Tag Archives for " Entrepreneurship "

Episode 024 – How to Generate More Leads In Your Business In Leadsology® Way

Do you experience challenges in generating leads in your business?  

In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And he is also going to pull back the curtain on some traditional marketing methods to avoid and some more effective alternatives for lead generation.

Marketing the Invisible:

"I figured out that there was a massive gap between the marketing that works if you have a physical product and the marketing that works if you have a service or advice."

No outbound stuff because it is all inbound

'"We don't do any outbound marketing. It's all inbound. There's no cold calling, no sending out 10,000 little box flyers with direct mail is. There's no business networking meetings. There was none of that outbound stuff. It's all inbound."

Email list is your most valuable asset

"It's your most valued asset. And we look at wealthy people, Bill Gates, Warren Buffett, weaver, or shoe brands. So they always have. They all have assets and in business it's exactly the same. The wealthiest business people have assets, so one of the assets is our list or email list, so every single week they do something to build the list that gets more subscribers."

Titanium Triangle explained

"So every single week those three things happen, the list of the building, the brand and the brain until they buy is being developed. And there was a call to action, which for most of my clients, means click here to book a time to talk with me about becoming a client."


Want to know more about Tom and its Leadsology? 
Facebook: https://www.facebook.com/8020Center
Twitter: https://twitter.com/tompoland
LinkedIn: https://www.linkedin.com/in/tompoland
Email: tom@leadsology.guru
Website: https://www.leadsology.guru
Take part in Tom's 5 Hour Challenge here -> http://www.fivehourchallenge.com

You can download the Show Notes here: 

Did you like what you heard?

If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.

Did you know that Cracking the Entrepreneur Code Podcast Show is on Apple's Podcast app?

  1. Launch Apple's Podcasts app.
  2. Tap the Search tab.
  3. Enter "Cracking the Entrepreneur Code".
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap Write a Review at the bottom.

If you found value in this episode, assist your friend and share this episode on Social Media by clicking the share buttons on the left.

Like it?  Take a second to Support "Cracking the Entrepreneur Code" on Patreon

Please follow and like us:
>