When you’re adding a new post to your blog, it’s always tough to figure out how long you have to write. But that’s the wrong question to ask. In fact, it does not matter how long your blog posts are.
I’ve checked on my own blog as far as comments, and the short posts get just as much response as the long posts, which means that there’s no correlation between the length of your post and how many people read it, and how much response it gets.
This means that if you have a point to make, if you can make it in a shorter amount of time, then that’s less work for you. In other words, if you can take the same 1,000-word blog post and say the same message in 100 words, then do it. Because there’s no minimum requirement on a blog, and you will still get the same number of comments, but with ten percent of the effort and time as you did before. So your blog post is just as long enough as it has to be.
If you read different people’s blog posts, you will find that some bloggers actually have very, very short posts. And if you can follow those bloggers, you can model what they do, and you will see that they use some different techniques to keep the length of their posts at a minimum.
My favorite technique for keeping the length of a blog post down is with lists and bullets. Instead of telling a big long story about the top ten things to use to fix a home, you just list the top ten things, and that in itself is a blog post as long as it condenses the same information down. And even then, you don’t have to cram every little thing you have to say into one blog post. If you have ten things to say, those could each be ten short blog posts scheduled over time. And then, blog post number 11 can in itself be a list linking back to the other blog posts, which gives you more content, which provides more easy-to-access solutions and more ways for people to find you from searching something specific on Google or on your website.
The length of your blog post doesn’t matter because you get the same number of comments, whether you have a short or long blog post. It just needs to be as long as it has to be to keep attention and make your point, and a great way to do this is lists and bullet points to make it easy to read and easy to jump down to the comments, leave a comment, or click on a link.
The biggest reason why you’re probably making blog posts is so that people find you from the search engines. And when people get to your site, they stay as long as possible and see all the authoritative information you shared on that blog. But if your titles suck, no one is going to click from the search results. They aren’t going to stay on your site for very long, and they might not think that you know what you’re talking about. That’s why you need to have very good titles for your blog posts. But luckily, there is not a lot of thinking involved if you just follow these simple steps.
The first thing you can do is think of things you see searched for. You can check your statistics in your cpanel, check AWStats, and find out what key phrases people type in to search engines to end up on your site. When you look up these similar topics, what exact phrases do you put in the search engines to end up on these pages, If you want to search, for example, for how to create a logo, then an obvious blog post for you would be “How to Create a Logo.” That way, if someone types in the exact phrase “how to create a logo,” or even “how to create a logo for a small business,” then there is a greater chance that they will see your blog post in the search results and also click, because it contains the exact phrase you looked for.
Another good tool is GoogleSuggest. Google will guess what you are about to type in their search engine. So you start to type something into Google, a dropdown will appear with various suggestions. That means you might start to type “how to design” and it could list suggestions like “how to design a web page,” “a logo,” “a graphic,” things like that. And you can use those to get the exact phrasing that people tend to type when they’re looking for this exact solution. And that’s something to keep in mind is you are not just talking on your blog to talk. You are answering real problems and real solutions. Think about what would you ask. And it’s okay to have some of your blog posts be statements, and some be questions. You can have some blog post titled, “How to Design a Logo,” and it’s also acceptable to title your blog post “How Would I Design a Logo,” And both of those will capture different types of people looking for the same information.
To get good blog posts, type in things you see searched for. Use the GoogleSuggest tool to figure out what are popular search phrases and consider what you would ask when looking for this information, keeping in mind it’s okay to have statements-titles, and question-titles.
When you make a blog post, you aren’t limited to just using it one time. You can recycle this same exact, word-for word information in many different ways including articles, sequel content, e-mail auto-responders, and guest blog posts.
When you make a post to your blog, that’s great because someone can see everything you’ve written all in one place, it’s ranked very highly on the search engines, but if no one knows about this information, it’s no good.
That’s why you can take the same exact blog post, including the title, and post it to different article sites or different forums, or different guest blogs. And what’s funny is that some forum software actually allows you to have your own blog within that forum. You have to look around to find it but there are many places that accept this guest material in the form of articles.
You can also create a sequel, or follow-up, or revised version of any of your blog posts. Let’s say that you made a blog post about how to install WordPress. And in the future, WordPress changed the setup process. Then it’s time to update that, and edit the time stamps so that it appears as if you just wrote it because you just modified it.
But here’s what’s even more interesting, is that there’s nothing wrong with taking a blog post that’s two or three years old that’s still relevant, even if you didn’t have to change anything in that post, and do the same thing. Make it appear as if it came out today, and put it on the front page of your blog.
Another easy thing to do is take the contents of that blog post, and set it as an e-mail follow up. You can either paste the entire blog post as an e-mail message that gets sent, or just make the message link people back to your blog post and they can leave a comment.
And finally, you can take your best blog posts and either use them as is, or improve them and contact other blog owners, and offer this as a post on their blog. There’s always articles, sequel content, e-mail auto-responders, and guest blog posts to take the same exact thing you wrote on your blog and reuse it over and over again.
You need to make sure that your email autoresponder list of subscribers is steadily growing every day. You really want to grow it as fast as possible because if you have this list of subscribers you would rather have a database of a thousand people to contact than 10 or 100, right, You want to build this list as fast as possible but is it possible to pay people to join your list to allow them to get on there faster and build your business faster,
The answer is basically yes. In some autoresponder services such as 1ShoppingCart, you can pay people for every sign up they send to your website which means that you can set it so that if someone refers a subscriber into your system you send them $1. Basically, the system will keep track of how much money you owe to each affiliate, they sign up as an affiliate, promote your webpage and they are tracked. But if you look at the subscribers they sent, if they sent fake subscribers or if they violated your terms of service you can uncredit them. But when the time comes to pay everyone, you can dump all of the information into a PayPal mass pay file and pay all those affiliates at once.
Although this works it has the biggest risk because you aren’t sure how many of those subscribers will buy from you and there’s no guarantee you will make your money back on those leads you paid the affiliates to send to you. A less risky way of building a list is with a free gift. You make a simple webpage that offers a five-page PDF or five-minute video in exchange for typing in their name and email address.
These are going to be slightly better subscribers although not the best because you have no idea if these subscribers own credit cards, trust you enough to buy or are even interested in what you are offering. There’s no risk because you don’t have to pay anything to get these subscribers into your system but it is slow going because you are stuck with the traditional method of traffic such as forums, articles and so on to get the subscribers. You can’t necessarily get affiliates to promote your opt-in page.
Finally, the best kind of list you can build is a buyer’s list which is very simple. Somebody paid you money for a report or a video. It can be a $100, even as something as little as $7 is good. A $7 buyer is way better than no buyer. Somebody paid you money and on the download page you add an email sign up form. Someone can sign up for updates or get bonuses but they have already proven themselves as someone who has paid you money and now they are joining your opt-in list. They are a proven buyer and these are going to be the most responsive buyers who read your messages, who click and who are most likely to buy again.
That’s the kind of people you can get on your list. You can pay for lead which gives you the biggest risk and the least proven subscribers. You can have a free gift which offers something for signing up as a reward but the problem is this is a slow way to build a list and you can have a list of buyers which means after someone pays you, they sign up to your list. In reality, you should have all of these methods of building a list to figure out who you can pay to send traffic your way, figure out what free gift you can offer subscribers and make sure that when someone pays you, they join your list.
You’re building a list of email opt-in subscribers but those subscribers don’t do you any good unless you broadcast emails out to them. When you do those broadcasts, there are basically two kinds of messages you can send. One’s to promote an offer for people to buy and ones that don’t. In other words, you can either pitch an offer or you can give away free content. How much pitch and how much content should you have in your emails,
It’s very simple, just start with the content email and pitch at the end. That way, if someone is not interested in your offer but might be in the future, if someone has already taken you up on your offer and purchased, they can still get something out of that email, they just don’t click on the link. Likewise, if they have not bought from you or they have not purchased this particular offer yet, they can read that same piece of content and understand why the pitch is important and click on it already pre-sold for what you are offering.
The only tricky part is transitioning from the free to the paid and many people get nervous and chicken out. But if you think of it instead of as content and pitch as why you need this into here it is, it becomes easier. If you’re promoting a course on how to design a webpage, your content might explain the alternatives to making your own webpage. You can hire it out, you can buy an existing template and your content is listing all the alternatives or all the different ways to go about it. But then you should transition and say, “Here are all the bad ways to do it but the best way, the perfect way, my way is to buy this training course on how to design your own webpage. That way you pay one time, you can use it over and over again and the webpage comes out exactly the way you want it.”
When it comes to email marketing, the thing you have to remember is that you’re automatically better than most other email marketers because you are the one who sticks around. You are the one who sends them messages and follows up when everyone else forgets about it. Just by sending emails to your subscribers on a regular basis and building that relationship will increase your click through rate to the web pages and your conversion rate to those order buttons.
When I first got started with email marketing, building a list and sending offers to my subscribers, I was always worried about sending the same URL two days in a row. I would think I had to send them to a certain site on Monday, a different site on Tuesday and even a third site on Wednesday. But as we’re going to explore today, it’s actually a disservice to send different offers.
An offer that’s right for your subscribers six months ago might be better for them now and it actually does take you seven follow-ups to make a sale. It is very confusing for your subscribers to get sent in one direction on Monday, a different one of Tuesday and a different direction on Wednesday. It’s better if you choose what you will be promoting this week and every message you send this week sends people to the same address but gives them a different reason or different benefit to going to that website.
This works for any website not just a sales letter or an affiliate offer but even for blog post. What if you had a blog post and every day of the week you thought of a different reason for people to click, Maybe your blog post explored three different topics, three different points and the first email was about the entire blog post, the next email about the first point in the blog post and so on and even after you get comments from your visitors under your blog post you can send more emails saying, “This person left a comment under my post. What do you think of that,”
Next, your subscribers might see your offer in January and decide it’s not right for them but it is in June because their business is at that point. If you’re offering a course on how to design a webpage, your customers might not have a webpage in January but they do in June and if you had not promoted the same offer months later they might have forgotten about you. There are many, many people on your subscriber list, in your niche and people who want to buy from you and hear from you who at a certain point in their business and six months from now they’ll be in a different point and that’s all the more reason to re-promote your own offers to them later.
Finally, you might have heard over and over again many marketers saying that it takes seven follow-ups to make a sale. That means that someone needs to see your message seven times just to buy from you. They might see your webpage when they first hear about you but they want to go and research your competitors. They check out your webpage again if they decide then they can save up money to buy. They completely forget about you, they check again and the timing is not right and maybe several emails on the line, maybe several weeks or months later they are finally ready to buy. You saved that lost sale because you have them on your email subscriber list.
Many people put a lot of effort into having an opt-in page, making a list and getting traffic to that list so that you can gather new volunteer email subscribers who will then read your messages and click on whatever links you send in those messages. Obviously, you want to have fans and you want to have people on your list who will go to your latest blog post, your latest affiliate link, your latest forum post or you later sales letter but how often should you mail, How often is too much, Is it possible to not mail often enough,
You should email your list at least once a week if not every day. I know that asking you out of the gate to email your subscribers every single day is a lot to ask which is why once a week is a good place to start until you get used to sending short and to the point messages and you make it a daily habit or routine to contact these subscribers. It’s okay to email your subscribers every single day because you’re giving them good information which leads me to the next common issue of “Should I send content emails or should I send pitch emails, Should I share lots of free tips or should I give them links on what to buy,”
The answer is both, you just emails that are a blend of content and pitch. You share with them a tip and then you explain how they can use that tip by buying this course. You solve one of their problems and say, “Now that this problem has been solved, the next step is to click on this link and buy this thing.” Your email is not 100% content but they are also not 100% pitch. Note that I said, not 100% content. That means that every one of your emails should lead to something.
You should have a call to action underneath this short message you’re sending. A call to action is just “Here is what to do after you read the email.” That might be, “Be on the lookout for my email tomorrow.” It might be, “Click on this link and read and comment on my blog post.” It might be, “Reply to this message,” or it might be, “Click on this link, go to this webpage and buy.” But make sure that your email messages don’t just leave your subscribers hanging. There’s a very clear step to take after they are finished reading.
Mail your list weekly, if not daily, blend your content and your pitch and be sure to send a short message with a call to action.
In Episode 010, Jack will share with you one common question from many entrepreneurs who have just started making the offer of their products and services, i.e. how to raise the price with a view to increasing the sales revenue? From Jack’s own experience, it is not too difficult to do this because he has gone through a process by his mentor in 2015 when he visited in the United States of America. Interestingly, the process takes only a few seconds to complete. Believing is seeing and hearing. So, listen to this episode carefully and adapt Jack’s example to your own situation and test it out. Will it work? Only you can tell. Of course, Jack has tested it and found that it worked in his own situation. Remember what responsibility means to you. So do you do whatever it takes to make it happen and create success for yourself?
In Episode 009, Jack will discuss one key success factor in your entrepreneurship journey, i.e. your ability to sell. A certified trainer and coach of Blair Singer Training Academy, Jack has learned from his teacher and coach, Blair Singer who is the RichDad Advisor for Robert Kiyosaki in sales and team development, that the most difficult person to sell to is “yourself”. So, the question is how do you overcome this fear of selling to yourself? Jack will share with you one exercise he learned from his mentor to help his client overcome such a fear. Here is the advice – please practice the exercise before you move on to the subsequent episodes. It is mission critical for you to internalize the application of this exercise. Enjoy the process.
In Episode 008, Jack will use another method he learned from his business coach to take another perspective of examining the definition of responsibility. When you hear someone say “I will do whatever it takes”, what does this exactly mean? Why is “doing whatever it takes” is more powerful than “doing your best” or “try your best”? Again, Jack has made the necessary distinction in this episode to help you understand the concept of responsibility.