Tag Archives for " Business "

Episode 043 – How did Shirlene Reeves Help Her Clients Overcome Fear and Sell More?

In Episode 043, Jack has invited Ms. Shirlene Reeves, who is one of only 253 Certified Financial Educators in the US, a syndicated radio host on BBS Radio and as a business success coach she wrote the book on SELLING THROUGH YOUR HEART - EMPOWERING YOU TO BUILD RELATIONSHIPS FOR FINANCIAL FREEDOM.

Shirlene will share with our audiences why most entrepreneurs have challenges with sales from her experience and what is the first step for them to overcome the sales challenge.  

What's the No. 1 challenge for employees to start a business?

It's all about fear because people who have been coddled on the job.  They may not like the job but they've been coddled and they know they're going to get that paycheck every two weeks. In the US, it becomes like a lifeline for them.  There are step-by-step people and big vision people. 

So big vision people can see themselves get out of a job, but step-by-step people cannot see that because they don't see the vision. They want to see how to get anywhere and somebody else has to lead them.  Both of them are good and they both need each other because. A big vision person doesn't want to do step by step stuff and step-by-step people are there to support the big vision people so that they can get them where that dream ends. They can get that result, but many people who are in a job are those step-by-step people and they can't dream big enough to get themselves out.

They're going to be terrified of not getting that paycheck every month because they've already gone out and bought their big screen TV and the new car and the best baby buggy they can find.  They put themselves in a position where they can't quit.  Even if they want to have a business,  they never quit their job unless they're making enough money to overcome whatever it is they have been making in that job.

Can someone start a business without leaving his job?

If they are willing to hire a coach while they have their job, they will spring board into their own business and out of that company. If they try to do it without a coach, you know what the chances are.

I take my people first and identify who it is they can serve the best. A lot of people come to me and say I can take care of anybody. It doesn't matter who they are and that's a joke because we have to speak to a specific target market. Other people will come along, but you always speak to a specific target market. So my target market are people that are between the ages of 40 and 65. They're in their second round of life. They've probably have a business for two or three years and they're having a terrible time. Their business is broken those and then they come to me and say, I, I'm about ready to get a job. I don't know what to do next.

Shirlene's three-step sales process

In the three steps sale, it's all about empowering my clients to build relationships for financial freedom. Because in today's sales world it's all about building relationship.  So when you look at the three step - step one is getting to know the individual. Don't run and sell them. And I tell my people, listen to what they say, ask intelligent questions and let them answer you. And as soon as they start asking you questions and you're answering them, you have lost control of the conversation because it's all about speaking from your heart, really listening, doing active listening, paying attention, and asking pertinent. See, get them to give you more and more information because that's what bonds you, right? Isn't that right?

Shirlene's Most Favourite Quote
"When you change the way you look at things, the things you look at change."
Wayne Dyer

Want to know more about Shirlene? 
Facebook: https://www.facebook.com/shirlenereevesauthor/
Twitter: https://twitter.com/samfragoza
LinkedIN: https://www.linkedin.com/in/shirlenereeves
Email: sreeves.financialfreedom@gmail.com
Website: http://maximizeyourwealthnow.com/
Get Shirlene's Book - Selling Through Your Heart

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Episode 042 – How did Meredith Maslich embrace failure and turn it into entrepreneurial success?

Meredith Maslich

In Episode 042, Jack has invited Ms. Meredith Maslich, the CEO and Chief Book Nerd at Possibilities Publishing Company, a small, indie publishing house that lives in the space alongside the traditional publishing.

Since it's inception in 2012 Meredith has worked with more than a dozen authors and published more than 20 titles. In 2017 she added Thumbkin Prints, a children's imprint, and Eaton Press, a self-publishing imprint, to the Possibilities Publishing Company family, because for a book nerd, there are never enough books.

She will share with us her publishing company business but more importantly, we will find out from her what is the hardest thing about being an entrepreneur/ CEO and the best part of it. 

There is a lot to learn from her indeed.

Meredith's first entrepreneurial endeavour

It was a company right after I got out of graduate school where I was a consultant for non-profits and, and consulting.  That's the kind of work I'd always been doing. And coming out of graduate school,  I knew everything and I had all the answers. I wasn't going to go work for some other company because they were just holding me back. So of course, I dove right into starting my own company and it was great. It worked really well for a lot of years but that was where I really started to learn about the benefits of a failure or making mistakes. I made a lot of mistakes. 

My next step - starting a publishing house

I try to figure out what the next step was and I did stumble into publishing.  My dad had been a sales trainer successfully for 35 years. He wanted to write a book and asked me to help him work on it.  I helped him write and then I started looking at how we published it.  And I discovered this whole world of independent publishing and self publishing and my entrepreneurial heart burst. I've always been a writer. I've always been into reading.  I've always loved books. 

How are we different from traditional publishers?

We definitely distinguish ourselves from other traditional publishers in the sense that we are not them and we're not trying to be them.  We don't follow the same practices they do. We're very big thing in the culture spirit, take a lot from the self publishing world in terms of innovation and independence and relying on the authors to be very engaged in the process. Not only producing their books but marketing their books because it's really not a lot of people who want to hear from the publisher.  

I'd like to partner with somebody who want me to guide him what he needs to do as an author. So that's kind of partnership thing ... a heavy collaboration is a lot better than doing it by the author himself. 

Success Co-op model for authors

I've managed to connect with authors who are not only passionate about their books, but they're really connected to me and to the company and they want to see the company as a whole succeed. They want to see their fellow authors succeed, which has just been amazing and incredibly rewarding. So, I decided to capitalise on that and evolved into what I'm calling a co-op model, which is now where I have each other a prescribed role in either supporting each other or supporting the company.


Meredith's Most Favourite Quote
"If you don't like something, change it. If you can't change it, change your attitude."
- Maya Angelou."  


Want to know more about Meredith? 
Facebook: https://www.facebook.com/PossibilitiesPublishingCompany
Twitter: https://twitter.com/PossPubCo
Instagram: https://www.instagram.com/samfragoza
Email: meredith@possibilitiespublishingcompany.com
Website: http://www.possibilitiespublishingcompany.com/

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Movers & Shakers Interview by Kivo Daily

Recently, I have been featured in Kivo Daily in their Movers & Shakers’ Interview.

You can access my interview by click here -> https://www.kivodaily.com/interviews/movers-shakers-interview-with-jack-hm-wong/

I would like to thank Gerry Robert and Nona Vienna Noble of Black Card Book for connecting me with Kivo Daily and also Kivo Daily for allowing me to share my entrepreneurial story with your audiences.

 

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I Shared Knowledge & Inspiration Taken From Robert Kiyosaki’s Books

The CEO Library

Recently, I have the opportunity to be featured in The CEO Library in which I have shared how Robert Kiyosaki’s books have changed my life as a person and an entrepreneur.

You can read the write-up here -> https://www.theceolibrary.com/jack-h-m-wong-13218.html

Stay awesome!

PS:  Special thanks to Gerry Robert and his Black Card Book Team for helping me to connect with The CEO Library.

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Episode 041 – How Does Jay Sooknanan Stay Driven and Keep Him Focused?

In Episode 041,  Jack has invited Mr. Jay Sooknanan, the author of "Abundance a Journey from Anxiety and Depression" and CEO of Body Mind and Soul BMS to share how he stays driven and what he does to keep him focused. 

Jay's Background

"I've been chasing the American dream .. Become a doctor, then I decided, this is the American dream and this is what society is dictating for me because I'm not listening to my inner self, and then when you have such a strong path that you're already ready to sign up for medical school and just go onto your own personal journey to do what you really love, because that was a dream and I'm not a child anymore. I'm a grown man and I have a different mindset. I've seen the world and I see how I truly want to help the world and when I was a transition of what I wanted to be and it took a lot of toll on my mindset because I was fighting what society had brainwashed me.  

Am I going to settled like this or live the life I want?

This is not the life I'm going to live. I'm going to live the life I want. I get to decide. What has grounded me to succeeding is taking care of my wellbeing. That's why I wanna teach people wellbeing, check my mental, chanting, meditating, working out, eating right, physical exercise, all those things are key. Then for mindset, you need to listen to motivation. I need to read the right books, I needed to get coaching and the right mentoring from my financial independent and all these things are happening so fast. Why don't you just start going towards it, taken care of it because if you don't take care of the inside and your mind, whatever story you're writing for yourself in your mind, that's where you're going to live up and society has already dictated a story in our mind. That's why we go get a job and that's what we have cultivated that as adults. So we got a torch we want and make sure we go get it."

What are Wellbeing Practices?

What I'm doing is collaborating with health coaches and life coaches. I'm an integrative wellness and life coach. Acupuncture, whatever's holistic like when it's too long do, but if you had taken care of yourself before you can prevent this and even medicine you could get away from if you treat them the right way with the right thing.  I'm working to really get down to what people really want in life and get them to get out of the insane world and be saying the basics of living is to come back to the root.  You know, what are we eating? Are we taking care of a mind?  Be taking care of ourselves, right, because you have to be all model, right? Because everybody's running around for a job, a nine to five check. 

Are you taking care of yourself?  Are you making sure that your home for your family, are you making these things happening?  Really coach people back to living the life they dream of and they want it. That's one thing we do with the wellbeing portion and then with the insulin independence where we tapped on, that's where you learn to get a mentor because you don't want to be healthy and physically good and not have money in your pocket. So we also teach them how to become financially independent, no hot enough to work a nine to five, but still make great income and these are things we also helped them. So we help everybody in every facet of their life, their body, their mind and their soul and they're going to get to enjoy their life. They're going to get to have the experiences they want to.

Jay's No.1 Quote to Share with Us
"The universe seeks to help those who help others."


Want to know more about Jay? 
Email: Jay.sooknanan@gmail.com
Jay's Book on Amazon: https://www.amazon.com/Abundance-Journey-Anxiety-Depression-Sooknanan/dp/1504390326
Website: https://bodymindandsoulbms.wixsite.com/bodymindandsoul/

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Episode 040 – How Did Sam Fragoza Build His Wealth Using Kiyosaki’s Rich Dad Poor Dad Principles?

In Episode 040, Jack has invited Mr. Samuel Fragoza, who is a song writer, children book author, video blogger and an all around creative. Samuel spends his time speaking into peoples lives through music, acting, and writing.  He also does a bit of acting and gets behind the camera and has been involved with production for the last two years with his company Fragoza Media. When Samuel is not on stage or in front of the camera, you can find in front of an elementary school giving a talk on learning disabilities and sharing his children's book “Josh and the Sock Army.”  

Samuel will share how he builds his wealth using the principles he learned from Robert Kiyosaki's best-selling book Rich Dad Poor Dad.

The growing up story of Sam - Ask the Right Question!

"I grew up in a middle class family. My Dad was a government worker. I didn't have a best friend with a rich father giving me different advice on money.   I have never heard of a lot of the things in Rich Dad Poor Dad.  I do know when you say things like, "I can't afford that", it stops your brain from working.  You're basically shutting off your brain. You need to  figure out how you can afford something instead.  

My dad had a great job with the government and made decent money.  But there were times when we said "we can't get that because we can't afford it."  And I grew up with that mentality. Rich Dad Poor Dad definitely changed my life for the better." 

I Emptied My 401K because it makes no sense!

I emptied out my 401k because I'm looking at the returns from what I'm getting right now. I'm going to get 6 to 12% a year. Well, if I pull that out and put that into scalable things, then my return on those things are going to be much more exponential in the long run. And so I actually had a conversation with the guy who was running it. I think it was working with Charles Schwab where my 401k was and he said "you're paying a penalty for pulling this out early."  And I basically told him "I'm playing such a different game now.  I'm not playing this long game of put a little bit away and hope I have enough to retire. I already know I won't have enough to retire because people my age will need $5,000,000 to retire comfortably if they want to retire at the age of 65. Well at the rate that I'm going, I ain't going to have $5,000,000, so I'm either going to work till I'm dead or I'm going to take a shot on myself and my talents and my abilities to make money."

Know What Are Assets and Liabilities

Everyone has two columns in their life whether they want to admit they have two columns or they don't.  One of their columns are their liabilities. Everything that costs you money is a liability. Your rent, your car, your house, your food, your video games or movies that you watch, you going out to eat.  Whatever you spend money on, that's a liability.

Whatever makes you money without you doing a damn thing, that's an asset. If you can figure out a way to make assets (and it didn't happen overnight), assets will start appearing. And I've pulled up all my different accounts that I have for all my different assets. I was like here's the money from this account. It's not much of the amount of money there right now, a couple hundred dollars. That's not very impressive last year. But that was the first year. Next year, I'll try to double that and once it takes off then there'll be a couple thousand dollars a year from one asset that I'm not doing anything for.  And then I got another asset and repeat the process. 

Samuel's Most Favourite Quote
"20 years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines sail away from the safe harbour, catch the trade winds in your sails. Explore. Dream. Discover." ~ Samuel Clemens 


Want to know more about Samuel? 
Facebook: https://www.facebook.com/MoreThanRules
Twitter: https://twitter.com/samfragoza
Instagram: https://www.instagram.com/samfragoza
Email: samfragoza@gmail.com
Website: https://www.youtube.com/channel/UCSGHhfWdoYgQxCSWQw5lYkw

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Episode 039 – How did Sam Fragoza Manage to Fuel With Passion and Energy to Do What He Loves?

In Episode 039, Jack has invited Mr. Samuel Fragoza, who is a song writer, children book author, video blogger and an all around creative.  Samuel spends his time speaking into peoples lives through music, acting, and writing.  He also does a bit of acting and gets behind the camera and has been involved with production for the last two years with his company Fragoza Media. When Samuel is not on stage or in front of the camera, you can find in front of an elementary school giving a talk on learning disabilities and sharing his children's book “Josh and the Sock Army.”  

Samuel will share how he gets started on his entrepreneurship journey fuelling with passion and energy in order to touch many people's lives, and why he is doing what he loves because of his missions and visions.

Dyslexic and yet Samuel was able to overcome obstacles to obtain his Undergraduate and Master Degrees

"I'm dyslexic  ... but have all interpersonal skills and communication skills and non-verbal reading skills and now I can read too. I almost feel like a double threat. I'm unstoppable. Not even my parents knew that I was dyslexic. No one knew I couldn't read until I got kicked out of college and before I finally addressed my reading program, I eventually went back. 

I have many friends and even family members who would look at what I'm doing and say I'm not successful. There are things in my life that I have done and I was very successful at. Like if you want to say, hey, I produced an album. I was successful and when I was in high school I was a successful wrestler and I wanted to publish a book and I was successful as far as financially successful and being able to do this in the entrepreneurial road is so much different. This is the best way to explain it. When I was 24 years old, I had no degree. I had created nothing. All my friends were out of college. They had already graduated. They had already started to buy houses.  So I graduated with my undergraduate degree at 24 and my master's degree at 27.  When I hit 27, all my friends said, "Dude, you're so ahead of the game. You got your master's degree."  But a year before that or two years before that, I was feeling like I was the one super far behind and people were telling me that I need to pull my life together.

I do music and children's books because ...

"I want to tell people about being dyslexic and you can be successful regardless of you struggling to read, especially in today's society with technology that we have and then to my music ministry is called #MoreThanRules.  My mission with that is to make sure that people understand that God is so much more than a bunch of rules that you got to follow to get him to love you.  I'm just really trying to spread love and grace with my music and that and not worry about too much about trying to be holier than people or making people followed what I want them to follow. I really just want to love on people. I just want to show people love and grace through my music and that kind of drives me."

I work because I choose and not have to ...

"You know, as well as I know that's only 40 hours a week. And for an entrepreneur that's half the week. So really I'm only going to be working halftime the way that I see it and I can still do my music.  On the weekends, I'm actually gonna use most of my income to pay someone full time to book me. There won't be any time that I'm not working. I'll be working a day job. And then, during the nights I'll be playing shows and I'll have someone who's doing all my secretary work and booking for me and booking book reads on my days off. And it's going to be a crazy two or three years out in the midwest with a lot of work to be done and a lot more foundation, to be done. But it's so cool going back into a "job".

I don't feel any pressure like I need the job. if I get a phone call tomorrow and it's like "We decided we don't need you", it's cool. It wouldn't matter because I've been doing this on my own for so long.  This is a great example. So I flew back to California and my plan is to come to California to visit my family because I haven't seen them for awhile and then grab the rest of my stuff and drive back to the midwest during the trip instead of just coming out to California, I booked myself solid up from the day that I landed. I've had gigs. And so it's a nonstop week and a half of working, so people are like, hey, you flew out to California for a nice little vacation. Yeah. Nice little vacation where I'm going to make a couple thousand dollars and then drive that. It's not really vacation. I'm doing what I love. I got for read across America coming up next week or this week. Right now. I got book reads everyday Friday."

Samuel's Most Favourite Quote
"20 years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines sail away from the safe harbour, catch the trade winds in your sails. Explore. Dream. Discover." ~ Samuel Clemens

Want to know more about Samuel? 
Facebook: https://www.facebook.com/MoreThanRules
Twitter: https://twitter.com/samfragoza
Instagram: https://www.instagram.com/samfragoza
Email: samfragoza@gmail.com
Website: https://www.youtube.com/channel/UCSGHhfWdoYgQxCSWQw5lYkw

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Episode 038 – How Did Jim Mosquera Help Small to Mid Sized Business to Overcome Business Challenges in Today’s Economy?

In Episode 038 , Jack has invited Mr. Jim Mosquera, a Principal at Sentinel Consulting, a small business financing, and debt restructuring firm, and an author of three non-fiction books in the Escaping Oz series. According to Dun & Bradstreet's 2014 survey, in the next 60 minutes, 12 businesses will file for bankruptcy and another 317 will have suits, liens or judgments filed against them. Financial crises, whether they occur in an economy or within a business, occur slowly then suddenly. There are key decisions made within a business enterprise's lifecycle that will ultimately determine financial viability. 

Jim will share his experience from his business consulting journey in helping small to medium sized business, primarily in the US, and his three pillars at Sentinel Consulting in doing so, i.e. general business consulting work, alternative finance and debt restructuring.

A Business Consultant Using Applied Mathematics to Solve Business Problems

I always had a very strong interest in businesses and how businesses ran, did well in math in high school, so that made me a good candidate.  I guess to proceed through engineering school and that's why I pursued industrial engineering. Industrial engineering does a good job of bridging that gap between the hard engineering science and how businesses work. Of course, that's what engineers do. We solve problems. After I graduated from college, I went to work in the telecommunications field, which was interesting because I never really got to apply anything that I studied in my engineering program person per se, and I began working in telecommunications, was kind of at the forefront of a lot of the technological developments that you see today, what we call the Internet.  About four years ago, I started a consultancy called Sentinel Consulting, which has three main pillars to it. It has general business consulting, alternative finance, and debt restructuring and debt mediation.

Three Pillars at Sentinel Consulting

The first pillar is general business consulting. What I try to do is to identify things that may impair cashflow in an organization and sometimes it may be looking at financials, but again, since I have a technology background, I can look at things that are technologically oriented and point out perhaps deficiencies that then need to be followed up on maybe by some of my business partners.  The second pillar is alternative finance which means, at least in the US, the avenues for small to midsize business owners to pursue for capital acquisition that are outside of the traditional commercial banking system.  The third pillar really focuses on companies that are in trouble because of the debt problem.  And when they find themselves in trouble, they need to do some debt restructuring or in the case that they're facing civil litigation in the US because of the debt problem, they need some debt mediation because in the US that problems do not resolve themselves in course.

Educating Clients by Writing Non-Fiction Books

The non-fiction series is under the title of "Escaping Oz".  There are three books of escaping. The first one was written a little bit after the financial crisis in the US around 2010. And part of what I did there was to show the origins of our problems, why they really haven't been resolved.  Remember my background is in engineering. So if I see a problem I'm looking for its resolution when I see it from an economic perspective or financial perspective. And we really haven't resolved anything. We just kind of put a bandage over it for now. And yeah we've stopped the bleeding.  The third one is called escaping as an observer's reflections and it is organised like a regular book. But within each chapter, I made it a lot of series of very short articles. So you can go into a chapter and then got an article you want to read and five minutes later you're done. And I did that primarily because at least in the US, there seems to be a reluctance for people to read and sit down and learn. And so I did it in that fashion to give people small chunks of information but really the gist of the book is how we've asked governments at least federal government to do so much for us, but statistically we know we've asked them to do too much because the funded debt of the US is now some 21 trillion and growing. And so we've asked government to do all these things, but at the same time we have all of these unintended consequences as a result of what we've asked government to do. And let's face it. Sometimes those consequences not only affect individuals but small businesses like we're talking about today.

Jim's most favourite quote
The mind, once expanded to the dimensions of larger ideas, never returns to its original size.” ―Oliver Wendell Holmes

Want to know more about Jim? 
Facebook: https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/TheSentinelMan
LinkedIn: https://www.linkedin.com/in/jim-mosquera-2400b971/
Email: jim@sentinelconsulting.biz
Website: http://www.sentinelconsulting.biz

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Episode 037 – How did Neha Gupta help students to get scholarship and achieve their dreams?

In Episode 037, Jack has invited Ms. Neha Gupta, who is an author, speaker, founder of College Shortcuts and Elite Private Tutors with over a decade of experience in education industry. Tireless motivator and a tutor for teenagers,  she knows exactly what it takes to help students achieve their dreams, gain scholarships, get admitted to the best universities and follow their passion. Though her 2 companies Neha has helped over 14,000 students get into the colleges of their dreams in the past 12 years.

Neha's story included how she found her passion at such a young age and why it is important to have the passion for what you do.  She has also shared how she achieved her 10-year goal in 2017 and how she still stays consistent even during times she may not want to continue.

What's Neha passionate about?

My parents were brought up in India and they moved to the US and the one thing they always said was that education is your golden ticket. So I was brought up really as an overachiever. I was very driven and motivated. I really enjoyed competing really with myself to see how good I could get and I think it also relates to entrepreneurship and a lot of ways.  It's about how much hard work and determination do you have and what types of standards do you set for yourself? So eventually what happened was I was a teenager and I started to tutor kids and I really fell in love with it. I was very passionate about it. And what ended up happening was I still took jobs that were corporate for a little while and then eventually I realised that my side hustle of tutoring really had to become full time because it's what I love doing. And so I really enjoy it. And I help kids to really combat any of the questions they have around their self-worth or any of their motivation in they have. And I tell them, "there's a strategy behind anything."  One of the best parts is that a lot of kids change their belief systems. They changed their mindset and these are important things to learn how to younger age. Because changing these as an adult is so much harder."

How does Neha hire A-player to join her team? 

There are going to be times when you're tired as the leader and you need your team to be there for you during those times.  So I have been one to always hire what I call the A- player" In the early days I did not realise this and it really hurt my business when I did not hire an A-player.  When I hire A-players,  even my tutors will go through about 100 resumes to hire just one tutor. That's a lot of resumes to go through before making a decision to hire someone. I also take referrals really seriously. One of the big hacks I would tell an entrepreneur is to ask your other friends who are also entrepreneurs, if they have someone that they're not utilising fully, that you could share because a lot of these people are well trained and they're already trained by another entrepreneur.  A lot of people are willing to share their resources or they know somebody. I found some of the best people just by putting out a Facebook post, which sounds unbelievable, but my own network itself was so strong that people want to support you. I would say that's really important and is finding the right people to execute the system that you build.

What's Neha 10-year goal she achieved in 2017?

In 2017 I was at a conference and they had put together an organization called World Teacher Aid. It's basically 40 entrepreneurs that came together to build schools in Africa. I always wanted to build a school overseas and that's actually based on my ancestry. My grandfather built one of the first universities in India that gave free education to women. So education is really run through my family very intensively, not just me starting this, but all the way back generations. And I lost my father when I was a teenager. And so last year I partnered with all of these people to build this school and I named a classroom after my father's name. And he used to bring teachers from India to the US to further education in areas of the US where no one wanted to go be a teacher, so smaller villages and in the places that most teachers don't want to work. He was bringing these incredible math and science teachers. And for me, I wanted to build his classroom in his name. So that was my 10 year goal and it was how I give back at a level that's much larger than just tutoring and test prep and getting kids into college. It's all of these clients that we worked with have now contributed to kids in Africa getting an education. To me, if my goal, if I can have eventually in my lifetime 100 schools built, that would be incredible.

Being a "CEO" of myself and my team?

CEO means "Chief Emotional Officer".  I have to maintain my own emotions and then I have to maintain the emotions of my entire team. To me, if I can't get myself in check, it is really hard to run a company. Some of the things that happened that result in me getting lower is one and these sound like simple things. But if I don't move my body, whether it's a workout or something, I will start to see lowering my emotions. Second is meditation. If I have that in my life, I'm a much nicer person and I'm connected to myself. So no matter what fire comes my way as an entrepreneur, I know that it's happening for a reason and I will make it through it. And then three, I think the big thing for me is sometimes what happens is I hustle and grind so hard because I care so much about what I'm doing that I forget about all the other parts of my life.

Most favourite quote
"Businesses that succeed are simple and not sexy. They are wash, rinse, repeat. Find what works and do it over and over and over again.”

Want to know more about Neha? 
Facebook: ​https://www.facebook.com/nehagupta515
Twitter: https://twitter.com/HoustonTutor/following
LinkedIn: https://www.linkedin.com/in/neha-gupta-92183512/
Email: neha@eliteprivatetutors.com
Website: https://collegeshortcuts.com/

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Episode 036 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part III)

In Episode 036, Jack continues his interview with Kenneth Choo - the author of Mother Industrialist based in Singapore about how Kenneth managed to get full sponsorship for producing and publishing his book.  In this part, Kenneth provided great tips to authors looking for sponsorship to set clear goals and strong why, and do whatever it takes to make it happen!  Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 036 is Part III of my interview with Kenneth.

I am passionate about my book and hence ...

"If I'm so passionate about my book, I will be passionate about my partners, right? So, I will say that approaching these 100 prospects is the same as my marriage. I use this motto - "No expectation equals no disappointment" and I did not set any expectation in anyone in my life. Like for my wife, if I expect something from her, she will likewise expect something from me. Firstly, I would not want to do that.  Secondly, if I were to expect something from her, there could be a flip side called disappointment. And can I handle any disappointment? And I also shared that there must be a strategy and you can visualise it by role-playing. This is another way our publisher has shared with us. From my experience, we have to say out the things we are going to propose to our clients.  As I'm used to role playing, I am able to simulate many possible scenarios pertaining to my client's objections.  Imagine you are calling your sponsor for the first time, your first impression on the phone is very crucial as to whether you are able to secure an appointment."

The Power of Probing

You need to keep on question and being curious like a kid.  Like my daughter, she kept asking why the sun is out and why people are crossing the road.  Basically, she asked a lot of "WHY?" Unfortunately, we have been well trained in school that we should not ask so many questions. But in sales, we need to ask questions and in fact, good questions. I grew with the interest in asking my clients a lot of questions in order to understand them  so that I can propose to them the stuff they need. If I can't provide them with what they need, it's ok and we can still be friends.  You never know whether one day their business model may change and they may have different strategy.  And you may come in again because of your long-term relationship with them.  

Do whatever it takes to make it happen to get your book out!

If you want to get the love of your life, you would do whatever it takes.  But why aren't you doing the same for your business?  Why aren't you doing for something that you wan truly want like getting your book out?  It only shows that this is not the core thing that keeps you passionate. It is not that strong. In such case, I would say not to waste time. I have fellow authors who approached me and asked how I got funding for my book.  My response to them is first thing first, why do they want to do the same?  I asked them why they wanted to get funding for their books. Ironically, some of them have already had their books fully fund by themselves and I asked why they still wanted to explore fundings for their book.  Some of the responses I received are "I want to break even!"  This sounds illogical to me. 

In my case, I did not have the funds for my book and I had to push myself to go out to 100 people to get funding and make it happen. I know I need to get 5 or 10 of these 100 people to say "yes" to me.  I pushed myself and it's very uncomfortable.  I am glad to have the main core group of people who I know for many years.  There may be people who say to me "I will support you and do whatever it takes."  However, when it comes to the actual things, some of them said "No" to me.  Some kept quiet as if nothing happened. So am I disappointed?  Do I get discouraged? No!  Imagine I get discouraged, what would happen to my book?  So you have to have a very strong why to help you achieve what you want.  At the end of the day, I would tell anyone who is listening right now if you don't have the strong desire, you are not doing yourself any good.  

Because my "WHY" is so strong that it keeps me exploring and become creative. My team found all kinds of ways to help me. They are really passionate about me coming up with my book and furthermore, on my book, because it becomes the why, the process is really quick. They believe the story was good and the angle is great. They believe in me and gave me hope that it's possible and finally my book was fully funded."


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

Did you like what you heard?

If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.

Did you know that Cracking the Entrepreneur Code Podcast Show is on Apple's Podcast app?

  1. Launch Apple's Podcasts app.
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  3. Enter "Cracking the Entrepreneur Code".
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