A niche is a unique topic where you are presenting your products, your articles and your blog post. A lot of people make the mistake of not making their niche specific enough, not having it unique enough or having it be something they don’t enjoy. Avoid those mistakes entirely by following these three simple tips on choosing the right niche.
First of all you have to have your niche be unique and everything you put out including all your content, your training and your products, need to be about that exact niche. That means you shouldn’t be selling one real estate product, one weight loss product and one exercise product. Focus on one area such as real estate. But not only that, you should get specific enough where you don’t have too many competitors and where you can also differentiate yourself from everyone else, which means that if you were just teaching beginners’ real estate or everything there was to know about real estate, then you would have a hard time convincing others why you are so special.
On the other hand, if you were specific enough to teach about foreclosure flipping, then you could show how you are the number one expert in buying foreclosure properties and flipping them and now you can become the expert in your field.
Finally, your niche needs to be something that you enjoy. After all, the reason why you are putting out your own products and your own information instead of having a day job is because you want to have something that gets you excited to get out of bed in the morning. That’s why when you choose your niche, it should be something that you enjoy, something that you are good at and something where there is money in the niche where there are buyers. That’s why in a niche such as real estate there are lots of people who are willing to pay for real estate training and if you are good at that and can prove you know it and enjoy it enough to keep marketing in that niche day in and day out then you have chosen a successful niche.
Those are the three things you should look at when choosing a niche. Make it a unique topic and produce all of your information in that area. Make it specific enough where you can show yourself as the number one expert in that topic. Finally make sure it’s something that you enjoy, that you’re good at and has money.
Jack HM Wong Is an author of his Amazon bestselling book Cracking the Entrepreneur Code: 7 Tips to Build the Business You Always Wanted. He has been featured on CBS News, Fox, ABC News and NBC News. His mission is to improve the quality of lives of over 1 million people worldwide. His message to people who are stuck in the rat race is straightforward - "Anyone can start Any Business, Anyhow, Anywhere and Anytime".
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