Episode 041 – How Does Jay Sooknanan Stay Driven and Keep Him Focused?

In Episode 041,  Jack has invited Mr. Jay Sooknanan, the author of "Abundance a Journey from Anxiety and Depression" and CEO of Body Mind and Soul BMS to share how he stays driven and what he does to keep him focused. 

Jay's Background

"I've been chasing the American dream .. Become a doctor, then I decided, this is the American dream and this is what society is dictating for me because I'm not listening to my inner self, and then when you have such a strong path that you're already ready to sign up for medical school and just go onto your own personal journey to do what you really love, because that was a dream and I'm not a child anymore. I'm a grown man and I have a different mindset. I've seen the world and I see how I truly want to help the world and when I was a transition of what I wanted to be and it took a lot of toll on my mindset because I was fighting what society had brainwashed me.  

Am I going to settled like this or live the life I want?

This is not the life I'm going to live. I'm going to live the life I want. I get to decide. What has grounded me to succeeding is taking care of my wellbeing. That's why I wanna teach people wellbeing, check my mental, chanting, meditating, working out, eating right, physical exercise, all those things are key. Then for mindset, you need to listen to motivation. I need to read the right books, I needed to get coaching and the right mentoring from my financial independent and all these things are happening so fast. Why don't you just start going towards it, taken care of it because if you don't take care of the inside and your mind, whatever story you're writing for yourself in your mind, that's where you're going to live up and society has already dictated a story in our mind. That's why we go get a job and that's what we have cultivated that as adults. So we got a torch we want and make sure we go get it."

What are Wellbeing Practices?

What I'm doing is collaborating with health coaches and life coaches. I'm an integrative wellness and life coach. Acupuncture, whatever's holistic like when it's too long do, but if you had taken care of yourself before you can prevent this and even medicine you could get away from if you treat them the right way with the right thing.  I'm working to really get down to what people really want in life and get them to get out of the insane world and be saying the basics of living is to come back to the root.  You know, what are we eating? Are we taking care of a mind?  Be taking care of ourselves, right, because you have to be all model, right? Because everybody's running around for a job, a nine to five check. 

Are you taking care of yourself?  Are you making sure that your home for your family, are you making these things happening?  Really coach people back to living the life they dream of and they want it. That's one thing we do with the wellbeing portion and then with the insulin independence where we tapped on, that's where you learn to get a mentor because you don't want to be healthy and physically good and not have money in your pocket. So we also teach them how to become financially independent, no hot enough to work a nine to five, but still make great income and these are things we also helped them. So we help everybody in every facet of their life, their body, their mind and their soul and they're going to get to enjoy their life. They're going to get to have the experiences they want to.

Jay's No.1 Quote to Share with Us
"The universe seeks to help those who help others."


Want to know more about Jay? 
Email: Jay.sooknanan@gmail.com
Jay's Book on Amazon: https://www.amazon.com/Abundance-Journey-Anxiety-Depression-Sooknanan/dp/1504390326
Website: https://bodymindandsoulbms.wixsite.com/bodymindandsoul/

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Episode 040 – How Did Sam Fragoza Build His Wealth Using Kiyosaki’s Rich Dad Poor Dad Principles?

In Episode 040, Jack has invited Mr. Samuel Fragoza, who is a song writer, children book author, video blogger and an all around creative. Samuel spends his time speaking into peoples lives through music, acting, and writing.  He also does a bit of acting and gets behind the camera and has been involved with production for the last two years with his company Fragoza Media. When Samuel is not on stage or in front of the camera, you can find in front of an elementary school giving a talk on learning disabilities and sharing his children's book “Josh and the Sock Army.”  

Samuel will share how he builds his wealth using the principles he learned from Robert Kiyosaki's best-selling book Rich Dad Poor Dad.

The growing up story of Sam - Ask the Right Question!

"I grew up in a middle class family. My Dad was a government worker. I didn't have a best friend with a rich father giving me different advice on money.   I have never heard of a lot of the things in Rich Dad Poor Dad.  I do know when you say things like, "I can't afford that", it stops your brain from working.  You're basically shutting off your brain. You need to  figure out how you can afford something instead.  

My dad had a great job with the government and made decent money.  But there were times when we said "we can't get that because we can't afford it."  And I grew up with that mentality. Rich Dad Poor Dad definitely changed my life for the better." 

I Emptied My 401K because it makes no sense!

I emptied out my 401k because I'm looking at the returns from what I'm getting right now. I'm going to get 6 to 12% a year. Well, if I pull that out and put that into scalable things, then my return on those things are going to be much more exponential in the long run. And so I actually had a conversation with the guy who was running it. I think it was working with Charles Schwab where my 401k was and he said "you're paying a penalty for pulling this out early."  And I basically told him "I'm playing such a different game now.  I'm not playing this long game of put a little bit away and hope I have enough to retire. I already know I won't have enough to retire because people my age will need $5,000,000 to retire comfortably if they want to retire at the age of 65. Well at the rate that I'm going, I ain't going to have $5,000,000, so I'm either going to work till I'm dead or I'm going to take a shot on myself and my talents and my abilities to make money."

Know What Are Assets and Liabilities

Everyone has two columns in their life whether they want to admit they have two columns or they don't.  One of their columns are their liabilities. Everything that costs you money is a liability. Your rent, your car, your house, your food, your video games or movies that you watch, you going out to eat.  Whatever you spend money on, that's a liability.

Whatever makes you money without you doing a damn thing, that's an asset. If you can figure out a way to make assets (and it didn't happen overnight), assets will start appearing. And I've pulled up all my different accounts that I have for all my different assets. I was like here's the money from this account. It's not much of the amount of money there right now, a couple hundred dollars. That's not very impressive last year. But that was the first year. Next year, I'll try to double that and once it takes off then there'll be a couple thousand dollars a year from one asset that I'm not doing anything for.  And then I got another asset and repeat the process. 

Samuel's Most Favourite Quote
"20 years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines sail away from the safe harbour, catch the trade winds in your sails. Explore. Dream. Discover." ~ Samuel Clemens 


Want to know more about Samuel? 
Facebook: https://www.facebook.com/MoreThanRules
Twitter: https://twitter.com/samfragoza
Instagram: https://www.instagram.com/samfragoza
Email: samfragoza@gmail.com
Website: https://www.youtube.com/channel/UCSGHhfWdoYgQxCSWQw5lYkw

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Episode 039 – How did Sam Fragoza Manage to Fuel With Passion and Energy to Do What He Loves?

In Episode 039, Jack has invited Mr. Samuel Fragoza, who is a song writer, children book author, video blogger and an all around creative.  Samuel spends his time speaking into peoples lives through music, acting, and writing.  He also does a bit of acting and gets behind the camera and has been involved with production for the last two years with his company Fragoza Media. When Samuel is not on stage or in front of the camera, you can find in front of an elementary school giving a talk on learning disabilities and sharing his children's book “Josh and the Sock Army.”  

Samuel will share how he gets started on his entrepreneurship journey fuelling with passion and energy in order to touch many people's lives, and why he is doing what he loves because of his missions and visions.

Dyslexic and yet Samuel was able to overcome obstacles to obtain his Undergraduate and Master Degrees

"I'm dyslexic  ... but have all interpersonal skills and communication skills and non-verbal reading skills and now I can read too. I almost feel like a double threat. I'm unstoppable. Not even my parents knew that I was dyslexic. No one knew I couldn't read until I got kicked out of college and before I finally addressed my reading program, I eventually went back. 

I have many friends and even family members who would look at what I'm doing and say I'm not successful. There are things in my life that I have done and I was very successful at. Like if you want to say, hey, I produced an album. I was successful and when I was in high school I was a successful wrestler and I wanted to publish a book and I was successful as far as financially successful and being able to do this in the entrepreneurial road is so much different. This is the best way to explain it. When I was 24 years old, I had no degree. I had created nothing. All my friends were out of college. They had already graduated. They had already started to buy houses.  So I graduated with my undergraduate degree at 24 and my master's degree at 27.  When I hit 27, all my friends said, "Dude, you're so ahead of the game. You got your master's degree."  But a year before that or two years before that, I was feeling like I was the one super far behind and people were telling me that I need to pull my life together.

I do music and children's books because ...

"I want to tell people about being dyslexic and you can be successful regardless of you struggling to read, especially in today's society with technology that we have and then to my music ministry is called #MoreThanRules.  My mission with that is to make sure that people understand that God is so much more than a bunch of rules that you got to follow to get him to love you.  I'm just really trying to spread love and grace with my music and that and not worry about too much about trying to be holier than people or making people followed what I want them to follow. I really just want to love on people. I just want to show people love and grace through my music and that kind of drives me."

I work because I choose and not have to ...

"You know, as well as I know that's only 40 hours a week. And for an entrepreneur that's half the week. So really I'm only going to be working halftime the way that I see it and I can still do my music.  On the weekends, I'm actually gonna use most of my income to pay someone full time to book me. There won't be any time that I'm not working. I'll be working a day job. And then, during the nights I'll be playing shows and I'll have someone who's doing all my secretary work and booking for me and booking book reads on my days off. And it's going to be a crazy two or three years out in the midwest with a lot of work to be done and a lot more foundation, to be done. But it's so cool going back into a "job".

I don't feel any pressure like I need the job. if I get a phone call tomorrow and it's like "We decided we don't need you", it's cool. It wouldn't matter because I've been doing this on my own for so long.  This is a great example. So I flew back to California and my plan is to come to California to visit my family because I haven't seen them for awhile and then grab the rest of my stuff and drive back to the midwest during the trip instead of just coming out to California, I booked myself solid up from the day that I landed. I've had gigs. And so it's a nonstop week and a half of working, so people are like, hey, you flew out to California for a nice little vacation. Yeah. Nice little vacation where I'm going to make a couple thousand dollars and then drive that. It's not really vacation. I'm doing what I love. I got for read across America coming up next week or this week. Right now. I got book reads everyday Friday."

Samuel's Most Favourite Quote
"20 years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines sail away from the safe harbour, catch the trade winds in your sails. Explore. Dream. Discover." ~ Samuel Clemens

Want to know more about Samuel? 
Facebook: https://www.facebook.com/MoreThanRules
Twitter: https://twitter.com/samfragoza
Instagram: https://www.instagram.com/samfragoza
Email: samfragoza@gmail.com
Website: https://www.youtube.com/channel/UCSGHhfWdoYgQxCSWQw5lYkw

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Episode 038 – How Did Jim Mosquera Help Small to Mid Sized Business to Overcome Business Challenges in Today’s Economy?

In Episode 038 , Jack has invited Mr. Jim Mosquera, a Principal at Sentinel Consulting, a small business financing, and debt restructuring firm, and an author of three non-fiction books in the Escaping Oz series. According to Dun & Bradstreet's 2014 survey, in the next 60 minutes, 12 businesses will file for bankruptcy and another 317 will have suits, liens or judgments filed against them. Financial crises, whether they occur in an economy or within a business, occur slowly then suddenly. There are key decisions made within a business enterprise's lifecycle that will ultimately determine financial viability. 

Jim will share his experience from his business consulting journey in helping small to medium sized business, primarily in the US, and his three pillars at Sentinel Consulting in doing so, i.e. general business consulting work, alternative finance and debt restructuring.

A Business Consultant Using Applied Mathematics to Solve Business Problems

I always had a very strong interest in businesses and how businesses ran, did well in math in high school, so that made me a good candidate.  I guess to proceed through engineering school and that's why I pursued industrial engineering. Industrial engineering does a good job of bridging that gap between the hard engineering science and how businesses work. Of course, that's what engineers do. We solve problems. After I graduated from college, I went to work in the telecommunications field, which was interesting because I never really got to apply anything that I studied in my engineering program person per se, and I began working in telecommunications, was kind of at the forefront of a lot of the technological developments that you see today, what we call the Internet.  About four years ago, I started a consultancy called Sentinel Consulting, which has three main pillars to it. It has general business consulting, alternative finance, and debt restructuring and debt mediation.

Three Pillars at Sentinel Consulting

The first pillar is general business consulting. What I try to do is to identify things that may impair cashflow in an organization and sometimes it may be looking at financials, but again, since I have a technology background, I can look at things that are technologically oriented and point out perhaps deficiencies that then need to be followed up on maybe by some of my business partners.  The second pillar is alternative finance which means, at least in the US, the avenues for small to midsize business owners to pursue for capital acquisition that are outside of the traditional commercial banking system.  The third pillar really focuses on companies that are in trouble because of the debt problem.  And when they find themselves in trouble, they need to do some debt restructuring or in the case that they're facing civil litigation in the US because of the debt problem, they need some debt mediation because in the US that problems do not resolve themselves in course.

Educating Clients by Writing Non-Fiction Books

The non-fiction series is under the title of "Escaping Oz".  There are three books of escaping. The first one was written a little bit after the financial crisis in the US around 2010. And part of what I did there was to show the origins of our problems, why they really haven't been resolved.  Remember my background is in engineering. So if I see a problem I'm looking for its resolution when I see it from an economic perspective or financial perspective. And we really haven't resolved anything. We just kind of put a bandage over it for now. And yeah we've stopped the bleeding.  The third one is called escaping as an observer's reflections and it is organised like a regular book. But within each chapter, I made it a lot of series of very short articles. So you can go into a chapter and then got an article you want to read and five minutes later you're done. And I did that primarily because at least in the US, there seems to be a reluctance for people to read and sit down and learn. And so I did it in that fashion to give people small chunks of information but really the gist of the book is how we've asked governments at least federal government to do so much for us, but statistically we know we've asked them to do too much because the funded debt of the US is now some 21 trillion and growing. And so we've asked government to do all these things, but at the same time we have all of these unintended consequences as a result of what we've asked government to do. And let's face it. Sometimes those consequences not only affect individuals but small businesses like we're talking about today.

Jim's most favourite quote
The mind, once expanded to the dimensions of larger ideas, never returns to its original size.” ―Oliver Wendell Holmes

Want to know more about Jim? 
Facebook: https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/TheSentinelMan
LinkedIn: https://www.linkedin.com/in/jim-mosquera-2400b971/
Email: jim@sentinelconsulting.biz
Website: http://www.sentinelconsulting.biz

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Episode 037 – How did Neha Gupta help students to get scholarship and achieve their dreams?

In Episode 037, Jack has invited Ms. Neha Gupta, who is an author, speaker, founder of College Shortcuts and Elite Private Tutors with over a decade of experience in education industry. Tireless motivator and a tutor for teenagers,  she knows exactly what it takes to help students achieve their dreams, gain scholarships, get admitted to the best universities and follow their passion. Though her 2 companies Neha has helped over 14,000 students get into the colleges of their dreams in the past 12 years.

Neha's story included how she found her passion at such a young age and why it is important to have the passion for what you do.  She has also shared how she achieved her 10-year goal in 2017 and how she still stays consistent even during times she may not want to continue.

What's Neha passionate about?

My parents were brought up in India and they moved to the US and the one thing they always said was that education is your golden ticket. So I was brought up really as an overachiever. I was very driven and motivated. I really enjoyed competing really with myself to see how good I could get and I think it also relates to entrepreneurship and a lot of ways.  It's about how much hard work and determination do you have and what types of standards do you set for yourself? So eventually what happened was I was a teenager and I started to tutor kids and I really fell in love with it. I was very passionate about it. And what ended up happening was I still took jobs that were corporate for a little while and then eventually I realised that my side hustle of tutoring really had to become full time because it's what I love doing. And so I really enjoy it. And I help kids to really combat any of the questions they have around their self-worth or any of their motivation in they have. And I tell them, "there's a strategy behind anything."  One of the best parts is that a lot of kids change their belief systems. They changed their mindset and these are important things to learn how to younger age. Because changing these as an adult is so much harder."

How does Neha hire A-player to join her team? 

There are going to be times when you're tired as the leader and you need your team to be there for you during those times.  So I have been one to always hire what I call the A- player" In the early days I did not realise this and it really hurt my business when I did not hire an A-player.  When I hire A-players,  even my tutors will go through about 100 resumes to hire just one tutor. That's a lot of resumes to go through before making a decision to hire someone. I also take referrals really seriously. One of the big hacks I would tell an entrepreneur is to ask your other friends who are also entrepreneurs, if they have someone that they're not utilising fully, that you could share because a lot of these people are well trained and they're already trained by another entrepreneur.  A lot of people are willing to share their resources or they know somebody. I found some of the best people just by putting out a Facebook post, which sounds unbelievable, but my own network itself was so strong that people want to support you. I would say that's really important and is finding the right people to execute the system that you build.

What's Neha 10-year goal she achieved in 2017?

In 2017 I was at a conference and they had put together an organization called World Teacher Aid. It's basically 40 entrepreneurs that came together to build schools in Africa. I always wanted to build a school overseas and that's actually based on my ancestry. My grandfather built one of the first universities in India that gave free education to women. So education is really run through my family very intensively, not just me starting this, but all the way back generations. And I lost my father when I was a teenager. And so last year I partnered with all of these people to build this school and I named a classroom after my father's name. And he used to bring teachers from India to the US to further education in areas of the US where no one wanted to go be a teacher, so smaller villages and in the places that most teachers don't want to work. He was bringing these incredible math and science teachers. And for me, I wanted to build his classroom in his name. So that was my 10 year goal and it was how I give back at a level that's much larger than just tutoring and test prep and getting kids into college. It's all of these clients that we worked with have now contributed to kids in Africa getting an education. To me, if my goal, if I can have eventually in my lifetime 100 schools built, that would be incredible.

Being a "CEO" of myself and my team?

CEO means "Chief Emotional Officer".  I have to maintain my own emotions and then I have to maintain the emotions of my entire team. To me, if I can't get myself in check, it is really hard to run a company. Some of the things that happened that result in me getting lower is one and these sound like simple things. But if I don't move my body, whether it's a workout or something, I will start to see lowering my emotions. Second is meditation. If I have that in my life, I'm a much nicer person and I'm connected to myself. So no matter what fire comes my way as an entrepreneur, I know that it's happening for a reason and I will make it through it. And then three, I think the big thing for me is sometimes what happens is I hustle and grind so hard because I care so much about what I'm doing that I forget about all the other parts of my life.

Most favourite quote
"Businesses that succeed are simple and not sexy. They are wash, rinse, repeat. Find what works and do it over and over and over again.”

Want to know more about Neha? 
Facebook: ​https://www.facebook.com/nehagupta515
Twitter: https://twitter.com/HoustonTutor/following
LinkedIn: https://www.linkedin.com/in/neha-gupta-92183512/
Email: neha@eliteprivatetutors.com
Website: https://collegeshortcuts.com/

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Episode 036 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part III)

In Episode 036, Jack continues his interview with Kenneth Choo - the author of Mother Industrialist based in Singapore about how Kenneth managed to get full sponsorship for producing and publishing his book.  In this part, Kenneth provided great tips to authors looking for sponsorship to set clear goals and strong why, and do whatever it takes to make it happen!  Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 036 is Part III of my interview with Kenneth.

I am passionate about my book and hence ...

"If I'm so passionate about my book, I will be passionate about my partners, right? So, I will say that approaching these 100 prospects is the same as my marriage. I use this motto - "No expectation equals no disappointment" and I did not set any expectation in anyone in my life. Like for my wife, if I expect something from her, she will likewise expect something from me. Firstly, I would not want to do that.  Secondly, if I were to expect something from her, there could be a flip side called disappointment. And can I handle any disappointment? And I also shared that there must be a strategy and you can visualise it by role-playing. This is another way our publisher has shared with us. From my experience, we have to say out the things we are going to propose to our clients.  As I'm used to role playing, I am able to simulate many possible scenarios pertaining to my client's objections.  Imagine you are calling your sponsor for the first time, your first impression on the phone is very crucial as to whether you are able to secure an appointment."

The Power of Probing

You need to keep on question and being curious like a kid.  Like my daughter, she kept asking why the sun is out and why people are crossing the road.  Basically, she asked a lot of "WHY?" Unfortunately, we have been well trained in school that we should not ask so many questions. But in sales, we need to ask questions and in fact, good questions. I grew with the interest in asking my clients a lot of questions in order to understand them  so that I can propose to them the stuff they need. If I can't provide them with what they need, it's ok and we can still be friends.  You never know whether one day their business model may change and they may have different strategy.  And you may come in again because of your long-term relationship with them.  

Do whatever it takes to make it happen to get your book out!

If you want to get the love of your life, you would do whatever it takes.  But why aren't you doing the same for your business?  Why aren't you doing for something that you wan truly want like getting your book out?  It only shows that this is not the core thing that keeps you passionate. It is not that strong. In such case, I would say not to waste time. I have fellow authors who approached me and asked how I got funding for my book.  My response to them is first thing first, why do they want to do the same?  I asked them why they wanted to get funding for their books. Ironically, some of them have already had their books fully fund by themselves and I asked why they still wanted to explore fundings for their book.  Some of the responses I received are "I want to break even!"  This sounds illogical to me. 

In my case, I did not have the funds for my book and I had to push myself to go out to 100 people to get funding and make it happen. I know I need to get 5 or 10 of these 100 people to say "yes" to me.  I pushed myself and it's very uncomfortable.  I am glad to have the main core group of people who I know for many years.  There may be people who say to me "I will support you and do whatever it takes."  However, when it comes to the actual things, some of them said "No" to me.  Some kept quiet as if nothing happened. So am I disappointed?  Do I get discouraged? No!  Imagine I get discouraged, what would happen to my book?  So you have to have a very strong why to help you achieve what you want.  At the end of the day, I would tell anyone who is listening right now if you don't have the strong desire, you are not doing yourself any good.  

Because my "WHY" is so strong that it keeps me exploring and become creative. My team found all kinds of ways to help me. They are really passionate about me coming up with my book and furthermore, on my book, because it becomes the why, the process is really quick. They believe the story was good and the angle is great. They believe in me and gave me hope that it's possible and finally my book was fully funded."


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

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Episode 035 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part II)

In Episode 035, Jack continues his interview with Kenneth Choo - the author of Mother Industrialist based in Singapore about how Kenneth he managed to get full sponsorship for producing and publishing his book and elaborated further the motto - Mindset First and Strategy Second. Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 035 is Part II of my interview with Kenneth.

What are the fundamentals of my sales training?

"Selling is a day-to-day life. Selling is natural to us. In fact, ever since you are born as a baby, you have already known how to sell. Why? Because all the babies need is to cry, right? So when they cry, they are selling something. They want to request something. And the parent would attend to them.  So basically it's in our natural self. And as we grew up, we went to school. We studied and we need to sell ourselves to the teachers as being a good boy and even for parents, we need to be good so that we will have a bigger Christmas present. These are all natural to us, but people do not classify this as selling but it's a form of us convincing someone to buy our idea, which is the mindset. Like when we grew up into teenage and we liked this lady and we wanted to chase her. What did we need to do?  We need to groom ourselves with good hairstyle and stuff like that. We need to wear nice. We need to talk nicely. And this is a form of marketing ourselves.  We are packaging ourselves and when we approach the lady, we need to ask for the number.  We need to ask for the name.  For all these, you are already taking the first step into selling, i.e. to build relationship."

How did I manage to get "mumpreneurs" as my sponsors

"I need to interview mumpreneurs. I need content for my book. So I have to find the core people and the core people are the people  I need to get their insight of how they perfectly balance their motherhood and business. After I have all the stories and the content, and they are willing to be featured in the book, the next step is to check whether they would be interested to move a bit further to even leverage on my platform because of the value that is being given other than their own stories. There are also other mumpreneurs stories that are going to inspire the readers. And the readers are the target audiences.  The angle I shared with them is that the market is very noisy because everybody is bombarding the parents with a lot of information. But I will be doing workshops and seminars.  I'll be tying up with the parenting clubs. But for you to go to the parenting club,  you may need to spend some money.  So, what if you spend this money with me as an authority in the market?  I'm able to hold workshops, seminars and my target audiences are basically your customers.  So after they read my book, they will know that this partner with Kenneth Choo, the author of Mother Industrialist.  So if Kenneth is working with this partner, he must have trusted this partner a lot."

Why did Kenneth talk to 100 people? 

"My publisher asked me to do up a list of 100 and look at positively 5 of them.  With these 5 people, it's enough to get the book fully funded. So everything can be planned but it's always the strategy behind the mindset.  I like to use analogy like relationship - if you want a girlfriend, would you just go for one? If you go out to 100 ladies, definitely there will be one out of 100 who would say "yes". But the one who says "yes" may not be your cup of tea but it's ok.  

I always like use this analogy to share with people about sales and the mindset and it is also okay when nobody buys your idea and your vision.Just move to the next one. We have 5 million people in Singapore.  Definitely there will be 1 who will buy your idea.  Anyway, you only need 5 who really believes in your vision out of the 5 million people. It's only a matter of where you want to reach out to them.  And that also pulled me back to why I said that your investors, sponsors, advertisers can come from anybody. It is all about how you craft your proposal because a book is just a vehicle. It is how you use it"


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

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Episode 034 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part I)

In Episode 034 Jack has invited Kenneth Choo - the author of Mother Industrialist based in Singapore to share with our audiences how he managed to get full sponsorship for producing and publishing his book.  Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 034 is Part I of my interview with Kenneth.

Let curiosity kill the cat

"Before I move on to share the tips, maybe let me do a short introduction and Jack is spot on. That was the approach my publisher and I have wanted to have because for a man to write a book about mothers, people would be thinking why a man has decided to write a book about mothers?  That's like the curiosity that kills the cat.  People will be curious.  And recently I did a few talks and the attendees were curious because they saw the heading "Mother Industrialist" and they scrolled all the way down to the speaker's profile and they wonder why it is a man who is writing a book about mothers.  So that is the thing and when I do my talks, my opening will be "I guess all of you must be wondering why a man is writing a book about mothers and talking about mothers creating businesses and all that."

Why Did I Decide to Write The Book - Mother Industrialist?

"I guess the timing was right.  I was a new dad.  So most of my clients are mothers and some of them started their own businesses because they want to spend more time with their children. And I was so honoured because as a new dad I know nothing about it and I get a lot of parenting tips from my mumpreneurs.  Other than tips, because they do businesses. I have clients who sell diapers, milk powders, toys, and strollers. In fact, for me, I was really lucky that I have a lot of diapers samples. Basically, a lot of my baby products were either complimentary or at great discount. So I was really lucky as a new dad, being blessed by all my mumpreneurs with their products.  And at the same time, because for me as a new dad, I do not have someone or maybe my parents who would really share with about their parenting styles.  For us as Asians, our parents hardly shared how to be a parent, and they hardly guide us. They just go by the flow. So for us as new parents, especially in this era where information is all around, where's the best place for the information, and I was lucky I'm in the place where content is there because for a magazine to be out, you need to have credible sources. You need to have specialists and professionals come in to really interview that and put all the content in the magazine. It is unlike internet where anybody can write anything or share their opinion but it may or may not be true or verified. So I was very lucky that I was in that environment, but it's quite weird I would say because for men to really talk to a client, most of them are mothers. I've been talking about "Oh, do you know there's a pre and post-natal topic we are going to talk about and in fact, we are talking about hormonal changes, mothers' thought about breastfeeding, about this and that."  So for me to approach the mothers are quite weird, but because of all the content I have and they know that I'm coming from the magazine background, this is where I'm able to break the ice and because I'm also a new dad. So it made me very vulnerable to them because people love to share, like oh, they are like experts.  Like I'm a parent and I can share with a young parent about my parent style.  So people love that and I will say my relationship with the mumpreneurs group over the years and until now we are friends on Facebook. And thanks to Facebook we watch each other's children grow up over the years." 

How did you manage to get full sponsorship for your book?

The first thing is the mindset because most people have that misconception about sales. No 1 misconception about selling something - they feel that selling is like begging someone to give them something. But what if today I have this Ferrari, and I said this car was used to be $1 million but now with $10,000 you are able to get this at all the performance.  Would you want to get that?  A lot of people would be skeptical by saying "are you sure I am able to get this Ferrari for $10,000 when it costs $1 million?" People don't believe it. So this is skepticism.  Do you believe that even if I put the car in front of you and I say that the car key is for you and you just bring me $10,000 and this car will be yours. Yet, a lot of people are skeptical which is why majority of the people who invest in the program are not succeeding and there are also people like Jack who took the leap of faith to join the program.  Yes, there's a lot of challenges but the mindset is No.1  Regardless of what happened, he will make it.  He would get the book out. read no matter what because he believed in that. The Porsche is there.  The mindset is there.  I'm going to get this out because it's not about getting the book.  It is not about writing the book. It's about getting the book out so that I will be an author who has a message I want to share with other people.  So this is the mindset basically and also the question is "Do you have something that's so valuable to offer? Do you believe in yourself first?  The belief is important and the mindset is important.  When you first joined the program, it has already shown that you have the desire and you believe that you have something to offer.  But that belief is something you feel that you are not up to it because you don't believe in yourself.  A lot of them don't believe in themselves." 


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

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Episode 033 – How does one turn from Sadness to Inner Peace Using Paul Levin’s Proven Process?

In Episode 033, Jack has invited Paul Levin who is an author, speaker, blogger and mentor, and over the last few years, he has taught and enlightened his students with his proven process to help them improve their lives, including being healthy, and pain-free, communicating such that all relationships are perfect, and living from happiness and joy every moment in our life.  Paul will show us how one can turn from sadness to happiness and from happiness to inner peace in a speedily moment using the fear of selling as an example.

Why are some people happy and others not?

"In order to understand where this begins and why it begins and how it takes is actually something that is not that important because it doesn't matter how it began.  It's just what are we going to do right now."

Whose experience is more important?

'I do it through a coaching program and when I work with someone in the coaching program, it begins with core concepts. There's certain bits of knowledge and experience, so actually let me back up and just talk about that. There's knowledge on one hand, experiences in life on the other hand. I could teach and talk till I'm blue in the face and it will amount to a hill of beans because knowledge is irrelevant.  Knowledge does not change a person's life, one tiny bit. What knowledge does is it opens up the possibility that whatever it is you didn't learn might exist. Now you then experience it and it becomes real for you. So when I teach, I teach a concept and I give exercises to have the person experience the concept and there's half a dozen core principles, core concepts that we have to cover and have you experienced."

Selling is not scary

"Somebody comes back and the first thing they asked me is it any good now what happened to a bit of workshop I already take?  And it happened to be a workshop that it changed my life. So I said yes, it's very good.  It changed my life. I was able to share with them what that workshop had done for me and they handed me their credit card and said we'll sign me up and knowing how good the workshop is and knowing that I really didn't sell anything, they just handed me their credit card. And when they walked away, I was elated. I sold something - big ticket item. OMG, how did I do that? I didn't sell it. All I did was share with them my experience!" 

Making offer on stage after learning from Train the Trainer by T Harv Eker 

"One of the things that [TTT] teach is called the offer. So they're going to teach you how to make an offer.  I can't say enough, I mean this thing you could be totally an app and you just follow the script and you'll close about 30 percent of the room with whatever you're offering. So long as there is enough value there. So the thing is if you're following the teaching of this program, having learned how they do the offer, for me what it did is it changed everything about when they do an offer to me. So this part of it, I don't like being sold. I used to run out of the room and they start the offer. Now i understand the technique and the steps, for me it's as trivial as saying somebody saying, do you like another cookie? And you say, "No, thank you."  So I don't want what they're offering from the stage, at this point no reaction comes up for me. There's no emotional response. I just say "No, thank you." I'm not interested. And it's that easy. Your prospects may say that to you and that's cool and that's fine. They weren't the one who need what you want. Move on. Next."

Free report fro Paul's Website
"For everybody in the audiences, if you go to this website, there are two free reports in the upper right corner and please just click on the button, fill out the form, get the free reports, they'll change your life.  Also at the bottom of that page, there is a link to go off to my Facebook page where I have a video blog like just tonight posted episode 41, which is called win win, win.  And I'm not going to tell the story here. You've got to go listen to it of course, but it's the story of something that happened to me over the last three days that is just amazing. So it became a win win, win and win"

Paul's No.1 Quote to Share With Us
"When you change the way you look at things, the things you look at change." ~ Wayne Dyer

Want to know more about Tom and its Leadsology? 
Facebook: https://facebook.com/IDeserveAPerfectLife.com
LinkedIn: https://www.linkedin.com/in/paul-levin-8540862
Email: paul@IDeserveAPerfectLife.com
Website: https://paullevintrainer.com

You can download the Show Notes here: 

Did you like what you heard?

If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.

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  1. Launch Apple's Podcasts app.
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  3. Enter "Cracking the Entrepreneur Code".
  4. Tap the blue Search key at the bottom right.
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