Do you experience challenges in generating leads in your business?
In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And he is also going to pull back the curtain on some traditional marketing methods to avoid and some more effective alternatives for lead generation.
Marketing the Invisible:
"I figured out that there was a massive gap between the marketing that works if you have a physical product and the marketing that works if you have a service or advice."
No outbound stuff because it is all inbound
'"We don't do any outbound marketing. It's all inbound. There's no cold calling, no sending out 10,000 little box flyers with direct mail is. There's no business networking meetings. There was none of that outbound stuff. It's all inbound."
Email list is your most valuable asset
"It's your most valued asset. And we look at wealthy people, Bill Gates, Warren Buffett, weaver, or shoe brands. So they always have. They all have assets and in business it's exactly the same. The wealthiest business people have assets, so one of the assets is our list or email list, so every single week they do something to build the list that gets more subscribers."
Titanium Triangle explained
"So every single week those three things happen, the list of the building, the brand and the brain until they buy is being developed. And there was a call to action, which for most of my clients, means click here to book a time to talk with me about becoming a client."
Want to know more about Tom and its Leadsology?
Take part in Tom's 5 Hour Challenge here -> http://www.fivehourchallenge.com
You can download the Show Notes here:
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