Tag Archives for " Cracking Entrepreneur Code "

Episode 035 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part II)

In Episode 035, Jack continues his interview with Kenneth Choo - the author of Mother Industrialist based in Singapore about how Kenneth he managed to get full sponsorship for producing and publishing his book and elaborated further the motto - Mindset First and Strategy Second. Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 035 is Part II of my interview with Kenneth.

What are the fundamentals of my sales training?

"Selling is a day-to-day life. Selling is natural to us. In fact, ever since you are born as a baby, you have already known how to sell. Why? Because all the babies need is to cry, right? So when they cry, they are selling something. They want to request something. And the parent would attend to them.  So basically it's in our natural self. And as we grew up, we went to school. We studied and we need to sell ourselves to the teachers as being a good boy and even for parents, we need to be good so that we will have a bigger Christmas present. These are all natural to us, but people do not classify this as selling but it's a form of us convincing someone to buy our idea, which is the mindset. Like when we grew up into teenage and we liked this lady and we wanted to chase her. What did we need to do?  We need to groom ourselves with good hairstyle and stuff like that. We need to wear nice. We need to talk nicely. And this is a form of marketing ourselves.  We are packaging ourselves and when we approach the lady, we need to ask for the number.  We need to ask for the name.  For all these, you are already taking the first step into selling, i.e. to build relationship."

How did I manage to get "mumpreneurs" as my sponsors

"I need to interview mumpreneurs. I need content for my book. So I have to find the core people and the core people are the people  I need to get their insight of how they perfectly balance their motherhood and business. After I have all the stories and the content, and they are willing to be featured in the book, the next step is to check whether they would be interested to move a bit further to even leverage on my platform because of the value that is being given other than their own stories. There are also other mumpreneurs stories that are going to inspire the readers. And the readers are the target audiences.  The angle I shared with them is that the market is very noisy because everybody is bombarding the parents with a lot of information. But I will be doing workshops and seminars.  I'll be tying up with the parenting clubs. But for you to go to the parenting club,  you may need to spend some money.  So, what if you spend this money with me as an authority in the market?  I'm able to hold workshops, seminars and my target audiences are basically your customers.  So after they read my book, they will know that this partner with Kenneth Choo, the author of Mother Industrialist.  So if Kenneth is working with this partner, he must have trusted this partner a lot."

Why did Kenneth talk to 100 people? 

"My publisher asked me to do up a list of 100 and look at positively 5 of them.  With these 5 people, it's enough to get the book fully funded. So everything can be planned but it's always the strategy behind the mindset.  I like to use analogy like relationship - if you want a girlfriend, would you just go for one? If you go out to 100 ladies, definitely there will be one out of 100 who would say "yes". But the one who says "yes" may not be your cup of tea but it's ok.  

I always like use this analogy to share with people about sales and the mindset and it is also okay when nobody buys your idea and your vision.Just move to the next one. We have 5 million people in Singapore.  Definitely there will be 1 who will buy your idea.  Anyway, you only need 5 who really believes in your vision out of the 5 million people. It's only a matter of where you want to reach out to them.  And that also pulled me back to why I said that your investors, sponsors, advertisers can come from anybody. It is all about how you craft your proposal because a book is just a vehicle. It is how you use it"


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

You can download the Show Notes here: 

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Episode 034 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part I)

In Episode 034 Jack has invited Kenneth Choo - the author of Mother Industrialist based in Singapore to share with our audiences how he managed to get full sponsorship for producing and publishing his book.  Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 034 is Part I of my interview with Kenneth.

Let curiosity kill the cat

"Before I move on to share the tips, maybe let me do a short introduction and Jack is spot on. That was the approach my publisher and I have wanted to have because for a man to write a book about mothers, people would be thinking why a man has decided to write a book about mothers?  That's like the curiosity that kills the cat.  People will be curious.  And recently I did a few talks and the attendees were curious because they saw the heading "Mother Industrialist" and they scrolled all the way down to the speaker's profile and they wonder why it is a man who is writing a book about mothers.  So that is the thing and when I do my talks, my opening will be "I guess all of you must be wondering why a man is writing a book about mothers and talking about mothers creating businesses and all that."

Why Did I Decide to Write The Book - Mother Industrialist?

"I guess the timing was right.  I was a new dad.  So most of my clients are mothers and some of them started their own businesses because they want to spend more time with their children. And I was so honoured because as a new dad I know nothing about it and I get a lot of parenting tips from my mumpreneurs.  Other than tips, because they do businesses. I have clients who sell diapers, milk powders, toys, and strollers. In fact, for me, I was really lucky that I have a lot of diapers samples. Basically, a lot of my baby products were either complimentary or at great discount. So I was really lucky as a new dad, being blessed by all my mumpreneurs with their products.  And at the same time, because for me as a new dad, I do not have someone or maybe my parents who would really share with about their parenting styles.  For us as Asians, our parents hardly shared how to be a parent, and they hardly guide us. They just go by the flow. So for us as new parents, especially in this era where information is all around, where's the best place for the information, and I was lucky I'm in the place where content is there because for a magazine to be out, you need to have credible sources. You need to have specialists and professionals come in to really interview that and put all the content in the magazine. It is unlike internet where anybody can write anything or share their opinion but it may or may not be true or verified. So I was very lucky that I was in that environment, but it's quite weird I would say because for men to really talk to a client, most of them are mothers. I've been talking about "Oh, do you know there's a pre and post-natal topic we are going to talk about and in fact, we are talking about hormonal changes, mothers' thought about breastfeeding, about this and that."  So for me to approach the mothers are quite weird, but because of all the content I have and they know that I'm coming from the magazine background, this is where I'm able to break the ice and because I'm also a new dad. So it made me very vulnerable to them because people love to share, like oh, they are like experts.  Like I'm a parent and I can share with a young parent about my parent style.  So people love that and I will say my relationship with the mumpreneurs group over the years and until now we are friends on Facebook. And thanks to Facebook we watch each other's children grow up over the years." 

How did you manage to get full sponsorship for your book?

The first thing is the mindset because most people have that misconception about sales. No 1 misconception about selling something - they feel that selling is like begging someone to give them something. But what if today I have this Ferrari, and I said this car was used to be $1 million but now with $10,000 you are able to get this at all the performance.  Would you want to get that?  A lot of people would be skeptical by saying "are you sure I am able to get this Ferrari for $10,000 when it costs $1 million?" People don't believe it. So this is skepticism.  Do you believe that even if I put the car in front of you and I say that the car key is for you and you just bring me $10,000 and this car will be yours. Yet, a lot of people are skeptical which is why majority of the people who invest in the program are not succeeding and there are also people like Jack who took the leap of faith to join the program.  Yes, there's a lot of challenges but the mindset is No.1  Regardless of what happened, he will make it.  He would get the book out. read no matter what because he believed in that. The Porsche is there.  The mindset is there.  I'm going to get this out because it's not about getting the book.  It is not about writing the book. It's about getting the book out so that I will be an author who has a message I want to share with other people.  So this is the mindset basically and also the question is "Do you have something that's so valuable to offer? Do you believe in yourself first?  The belief is important and the mindset is important.  When you first joined the program, it has already shown that you have the desire and you believe that you have something to offer.  But that belief is something you feel that you are not up to it because you don't believe in yourself.  A lot of them don't believe in themselves." 


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

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Episode 033 – How does one turn from Sadness to Inner Peace Using Paul Levin’s Proven Process?

In Episode 033, Jack has invited Paul Levin who is an author, speaker, blogger and mentor, and over the last few years, he has taught and enlightened his students with his proven process to help them improve their lives, including being healthy, and pain-free, communicating such that all relationships are perfect, and living from happiness and joy every moment in our life.  Paul will show us how one can turn from sadness to happiness and from happiness to inner peace in a speedily moment using the fear of selling as an example.

Why are some people happy and others not?

"In order to understand where this begins and why it begins and how it takes is actually something that is not that important because it doesn't matter how it began.  It's just what are we going to do right now."

Whose experience is more important?

'I do it through a coaching program and when I work with someone in the coaching program, it begins with core concepts. There's certain bits of knowledge and experience, so actually let me back up and just talk about that. There's knowledge on one hand, experiences in life on the other hand. I could teach and talk till I'm blue in the face and it will amount to a hill of beans because knowledge is irrelevant.  Knowledge does not change a person's life, one tiny bit. What knowledge does is it opens up the possibility that whatever it is you didn't learn might exist. Now you then experience it and it becomes real for you. So when I teach, I teach a concept and I give exercises to have the person experience the concept and there's half a dozen core principles, core concepts that we have to cover and have you experienced."

Selling is not scary

"Somebody comes back and the first thing they asked me is it any good now what happened to a bit of workshop I already take?  And it happened to be a workshop that it changed my life. So I said yes, it's very good.  It changed my life. I was able to share with them what that workshop had done for me and they handed me their credit card and said we'll sign me up and knowing how good the workshop is and knowing that I really didn't sell anything, they just handed me their credit card. And when they walked away, I was elated. I sold something - big ticket item. OMG, how did I do that? I didn't sell it. All I did was share with them my experience!" 

Making offer on stage after learning from Train the Trainer by T Harv Eker 

"One of the things that [TTT] teach is called the offer. So they're going to teach you how to make an offer.  I can't say enough, I mean this thing you could be totally an app and you just follow the script and you'll close about 30 percent of the room with whatever you're offering. So long as there is enough value there. So the thing is if you're following the teaching of this program, having learned how they do the offer, for me what it did is it changed everything about when they do an offer to me. So this part of it, I don't like being sold. I used to run out of the room and they start the offer. Now i understand the technique and the steps, for me it's as trivial as saying somebody saying, do you like another cookie? And you say, "No, thank you."  So I don't want what they're offering from the stage, at this point no reaction comes up for me. There's no emotional response. I just say "No, thank you." I'm not interested. And it's that easy. Your prospects may say that to you and that's cool and that's fine. They weren't the one who need what you want. Move on. Next."

Free report fro Paul's Website
"For everybody in the audiences, if you go to this website, there are two free reports in the upper right corner and please just click on the button, fill out the form, get the free reports, they'll change your life.  Also at the bottom of that page, there is a link to go off to my Facebook page where I have a video blog like just tonight posted episode 41, which is called win win, win.  And I'm not going to tell the story here. You've got to go listen to it of course, but it's the story of something that happened to me over the last three days that is just amazing. So it became a win win, win and win"

Paul's No.1 Quote to Share With Us
"When you change the way you look at things, the things you look at change." ~ Wayne Dyer

Want to know more about Tom and its Leadsology? 
Facebook: https://facebook.com/IDeserveAPerfectLife.com
LinkedIn: https://www.linkedin.com/in/paul-levin-8540862
Email: paul@IDeserveAPerfectLife.com
Website: https://paullevintrainer.com

You can download the Show Notes here: 

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Episode 032 – How To Build A Consulting Business for Sale By Learning from David Barnett

How do you build a consulting business with a view to selling it eventually?  What's the secret formula to guarantee success?

In Episode 032, Jack has invited David Barnett who is an Amazon best selling author and has been working with small businesses for over 20 years and currently works with entrepreneurs around the world helping them to buy, sell, finance and manage their businesses. Based on his solid foundation and experience, David will share how one can build a consulting business with a view to selling for a profit eventually and what buyers are looking for in a consulting business?  

The Good, the Bad and the Ugly of a Business Broker

"I decided I would become a business broker and I joined up with an international business brokerage company and the reason I chose them is because they gave me access to training and so I'm on the east coast of Canada in a province called New Brunswick and I was the first person ever in New Brunswick to be certified as a business broker and so I was able to bring a higher level of professionalism to the trade here in New Brunswick and in my business brokerage, I did that for three years. I sold 36 companies for other people and so I was very successful as a business broker. But what the story doesn't tell you is that the cash flow of that business is terrible. When I was a business broker, I was basically earning a commission from the business seller when the business was sold and even though I sold 36 companies in three years, there were three different periods, some of them up to nine months long with no closings, so imagine for nine months you're spending money on rent your office, staff advertising the budget at home and no money is coming in at the top and so it was very stressful and if you look at my photo online, you'll see that I have grey hair on the side of my head and all of this grey hair comes from that time of my life."

From a broker to a consultant

"And what I realised later is that was the market trying to speak to me. These were people who were trying to learn and it was only later after I got out of business brokerage when my mind was opened to understanding a different way that I realised that people don't necessarily want someone in the middle who takes a piece of the deal. People want guidance and advice and they're willing to pay for it. In much the same way that you go to an accountant for help with your tax forms or you go to a lawyer for help with a contract. People will pay for competent advice. And so my business today is simply based upon people coming to me to help them through the process of either buying or selling their businesses.

What are the buyers looking fro when they buy a business?

"Buyers are only looking for one thing when they buy a business. They are looking for cash flow. They want to pay money to you in order to secure a stream of revenue for themselves, and so what that stream of revenue looks like is different based on different kinds of businesses."

Why would a business owner want to sell his business?

"And so we've got poor health, we've got burnout, we've got divorced, we've got relocation and the last one was retirement. So out of the top five reasons that people ended up wanting to sell a business or needing to sell a business, only one of the five is planned for.  The other 80 percent of the time, people were not planning with their business. And so that's why it's so very important when you are building your business, you need to get these things in place.  Systems, processes, procedures, products in place, as soon as you can because you need to be running your business at all times as though it might go up for sale because the things that can push you to need to sell your business are sometimes things that you never expected."


Want to know more about David and its Leadsology? 
Facebook: ​https://www.facebook.com/DBarnettMoncton
Twitter: https://twitter.com/​dbarnettmoncton
LinkedIn: ​https://www.linkedin.com/in/davidbarnettmoncton/
Email: dbarnett@alpatlantic.com
Website: ​https://www.davidcbarnett.com

You can download the Show Notes here: 

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Episode 031 – How Did Lane Kawaoka Get Out of the Rat Race and Become A Successful Investor in Real Estate

Have you wondered how to get out of the rat race as an employee to start investing in the real estate?  

In Episode 031, Jack has invited Lane Kawaoka who is a civil engineer as well as a real estate investor.  He currently has a 11 single-family home portfolio with experience in Seattle, Birmingham, Atlanta, Indianapolis, and PA. Lane is also co-owner of MFPE Investments LLC that currently controls 825 multifamily apartment and RV units.  Lane will share how to transition from an employee to a real-estate investor, which is inspirational.  The key is as long as you get laser-focused and work with the right people, you can also be a successful real estate investor.

From a Civil Engineer to a Real Estate Investor

"I did civil engineering and industrial engineering and I went to work for the man as a construction supervisor and out in the field working long hours. I work one of those jobs where it's 100% travel so I was never home all the time. And for engineers, we earn decent amount of money but nothing crazy like a doctor or lawyer. So I was able to save some money and I bought a home to live in pretty shortly after graduating from college and since I was never home I just rented it out and the rent that I was bringing in the income minus expenses was a lot of beer money right there. I have to do this again and again and again, because at that point that was the freedom, that was the way I was going to get up out of the rat race.  I didn't know what I wanted to do at that time, but it was like I didn't like my job. I didn't like working for somebody else and this was the only way out at the time."

Be Laser Focused and Avoid Shiny Object Syndrome

"Just in the real estate world, you can invest in single-family homes. I wanted to fix and flip properties or want to invest in apartments or assisted living facilities or gas stations or shopping malls. Very different things under the umbrella of real estate and from what I see from the successful people, I don't try and recreate the wheel. I just follow other people's methods.  This is kind of why we listen to these podcasts is the successful people aren't getting laser focused on one thing and then learning something else or finding the other people to work with the other investments."

Right People and Self-Awareness

"I think on the investor's side, all it takes is to work with the right people and part of it is self awareness. Like I said, real estate is a very forgiving asset that you're trying to hook up with people who are very knowledgeable because it may not be your area of expertise. You may not know the rental value ratios to look for. You may not know that the neighbourhoods, but you trying to work with the right people in your life partnerships in terms of, you know, allying equity so that both sides are working together for the same cause, which is to make money."

No.1 Quote 
"Don't be an Ask-Hole!"


Want to know more about Lane? 
Email: Lane@SimplePassiveCashflow.com
Website: https://www.simplepassivecashflow.com
Lane's Podcast Show:
https://itunes.apple.com/us/podcast/simple-passive-cashflow-podcast/id1118795347?mt=2

You can download the Show Notes here: 

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Episode 030 – How To Turn Your Passion Into Your Business Tapping On Steve Clayton’s Experience

How can you turn your passion into a sustainable business.?

In Episode 030, Jack has invited Steve Clayton who is a business coach and a producer of large events to share how he turned his passion about being a DJ, into his business, being an in-demand event producer. He also shared few lessons on his entrepreneur journey and his secret sauce to his entrepreneurship success.

Steve started the Neon Run, self-producing events all across the country and in Canada in 2012. The Neon Run boasts more than 12,000 participants per race in over 10 cities nationwide and in Canada. In 2015, Steve took on the then 1-year old Chalice Festival, and in over the span of just 4 years, helped Chalice to increase from 8,000 attendees to approximately 40,000.  Steve manages a $5 million dollar budget and books headline talents such as Wu Tang Clan, Migos, and Ice Cube just to name a few.

Today, Steve continues to produce major events and has spent years counselling, guiding and directing DJs to pursue meaningful work and quality life by helping them to grow their business to its fullest potential. He also just released a new book and coaching program designed to give DJs a blueprint in the “how-to’s” of growing their DJ business.

Of all businesses, what DJ Business? 

"Why not?  I mean you get pay for party. I mean what is better than that in the world and you know making money and getting paid to entertain people at a social gathering. I mean it was a mixture of my love for music and my desire to be an entrepreneur and my passion for the lifestyle that I can design and the freedom that will create from that. That was the kind of the kindling that started a fire."

What challenge did Steve face in his early career?

"I was going to leave the safety and security and comfort of full time job which I was a teacher, but it wasn't for me and that wasn't my passion. And leaving that steady paycheck that health insurance benefits and retirement and having two kids, a wife and a mortgage and car payments and leaving all that behind and saying, "Hey, I'm going to take this jump into just going full time with what I believe in, what I know is going to be successful." That was definitely a challenging point in my life."

Difference between goals and objectives

"The goal is subjective destination but it can't be quantified whereas objectives are mile markers along my journey to my goal. So objectives are objectively quantifiable. And so to me  objectives are those destinations that you are achieving.  Yes, I've got there.  Now, on to the next one.

Two things to watch out for before starting a business

"So I think the other two points are what they have to analyse the risk reward factor strategically and surround yourself with people who are more successful than you in certain aspects of your business."

Steve's Favourite Quote
​"If it's important to you, you will!"

Want to know more about Steve? 
Facebook: https://www.facebook.com/IAmSteveClayton
Twitter: https://twitter.com/iamsteveclayton
LinkedIn: https://www.linkedin.com/in/soundskilz
Email: sclayton@soundskilz.com
Website: https://iamsteveclayton.com

You can download the Show Notes here: 

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