In Episode 058, Jack has invited Ms. Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals, to share her proven secrets to understanding what the media wants. In this interview, Jill provides you with short-term, doable tactics that boost visibility for you and your brand.
Jill is the author of 4 bestselling books including Get Noticed...Get Referrals, Guerrilla Publicity, Networking Magic and her latest, The Profit of Kindness. She is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars as well as consults and speaks all over the world.
Why did Jill focus on helping entrepreneurs to gain more publicity?
"I have actually been working with people for 24 years and I just love it. And one of the things that, particularly for entrepreneurs that I decided was really important because a lot of them couldn't afford my publicity agency fees. So I started teaching what I call Publicity Crash Course and I do them as live zoom events so I can work with people all over the world on zoom and as well as live events. I really get to serve people all over the world. I'm a very international spirit and, and for me that's important."
What is publicity and why is this important to entrepreneurs?
"You must get your message right and part of getting your message right, it's expanding who you are. It's really all about your message and as a message provider in the marketplace, it's important that you take a step and create visibility without spending a fortune. So when I work with entrepreneurs, their issues is around getting a message right. We create the solution to the problem. I'd like to ask you "what is the problem today? and not "What do you do?" See, that's the distinction. It's about what's the problem out there because when your clients understand what the issue is and your prospects, then we can go somewhere.
Then the next step is that you provide solutions and you give real solutions to people, things that they can do simply, easily and quickly. So that publicity gets happening and and that's a great first start. That's really important for building a powerful publicity and is the thing I want people to understand about the power of publicity, how much it really helps people to focus on building credibility, building visibility, building exposure in the marketplace, building what I like to call the 'I've heard of him somewhere syndrome'. I'm building the trust and basically it creates prospects and connects you to clients in ways that are far more frankly accessible and easy without spending a fortune."
Gifts from Jill - Publicity Crash Course
"Enter the code Superduper" at http://www.publicitycrashcourse.com and you will get this course for USD497 instead of USD1,297.
You can work with Jill on her publicity course and it's on zoom so it doesn't matter where you live in the world. We are going to work on the templates that you will have forever in the course of Your Business for publicity and actually you're going to have Jill's brain on your actual documents that will prepare you for the media, including your message, your bio, and an announcement and we're going to do all of those.'
Jill's Most Favourite Quote
"It's not who you know, it's who knows you."
Want to know more about Samuel?
Website: http://publicitycrashcourse.com/freegift and http://jilllublin.com/
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