You have a web hosting account, and you have a website set up. Now the question is, how can you get your web pages and your blog posts onto your website. One simple skill you are going to need to master is how to transfer files to your website using FTP or File Transfer Protocol.
Before doing anything, you need to get what is called an FTP client or a program that is made specifically for moving files to your website. I recommend a program called Filezilla. It runs on Mac and Windows. What happens is, you will install this program and it will ask you for a few pieces of information. It will ask you for a Host name, a username, and a password.
Once you have your web hosting account, I recommend hostgator, they will give you this information. They will tell you what Host name to type in, what username and what passwords – called your FTP user information, or your FTP log in details.
If you can log in without any errors, then the information is correct. Once you are logged in, you might see listing of many different folders and most web hosts will put your public web page files in a folder called public_html. If you simple double-click on this folder you will be taken inside the folder. Now you can drag and drop any files you want.
For example, if there was a file in your computer called information.txt, and you dragged that .txt file onto your website – then you could type in whatever .com/information.txt and it would show up. If you named a file index.html then it will function as the front page of your website. Which means that if someone just types in the name of your website .com, the page that loads would be your index.html page.
That is how you upload files to your website using FTP. Get an FTP client such as Filezilla, get the information which is the Host name, username and passwords from your web host and browse to the public_html folder.
Sometimes there are just too many choices, especially when it comes to where you host and how you host your website. Today we are going to help you decide whether you need a Shared, Dedicated, or VPS web host.
Chances are you will be just fine with a Shared web host. Here is how the internet works, websites are actually running on computers. These computers with hard drives, with access to the internet, and so on. One single website does not have to be limited to one computer. You can one computer hosting dozens or hundreds of different websites.
That is exactly what a Shared web host is. You have space on a computer that serves websites, and web pages. You might be sharing that computer with hundreds of other people who own websites, and not even realize it.
The draw backs to this is that the server might be a little slower, but you probably won’t notice the difference on a normal website. The good news about Shared Hosting is that they are extremely cheap. $10 per month is a good price for Shared Hosting, and I recommend hostgator for that purpose.
What if you need something bigger, If you have a large website containing thousands of pages or you have thousands of websites of your own, or you need to use your website to send out email messages – you will be better off on a Dedicated server.
A good Dedicated server will cost you about $100 per month, and there is a little more technical know-how involved. You might need to be able to log into the server and type in different commands. You will more open to people hacking your server. Only get a Dedicated server if a Shared server is slowing you down.
A Shared server is more for people who have a few dozen websites, which might include blogs, shopping cart systems, and so on. Many people who need to use the email marketing component will have their auto-responder be a third-party, such as Aweber.
Use a Dedicated server if you have a big site, or you need to send out email messages from your own server.
So what is a VPS – Virtual Private Server, A Virtual Private Server is a type of web hosting account where you have a happy medium. You can still have a fast server, and you can have more control over it. Which means that you can log in and type in commands if you know how to do that, and the server is shared with a few less people.
Basically, you have the server that is shared with many people but they all act as if they are their own computer. A VPS is good if you have hundreds of sites but they are not massive, or if you need to send out emails but you don’t have a huge list of subscribers. You will only really need a VPS if you are a techy-programmer.
So, your decisions are narrowed down to Shared or Dedicated Hosting.
If you are brand new and don’t know what you are doing, start with Shared Hosting and as your site grows, work your way up to a Dedicated server.
The first time you set up a web host and a .com name of your very own, it can be kind of scary. The tricky part in this is telling the domain name registrar, or the people you pay yearly for your domain name where to look for, and what web host people should land on when they type in your web address.
This is where name servers come in. You don’t need to understand why they are called nameservers, or anything about the history of name servers. Just know that name servers tell your domain name company what web hosting company you are using.
That means when someone types in your domain name, they will end up at the place where you host your files, your blogs, and so on.
Here is what is going to happen. First, you register your domain name. Then, you get an account with your web host. When you get this web hosting account, they will tell you specifically what nameservers you need to use. They will usually be listed as NS1.example.com and NS2.example.com. Anything after the NS1 and NS2 might be different.
Once they give you these two pieces of information, you need to log back into your domain name registrar and paste in the primary nameserver, and the secondary nameserver – the NS1.example.com, the NS2.example.com and after this, it might take about an hour for the changes to take effect. But if all goes well, after an hour – you should be able to type in your web address and end up at wherever your webhost is located.
By default, they might show you a welcome page. From there you can upload any page or file you want to appear when someone types in your web address.
When you have your very own website on the internet, which means a site with your own .com name that you have full control of. You will need two components. A registrar to take care of your .com name or domain name, and a web host to store your files and web pages.
A domain name registrar such as GoDaddy or NameCheap is a place where you buy a .com name. When you type in any web address that ends in .com, .net, .org, .edu and so on. These are all called domain names and someone is paying a yearly fee to some company to hold on to that domain name.
A good price to pay for a domain name is $10 per year. That is where you have a .com name. But, that alone means nothing. It means that you have reserved this address on the internet. But, if someone goes to that address there is nothing there, there is no website there. To establish your website, you need to get a web host. This is a place where you can upload your files and make changes and people can then view your site.
This is a service that you usually pay monthly for. I recommend hostgator. You can expect to pay $10 per month for their service.
Now what this means is when someone types in your web address, whatever your URL is .com, or whatever your URL .com/blog – they end up on your web host. You can’t have your registrar without a web host because your .com name would not lead people anywhere. And you also cannot have a web host without a registrar because your visitors need some address to type in to land on your website.
The good news is because these are both separate, you can be hosted anywhere. If you want to move your files to a different web host, or change your .com registration to a different domain name registrar – you can.
But, to have a fully functional website with your own .com name you need a registrar for the domain name and a web host to handle the files.
Webhosting and having a website on the internet is not that difficult, especially considering that once it is online – it is on there forever. But, some of the terms and definitions can be confusing. So, let’s explain what a web browser, hosting service, cPanel, and FTP is.
First of all, you already have a web browser on your computer. This is Internet Explorer, Firefox, or Safari, and this is how you get on the internet. This is the program where you type in a web address and view a web page. This is how other people will find your website. They will open up their web browser, type in your web address, and end up on your web page. This is the thing that allows you to view files and pages on your site. You set up what is called an HTML page, this is what any web page looks like. It has graphics, and different font sizes and colors. When you link to a downloadable file, called a zip file, this is downloaded through the web browser as well.
What is a hosting service, This is a service that you pay on a monthly basis, probably about $10 per month, to store your files. You don’t want to store your files on your own computer because if you got offline, no one would be able to get to them. You want to put your web pages, articles, or your blog on a $10 per month web host so that it is fast and that anyone can get to these files and pages 24-hours a day.
When choosing a web host make sure that webhost is a cPanel webhost. This is an interface where you can do things to your website, set up email accounts, sub-domains, or additional domains. This is where yau maintain your website. You can change your password, add extra users, all kinds of fun stuff like that.
Finally, FTP or File Transfer Protocol, is the way that you can upload your files to your website. You will use a program such as Filezilla to connect to your site using FTP, and then drag and drop whatever audio files, .pdf’s, .zip files or HTML web pages onto your website so people can view them through your web browser.
What happens is, they type in your address in their web browser and are contacting your hosting service and then they see the files that you have set up using cPanel and FTP.
When you are looking for web hosting, in other words – a place to store your website, any good webhost is going to charge you a monthly fee. But, you might come across cheaper or even free web hosting and I want you to stay away from these types of offers for many reasons.
The first reason is that you get what you pay for. If you are not paying a webhost any amount of money, it probably won’t have very good service or very good support. Some web hosting companies will webhost you for free if you display an advertisement on your site. But why would you set up a site just to advertise someone else’s business, Just pay for web hosting, pay the monthly fee, and find a way to justify that cost.
After all, a good price to pay for web hosting at a place like hostgator, is $10 per month for unlimited domains. That means you can pay $10 every month, and if you have 20 .com names and 20 different websites, you still just pay $10 per month. And, this price is even cheaper if you pay on a yearly basis. If you can find a way to budget $10 per month out of your budget or make the site profit more than $10 per month, then you have made your money back.
In addition to free and cheap web hosting offers, I want you to avoid lifetime hosting or super-expensive hosting. There is simply no reason to pay $50 a month for a shared server. If you are paying $100 or more, you can actually get hosted on a dedicated or faster server – but again, you don’t need this if you have a small website or if you have a small number of visitors.
Avoid lifetime hosting, avoid free or cheap hosting, and avoid expensive hosting – just look for something in the $10 per month range.
On the internet you have a choice of many different topics to market yourself under. You can teach marriages or pregnancy, BBQ cooking, football, betting, all kinds of topics, but one topic you definitely should stay far away from is the how to make money niche.
The reason is because there are too many ‘fake it till you make it’ marketers. There’s too much hocus-pocus non specific selling and it’s hard to improve and get people to the next step in the how to make money niche.
First of all if you’re getting started and you don’t make money why would you teach other people how to make money, The only way you could come across in any believable sense is to lie which is really not a good idea to lie about a system that doesn’t work and to make money off something that you have never done. It’s way easier to choose a topic that you’re already very good at. It might be accounting or the stock markets or setting up a website, these are all more specific areas where you can easily show your expertise without trying to say you make a lot of money.
A big problem with the how to make money niche is that all of the ads for this can’t really say anything. All they can say is I have a secret system, buy it and you will get a bunch of money. The problem with that is that there are a lot of refunds and very few successes with people who actually buy products like this. You don’t want to be someone selling one of those solutions, that’s why you should stick with something that you’re good at, that you enjoy, that you can already show over and over again how good you are.
For example, are you good at outsourcing, that’s a great alternative to the how to make money niche. Can you show people how to budget or save money, then the personal finance niche is way better for you. The number one reason for staying out of the how to make money niche is that if you lie and fake it now, what will you do if you actually start making money, Then you have to make the lie bigger and bigger. Whereas if you simply tell the truth, there’s nothing to remember. If you can show me how you make money flipping houses in real estate, document what you do and your blog post, articles and products will practically write themselves.
When it comes to collecting money on the internet, there are pretty much two different types of websites. An ecommerce site, which is kind of like an Amazon.com storefront where there are many pages on the same site and many different products for sale, many different ways to buy and the other method is a sales letter which is where you have a single web page and just one thing to buy.
Which is right for you, It really depends on if you have a big inventory already or not. An ecommerce site means that you have lots of products for sale, you might already be an established offline business and you want people to come to your site and pick and choose exactly what they want. They might be able to buy multiple quantities of your products, for example, they might buy three flowerpots or five trading cards and they are educated enough to go thru the process of adding items to a cart, checking out and giving you their payment information. An ecommerce site is great if you are an offline store with an inventory that has things that can be shipped. The disadvantage to it is that it’s a confusing experience to navigate, there are lots of links, it takes a while to set it up and get this entire product line on and get all the kinks out and it is hard to improve the conversion rate. In other words it’s difficult to tell if making one change to your site really got more people to buy because they are so many links and pages on this site.
The alternative is a sales letter which is where you only have one thing for sale. This is great if you only have one product, if you have not made the product yet or if you want to focus on people getting one thing from you. A sales letter is pretty much the opposite of an ecommerce site. There’s no shopping carts, there’s no way to buy multiple quantities of anything, there’s one web page to explain what it is you’re offering, which could be a digital report, physical CD or a physical item, but there’s one web page explaining one item and there is one single payment button. People hook on one button and they can buy just one thing. This has a very fast setup because you set up the sales letter and the payment button and it is easy to make changes and find out if those changes get you more sales. The disadvantage to a sales letter is that you can only offer one thing at a time.
Which is right for you, an ecommerce site with many pages or a sales letter with one page, If you already have a big inventory an ecommerce site is for you. But if you have just one thing to offer then definitely set up a sales letter as the front page of your website.
Congratulations, you’ve decided what topic you want to create your product line about. Maybe it is a membership site about travel, maybe it’s a software program, maybe it’s a course about mobile marketing, maybe it’s a community about cooking. Whatever it is, you’ve chosen your niche and now it’s time to choose a domain name or a dot com name where people can type in a web address and end up on your site.
When you choose a domain name, make sure that it is a dot com name, that it contains the key word of your niche, that it is as short as possible, which means two or three words, and remember that you can always park domains later.
First of all make sure that your site is a dot com name, for example http://www.example.com. Don’t end your web address in dot net or dot info because those do not appear as trustworthy as a dot com web address. Also make sure that your URL or your domain name contains the key word of the niche you have chosen to be in.
If you are in the public speaking niche, then make sure that whatever your dot com name is that the term public speaking is somewhere in that web address. Also make sure that it is not a super long name. We don’t want to make the web address be something like publicspeakingfortotalbeginners.com because that is too much to remember and if you are being interviewed or telling someone what your address is or tabling it out on a form, whatever you’re doing we don’t want to have the name be super long because then it will be easy to forget or misunderstand.
There is good news and you can have the best of both worlds. You can park domains on top of your original domain which means that people can type in different dot com URLs and still end up on your site and that means that if you want to have your brand be a short domain name that contains the name of your niche plus one additional key word that’s your brand but then to capture the search engine results or to get people to be able to type in a longer phrase, you can get this longer four or five word dot com name and set it so that it goes back to your site either way. This is called domain parking.
That’s how you choose a domain name once you have already selected a niche. Find a dot com address that’s available, make sure it contains your key words such as personal finance or stress management, keep it short because we want it to be easy to remember, but if you find a domain name that is longer, that is unregistered, you can park it or in other words forward it to your site at the same time.
It’s really easy to get ahead of yourself and not just decide on one niche or topic for your website but get crazy and think about five or 10 of these niches and even then you might be wondering should you do business under your real name in all five or 10 of these niches. Or should you have a fake name or a pen name depending on which niche you are in, I’m here to tell you that you need to just pick one niche, that way you don’t have to worry about being a jack-of-all-trades and you don’t have to worry about having a pen name either.
Keep it simple. Start with just one niche under your name. If you want to be the self-improvement expert then that is what your exact niche is. Don’t worry about the next five products, the next two products, just what website are you creating today and on what topic and put all of your energy into that.
The reason for this is first of all it’s easier to focus on one project and get it finished before moving on to the next thing but if you did have two different websites in two different niches under the same name, then that means somebody might find you as the self-improvement expert and when they search your name in Google they might find you also under the video poker expert and vice versa. Now the issue is are you really an expert in self-improvement if your name is also listed under video poker. That’s why you should stick to one niche and partner with someone else if you branch out into other niches.
If you are an established expert in self-improvement and you want to get into teaching video poker then find someone who is established in that niche or who wants to become established in the niche and partner up with them and split the profits.
The alternative is to have a pen name or a fake name in the other niche. The problem with that is that if I’m about to buy your product about video poker and I investigate your company name or your address or your name which customers do every now and then, they will find that you don’t exist or that you lied about who you are and now you have lost that trust. That is why you should stay away from multiple unrelated niches. Stay away from a pen name and focus on one single niche and establish yourself in that niche under your real name.