If you really want to have a list of subscribers in your autoresponders that are eager to get your messages, who read what you say, click on what you tell them to go to, and buy. You need to have a list of buyers. Having that freebie list built from forced opt-in pages and blog opt-in pages are great but nothing beats a buyers list.
To build this kind of list, you need to have a list from the right crowd. Make sure people sign up or opt-in after purchase, introduce yourself, and tell them about your other offers. It’s one thing to send traffic to a forced opt-in page where there’s nothing for sale, where they only have to their name and email address.
But it’s another thing to send people to your site, have them buy the first time they see your sales letter, and get them to opt-in afterwards. And, a really great source of traffic for this is from message boards or forums because you can contribute lots of good information, get people to know they can trust you, by that time they click over to your they know you and they are ready to buy, and now you’ve built a new subscriber from that buyer.
The same thing could be true on Facebook or Twitter if you do enough one-on-one interaction. Now, the easy way to build a list of buyers is to get people to buy and place an email opt-in form on your download page. Somebody clicked, they bought, they downloaded now they are signing up for updates and depending on your autoresponder and payment processor, for example, Aweber and PayPal. You can set things up so that when somebody pays you money, they are automatically subscribed to your mailing list.
And, now you have these ultra qualified buyers who you can use to get testimonials from, get feedback or even tell them about your future offers. But you can’t do that unless you send them messages to those buyers. Make sure as soon as they get on this buyers list, you introduce yourself. You tell them who you are. You tell them how they can get to that download and what other kinds of things you offer and over time, promote your other offers and explain why because they bought this product. Product number two is perfect for them as well.
Even for large membership site, you don’t have to spend tons of time taking care of your members and adding in new content. In fact it is very easy and tempting to overload your members by updating too much and piling too much into that site. All you need to maintain a membership site is about one hour per week. And here’s how I would structure it, 30 minutes for content, 20 minutes for promotion, and 10 minutes for maintenance.
With the membership site, one big piece per week is all you really need. This might be 30 minutes making a video, or an audio, or a handful of articles, but you can compress a lot of good information into one single block of time, then, that’s good enough. Hence, what you can do then is have one big piece and cut it up into smaller pieces like, 15-minute interviews or fifteen minute halves. You can take your one 30-minute video and add an assignment to the end of the video that drips out a few days later. You can add a checklist or places you were able to brag about, what you have done or a quick start guide a few days after that. But if you just have one chunk of content every week, you can then build on that. And 30 minutes is good enough. An hour of content recording is good if you want to have a higher priced membership site, but basically, 30 minutes of recording video content.
But content is not enough, you also need to promote your site and get new members in to replace the ones that drop out every now and then. So spend 20 minutes doing something to get either one new member in or one new person to promote. This might mean posting a special offer on a forum, contacting someone new to be an affiliates or even just e-mailing your subscribers and talking to people one on one and asking them, what will it take to get them inside of your membership site.
And for the remaining 10 minutes added every week, you do need to just check in and make sure that everything is okay with your membership site. Some people may not know this, that they can grab their lost password and need to tell them the password. Some people might have left comments or forum posts that you need to moderate and make them live or even respond to people who have asked questions or run across problems. You also might tweak your membership site theme, or plug-ins, or structure for those few minutes because we are always improving, because you don’t have to set-up your membership site perfect the first time, just get something out there and improve it incrementally as it goes on.
I’ve got a very successful friend who’s looking to pay a handful of people $5K-$25K a month.
If you want to set your own hours, make good money and work from anywhere in the world, then be sure to read this carefully.
Back to my friend.
His name is Dan Lok
Over the years, Dan has built an 8-figure business empire before the age of 35. He has over 100K subscribers on YouTube. And he’s known by everyone on the internet as the King Of High-Ticket Sales.
Right now, his companies are growing fast.
But the problem is he’s a bit short on talent – specifically, he’s looking for people to close deals for him.
So he told me to share this with you.
If you’re looking for something new or you want to make a bit of money on the side, you want to get on this.
Dan is looking for a few people who want to make VERY good money and be mentored by him every step of the way.
The first step is for you to watch Dan’s training video to see if this is right for you
And by the way, this isn’t some kind of MLM or get rich quick b.s. So don’t expect to be selected by Dan if you want easy money without hard work.
This is a serious opportunity for anyone who is tired of the direction of their life now and wants to make a change.
You can see his training here: https://www.fumoney.com/webinar?affiliate_id=998815
See you on the other side!
When you have a monthly membership site, people will drop out from time to time, sometimes in their control, sometimes it’s not. But you can take a few preventive measures to make sure that if they have a choice, your members will stay inside your site as long as possible. Be upfront about your rebilling, announce what content is ahead, and keep in touch with your members using e-mail follow-ups.
It just is common sense on your sales letter to tell people what amount they will be charged every month and how much will they be charged. But far too many people skip this step. If you’re offering a hundred dollar per month membership site then tell people that when they buy they will be billed $100 immediately, and then $100 every 30 days until they cancel. You would be amazed that people who get confused about this. They might think that it’s free now but they won’t be charged until 30 days, or that they will be billed every 31 days, or on the first of the month, so you need to tell them ahead of time this is exactly what you’re being charged. And this is a good reason to avoid trial offers, or up sells, or forth-cut nudie when a monthly membership site is concerned. Tell them what and when they will be billed and bill them in exchange for the content or the services inside of the membership site.
And once you were inside the membership site, tell them what content is coming. Will you be providing two audio files per month, What day of the month will they be played out, Tell them and let them expect it. Even if you say it on the sales letter, it really can’t hurt when they log in to the site to see what’s coming up and you might actually save a few cancellations. What if one of your customers sees that they have been billed, logs in to cancel, but then notices that if they just wait a few more days they would have access to a video that they really want. Make it simple and tell your members what content is ahead.
But you can’t expect them to keep logging in and checking in, can you, That is why you should also keep in touch with e-mail follow-ups. Tell them what’s coming out tomorrow. Tell them what you just posted, tell them what you posted last week, but think of an excuse to contact those members at least once per week either telling them about new content or asking them to participate in some way. Every blog post you have in your membership site could be an excuse to mail. Every comment someone leaves in a blog post could be an excuse, every form post, or apply in a form post can be an excuse to mail as well. So get your paying customers to log back into your membership site so that they actually consume what they are paying for.
And those are some easy ways to keep people or retain members in your membership site. Be upfront about the price and the rebilling, announce content that’s coming up, and keep in touch about your e-mail responder about what content you just added.
A membership site sounds easy and sounds like a lot of fun, right, If you can get a certain number of people to pay you a certain dollar figure every month then you can pay for your car payment or pay for your house payment. It sounds fun, to get things started and to make content and to get people into your site, but, how can we automate this so that it does not become a chore,
And the thing you need to know about outsourcing anything especially membership sites is that you do not have to outsource the entire thing. And I’m not even sure that everything can be outsourced at all.
I trust myself. I trust myself to make my own videos, or make my own connections, or get my own traffic, but I am okay with outsourcing the non-creative items. For example, if I make a video and I want to add a transcript, I trust other people to make transcripts out of those videos. If I am running low on membership site content, I trust many other marketers who offer resell rights to have decent content, and I have no problem purchasing resell rights from others to use as content inside the membership site. I am fine with buying a design or a WordPress theme or paying someone to have graphics made for me, but I still want to make my own videos and do my own promotions. Outsource the non-creative laborious stuff that takes you a lot of time and do the creative parts on your own.
And also, make sure that you automate most of your membership site software as possible. For example, with a software like wish list member, you can automate not just a part really were they buy but also the security which cuts off their access when they cancel. If someone loses their password, WordPress will take care of resetting their password or e-mailing a new one to them.
A lot of the tasks that go towards maintaining your membership site are not that difficult and you can devote just an hour a week towards making sure everyone who has cancelled is cancelled, anyone who asked for a password has a new one, and anyone whose payment didn’t go through is taken care of.
But, don’t think about outsourcing or membership site outsourcing as an all or nothing choice. You can outsource the things that take you too long or that you don’t want to do and leave the creative stuff to yourself.
I love blogging, but I’ll be honest —it can be frustrating if you don’t really know to get started as it could seem like such a big task and you are not sure where to begin.
Do you ever feel the same way? Maybe you’ve ever wished there was someone out there who could just show you, step-by-step, exactly what you needed to do to create a successful blog.
I am SO glad I did! But don’t believe the word I say.
“Since starting Elite Blog Academy®, I ‘m overjoyed to report that taking EBA changed my blog and my life, as I was able to really catapult my blog to success and achieve a full-time income from it only six months after I enrolled. (And I’ve only been blogging about a year and a half now.) When I started, we were so broke, but I’ve been able to change our fortunes around completely! I’ve been reading all of your posts in this group and commenting when I can, and I am SO excited for you — you stand at the precipice of your own amazing blog adventure and you have the opportunity to really ROCK it in this group! The Build Your Blog Bootcamp didn’t exist for me last year (wish it had!), but I’m so glad you have it. I think it’ll really help you!”
And you know what? None of this was by accident.
Since 2014, Elite Blog Academy® has been field-tested by bloggers just like me. The program is designed to get results, and it does.
In fact, it even comes with a 100% money-back guarantee, which means you’ve literally got nothing to lose.
But don’t wait!
Enrollment for Elite Blog Academy® only opens ONCE a year, for five days only. If you want in, you’ll have to act fast!
This year, the doors officially open on March 5th, but EBA® founder Ruth Soukup is offering a free training series the week beforehand called Blogging Made Simple that I highly recommend!
You can get registered for this free training HERE.
As a heart-centered entrepreneur, whether you are launching a new business, or trying to make the quantum leap you know you are capable of, you have an incredibly powerful tool at your disposal that costs you nothing and is uniquely yours: your voice.
By using your experience, your expertise, and your voice to speak to groups, either large or small, you can build a solid foundation and kick-start your growth.
Let’s get rid of a few misconceptions first.
First, we aren’t talking about The State of the Union or a Commencement Address here. Speaking does not have to be done in a formal or lavish setting for it to be effective. In fact, as an entrepreneur, expert, or business owner, you use your speaking skills in multiple contexts every day.
The same speaking skills you use to convey your message to a small group gathered in your living room are the same ones you use in a conference room, creating a webinar, participating in a conference call, or up on stage in front of hundreds of attendees who have paid to hear your message.
Second, contrary to what your fears are telling you, you don’t have to be an extrovert or love getting up in front of a crowd to speak. There are a lot of tools you can use to make you feel more comfortable. You can effectively deliver your message in a video, a webinar, or over the phone. (Ladies, you don’t even have to do your hair for these ones!)
Remember, whenever you are talking about your business or your passion to a group that wants to hear what you have to say, you are SPEAKING.
You have something to say that no one else can
The combination of your experience, knowledge, and perspective is unique to you and the world is clamoring for people who can speak authentically to those experiences.
By speaking you make yourself more visible to the world in a way that is more personal, accessible, and impactful than any writing or social media following you can create.
When you are just starting out, you have the expertise to help your clients, but you lack the track record of successes and overjoyed customer testimonials that help convince people that you are the solution to their problems. When they see you speak they see you for who you are, an expert.
Speaking is one of the cost-effective ways you can add new business. You already have your ideas, experience, and voice. And for those of us who sometimes struggle with the technology side of thing (guilty!), speaking is perfect. You just need you, them, and a room.
One of the quickest and best ways to grow your business quickly is to speak to as many potential customers as possible. By speaking you can turn audience members into customers and into referrals for other speaking engagements where you can turn more audience members into more customers and more referrals. Oh, Imagine the growth!
The one thing you never have enough of as an entrepreneur is time. Speaking allows you to tell your story once and have it heard by as many people as can fit in the room. And if you’ve recorded your message, that same message can be seen and heard by the whole world.
But the best part of speaking is that you don’t have to go out looking for prospective customers because they are already there.
In that 30 minutes or 1 hour, you have spoken directly to a group of people who wanted to hear what you have to say and are now ready to act. What’s a better use of your time than that?
What separates a conversation about your passion into an opportunity to sell your services to your engaged and interested audience is your offer. Your presentation should be a gateway to your offer. When people hear your message and the passion you have for what you are offering right from your mouth, you can make your offer irresistible.
How can you ensure that you’ve put together a great speech that is going to not only get people in the door, but have them leaving excited by your message?
1. Create a Great Talk Title
Your ability to deliver a great speech that turns into a sale starts with a Great Talk Title. Let your audience know not only what the talk is about, but how it will benefit them. The magic doesn’t happen at the end, but at the beginning and your Talk title begins to plant the seeds for your eventual success.
2. Create a Speaker Summary Sheet
Your summary sheet is a short biography of you, a summary of your talk (250 words, max! Keep it short), and your picture. This can be sent to organizations you want to speak to. You should also include a speaker introduction that the host can read when they are introducing you to the room.
3. Sizzle Reel
Your sizzle reel is a short video introducing yourself to your audience. It’s your trailer, press kit, speaker one-sheet, and bio … all wrapped into one powerful video. This is not something you need right away but keep your eye out for opportunities to catch this footage when you can.
Speaking from your heart always feels amazing. Speaking from your heart and actually turning that into sales feels even more amazing.
4. And finally, follow my Five-Step Formula SPEAK
-> S – stands for Speak. You must learn to speak in a clear and concise way to convey the unique value that only you provide. For example, I help entrepreneurs sell without being salesy. Pretty clear, right?
-> P – stands for Position yourself as the expert. You know more about your subject matter than anyone in the room. Own that! You are the expert in your category.
-> E- stands for Expect Resistance from the outside as well as the inside. When you’re moving forward, you are going to experience resistance. And that’s a good thing! Resist the urge to stop or slow down. Lean into the resistance!
-> A – stands for Authority. No one grants you the authority to be who you are! No one knocked on my door and said, “Hey, Lisa, here’s the crown. You’re the Queen of Sales Conversion.” That is who I am. I crowned myself!
-> K – stands for Knowing. Your intuition is strong and accurate. You already know. Stop second guessing yourself. You know what to do at any given moment.
If you enjoyed this content, Lisa Sasevich is releasing a complimentary online training series chocked full of resources like this designed to support you in your business building journey. Check it out here.
Warning, I don’t want you to get caught up on creating tons of content before you launch a membership site.
You don’t need to make a year’s worth of content in advance before launching a site. You don’t need to make 6 months, 3 months or even really an entire month ahead of your subscribers before you launch. All you have to worry about is staying ahead of your very first subscriber. Think about that, if you have 6 months of content inside your membership site and no one joins, then what good is it, What is the difference between having a month of content and six months of content if no one is even inside to look at it. There is no difference. That’s why you should start off with just one week.
Can you make just one or two videos to keep people happy and give them something to watch or stay busy with after they join your site, If you can, then, that’s all you need to launch. And if no one buys, then the problem is not of the content, it’s with the promotion of that membership site. But if you get a handful of subscribers, now you know that you have to create another week of content.
And it is fun to stay about a week ahead of your earliest adaptor, because you can schedule yourself in advance, you can create two videos at a time and so on. But don’t use content as an excuse not to launch. It’s too tempting and you might not have any buyers. Worry about the buyers and then worry about getting far ahead in the scheduled content.
You want to have a membership site, but what should the price be, Should it be free, And how can you justify the price you charge,
These are all very good questions and the first thing I want to tell you is that a free membership site is something that should come later. For now, charge a fee for access of this site. Just to make it simple, for now charge a one-time fee, not a recurring fee, just charge a one-time fee, even if it’s $20, $50, whatever seems about right, charge now and worry about the free membership site later. The point of a free membership site is to get a lot of people in and to get a lot of participation, and I prefer to set-up the paid membership site first, so that when it’s time to make the free membership site I can push them all into buying the paid program. The free comes later, charge for now.
But what exactly should you charge, Does $50 sound right, or does $20 sound right,
The easy answer is to look at what your competitors charge. I will look at my top 5 competitors and average out that price they all charge and that will be around what I should ask for. Maybe you have some of thousand dollar people in there, some of hundred dollar people, and the average price point is $500, then look at how those competitors justify the price they should charge. And naturally the secret because whether you’re asking $10, $20, $50, if you can show a clear result, then you can justify that price. That’s why there were some weight loss products for hundreds or thousands of dollars because they explain to you, “if you pay this money, you can get these results.” That’s why real state courses start at $1000 on the low end, because, you take a training, you flip a house, you get thousands of dollars back.
Charge for your membership site, for now, make it a single-payment site, worry about the monthly site later, don’t make it free, but charge for your site. Look at what the competitors are charging and figure out what clear result you can promise or, at least explain so that any price you offer seems cheap.
Extremely common question I hear is when I make a membership site should I add a forum to get people posting there, to have a community, and to keep members paying and coming back all the time. And you should think for a long time before adding a forum. You should make sure your site is established first and has content of your own before you start asking for content from other people. The reason for this is because it’s too easy to have an empty forum.
If you set-up a forum or message board and no one is posting inside, then you have negative social proof. We’ve all seen on websites, on blogs especially, we can make posts, we can get people to visit, but it’s very hard to get people to participate especially that first time and leave a post or leave a comment. That means that if you have a forum, you can have a lot of lurkers reading posts but not a lot of people posting and everyone believes that the forum is empty.
And if you can get your membership site filled up enough, you have the worse case and the best case. The worse case is that, no one posts on your forum at all and you just have an empty message board. This really sucks because you end up having to put in a bunch of time making posts of your own, maybe using fake names just to get people to look at what you have but they still wont post. In other words, it’s a wasted area of your membership site. And the best case is that you have tons of activity on your forum which means you have to watch it everyday and moderate comments and delete troublemakers and basically make sure that everyone stays friendly towards one another.
I am not saying forums are all bad, I just highly recommend that you launch your membership site normally right now with posts and the ability to leave comments, and if the membership site becomes very popular, add a forum and you set as an excuse to launch again.