How can you turn your passion into a sustainable business.?
In Episode 030, Jack has invited Steve Clayton who is a business coach and a producer of large events to share how he turned his passion about being a DJ, into his business, being an in-demand event producer. He also shared few lessons on his entrepreneur journey and his secret sauce to his entrepreneurship success.
Steve started the Neon Run, self-producing events all across the country and in Canada in 2012. The Neon Run boasts more than 12,000 participants per race in over 10 cities nationwide and in Canada. In 2015, Steve took on the then 1-year old Chalice Festival, and in over the span of just 4 years, helped Chalice to increase from 8,000 attendees to approximately 40,000. Steve manages a $5 million dollar budget and books headline talents such as Wu Tang Clan, Migos, and Ice Cube just to name a few.
Today, Steve continues to produce major events and has spent years counselling, guiding and directing DJs to pursue meaningful work and quality life by helping them to grow their business to its fullest potential. He also just released a new book and coaching program designed to give DJs a blueprint in the “how-to’s” of growing their DJ business.
Of all businesses, what DJ Business?
"Why not? I mean you get pay for party. I mean what is better than that in the world and you know making money and getting paid to entertain people at a social gathering. I mean it was a mixture of my love for music and my desire to be an entrepreneur and my passion for the lifestyle that I can design and the freedom that will create from that. That was the kind of the kindling that started a fire."
What challenge did Steve face in his early career?
"I was going to leave the safety and security and comfort of full time job which I was a teacher, but it wasn't for me and that wasn't my passion. And leaving that steady paycheck that health insurance benefits and retirement and having two kids, a wife and a mortgage and car payments and leaving all that behind and saying, "Hey, I'm going to take this jump into just going full time with what I believe in, what I know is going to be successful." That was definitely a challenging point in my life."
Difference between goals and objectives
"The goal is subjective destination but it can't be quantified whereas objectives are mile markers along my journey to my goal. So objectives are objectively quantifiable. And so to me objectives are those destinations that you are achieving. Yes, I've got there. Now, on to the next one.
Two things to watch out for before starting a business
"So I think the other two points are what they have to analyse the risk reward factor strategically and surround yourself with people who are more successful than you in certain aspects of your business."
Steve's Favourite Quote
"If it's important to you, you will!"
Want to know more about Steve?
You can download the Show Notes here:
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