In Episode 005, Jack will discuss why it is a joke to ask the question – “What is my passion?” From Jack’s experience, passion is something we have from within and of course, there are a few ways for you to be consciously aware of what passion you might have from within. This episode will give you two tools that would potentially help you discover your passion consciously. In the future episodes, Jack will revisit the topic of passion and he will make a comparison with ‘purpose” after he has completed his further research.
In Episode 004, Jack will discuss why the word “TRY” and the phrase “Do Your Best” can be harmful to you when you embark on your entrepreneurship journey. How would your mind interpret these words and phrases? What should you say to yourself instead of these words and phrases? You are encouraged to listen to the entire episode as Jack will share with you from his experience the solution to this challenge.
In Episode 003, Jack will continue discussing how harmful it can be when aspiring business owners are afraid of taking action because of their fear of making mistakes and suggesting a 5-step process on how to deal with this issue and master the well-known concept of little voices he learned from his teacher and coach, Blair Singer, the Rich Dad Advisor for Robert Kiyosaki in sales and team development.
In Episode 002, Jack will share with you his experiences of making mistakes in the corporate world and how it could affect anyone aspiring to start a business in an unresourceful way. As Robert Kiyosaki suggested in his book Rich Dad Poor Dad, making mistakes in business is mission critical. Listen to this episode to find out why.
Welcome to Cracking the Entrepreneur Code Podcast Show.
Your host, Jack HM Wong, best-selling author of Cracking the Entrepreneur Code – 7 Tips to Start The Business You Always Wanted introduces himself and sets the context for all upcoming episodes.
The problem everyone on the internet has is that not enough people are looking at their web pages. If you can get even a few people to your website, get them on a list and send messages to them. Then you can get your visitors to return to your site over and over again. But this issue is how do you get them to your site that first time, You need to focus on traffic and get other websites on the internet to link over to you. But not all traffic sources are created equal. Let’s talk about the best and the worst places to get traffic.
The best places to get people to sign up to your list and to get to your opt-in page is from forums, articles and blog posts. This is good because we’re not asking for them to buy anything right away. They’re curious about you from your forums posts. Or they trust what you have to say from your articles and blog posts and they want to know more. So they came to your opt-in page from any of these places and see a certain offer and they’re not ready to buy yet but they want to be 100% sure that you know what you’re talking about and that you can help them with whatever their problem is. Maybe they want their car to drive faster, they want to write articles faster or wants to set up their website. They’ve come to your opt-in page. They’re not buying anything yet, they are signing up.
One thing I see happen that’s kind of silly is that some email marketers will send their existing subscribers to an opt-in page to get a gift. Which is silly because these people are already on their email list. Once someone is on your list, it’s your job to get them to buy, not to sign up for more free stuff. If someone is already on your list, I recommend that you link them directly to whatever new gift you have to offer or even better link them to something to buy and don’t try to get them to sign up for something else all over again.
And a questionable and not so great sources of traffic to get to your opt-in page are pay-per-click advertising and search engine optimization. Pay-per-click advertising is fast if you can get it right but it’s easy to waste a lot of money on it and many of the ad networks have rules against linking directly to opt-in pages. They want you to link to pages with lots of content on them and it’s kind of difficult to have a certain page rank highly for specific keywords if there’s nothing on it other than your opt-in form. Search engine optimization or SEO is slow traffic and with SEO, you are hoping and guessing that your page will rank highly in the search results. SEO is a good afterthought because you might get lucky and rank for certain terms. What I prefer to do is have my blog rank highly in the search engines and then link from my blog onto my opt-in pages.
The best place to get lots of people to sign up to your opt-in page is from forum, article or blog post. If someone is already on your list, don’t get them to sign up for something again and don’t count on paid pay-per-click advertising or free SEO traffic to get a lot of subscribers in a hurry. They’re good afterthoughts and there are good advanced methods, but you will get the most and the best traffic to try you out and join your free list from forums, articles and blog posts.
Maybe you have an autoresponder service and you have a simple web page already set up. Now, we want to make sure that the most number of people sign up to our list. How do we do that, We do two different things. We make sure that as many people as possible see the page and you make sure that those people who do see the page sign up. What you want to do is deliver a free gift, make that gift easy to download and get as many links to that web page as possible.
You can try offering all kinds of things in exchange for signing up to your list. It can be a multi-day e-course, updates to your blog, a newsletter, but nothing converts quite as well as a free gift. But this can be very simple. It can be a 5-page PDF report or a 5-minute video or a simple piece of software. Just have something that solves a very common and desperate and specific problem. So we’re going to say on the opt-in page what that free gift is and yes, actually deliver it on the other side after somebody types in their name and email address and joins your list.
The next thing you want to do is make sure that it is easy to download this gift. Someone enters their information, you send them to another page where it’s very clear in giant text exactly how to get access to this video or this download. If you can make an audio or video automatically play, that’s great. But it’s far to call off people to have a download page with tons of links to all kinds of different areas and it’s not clear where the original gift was. Make it easy to download, try it out, make sure the link is working properly, and even have a friend sign up to your list just to make sure that anyone signing up can easily get to this free gift. Because you want people to stay on your list once they’ve joined so build that relationship and give them the exact same thing they signed up for.
And finally, there’s no point in creating the best gift or the best opt-in page if no one sees it. So get lots of links back to that opt-in page. Post articles, make forum posts, get others to promote it. But make sure that as many as possible are visiting that opt-in page so they can see your free gift and sign up for your mailing list if they decide they want it.
When you have an opt-in page, you can get people to sign up to your email autoresponder which allows you to have a list of everyone who has signed up for getting information from you and you can send messages to those people. What’s really cool about this is you can set it all up on autopilot and we’re talking today about why you need one exactly.
First of all, when you have an opt-in page, this is a page where people can sign up to your email subscriber list either for a newsletter or for some kind of a free gift. They type in their name and their email address. They might have to confirm their address but once they are on your list, they can leave at anytime but while they choose to stay, you can send them any email message you want how often you want and it can be a free tip article or link to something else.
You can get a service like this at Aweber and when you set up this page a free gift pretty much beats anything. What you do is you have a report or a video for them. Have a page saying, “Here is the free gift. Sign up here.” And they sign up to get the free gift and in addition to that, they get emails from you maybe every week or a few times per month to build your relationship with them and eventually to get them to buy. You need this opt-in page because it’s the best way to build your business because the next time you have an offer or product or promotion, it’s going to be a lot easier for you to just send one message, get it out to 5000 subscribers than to go and get people individually to come to your site.
And that’s what an opt-in page is. A page where you’re offering some kind of a free gift, they sign up to your email list, they can leave it anytime, but they have chosen to receive messages from you and you can contact them anytime you want.
Depending on what type of web page you set up online, you can always improve it. If you have a page where people can buy from you, you can always figure out how to get more people to purchase your product. If it’s an opt-in page, you can always make steps to get more people to sign up for our email list. But if you make a simple change, how do you know if that change gets you more or less people to sign up, We do that with split testing. We look at the conversion rate, we run an A-B test and we use the built-in Aweber tracking to see how well our specific page converts.
Before we go any further, I want to explain what a conversion rate is. This is just the percentage of people that sign up for your email list. That means that if for every 100 people who come to your opt-in page, if 50 people sign up, that means you have a 50% converting squeeze page. It’s pretty simple. If only 1 out of every 10 people show up and sign up, you now have a 10% conversion rate. You don’t need any fancy tools for this, just use Aweber’s tracking. And this is built right into the opt-in form. You don’t have to guess. You can see exactly how many people come to your page versus how many of them sign up. If 15 people come to your web page and 5 of them sign up, then you have a 33% opt-in rate. Anything above 10% is good. Anything above 50% is great. Especially if this is a forced opt-in page where the offer is explained very clearly.
If you want to go one extra step, I use a tool called Google Website Optimizer which will allow me to split test two different web pages. I could have one page have a red headline and one web page have a blue headline and see which of these forms gets me more sign-ups. And if just changing the headline from red to blue gets me 5 more sign-ups for every 100 visitors, then that is a 5% more conversion rate and that is the version of the opt-in page that I should definitely keep.
I understand you might be shopping or comparing which web host to use. Whatever you decide on, make sure it is a cPanel web host. You might already have a web host, and are just not very familiar with what a cPanel interface actually is. That is what we will talk about today.
On most web hosts, whatever your .com name is – you can add a /cPanel to the end of the web address and end up on the back-end or control panel or management area of your site. This is a fairly easy to use page with lots of icons, and you can click on the thing you want to change and change it without having to log in or type in any scary commands.
With a cPanel back-end, you can add databases, or install a WordPress blog. On your web host, you will have files which are things like audios, or .pdf’s, or books, or web pages. But there are also databases, which is your content. If you set up a WordPress blog, it will run off of a database because the content of those pages change, don’t they, If you edit a blog post, your site looks different. If someone leaves a comment on your post, the page looks different. When you run anything like a blog or a forum, or any kind of page where it changes the look, depending on what people do. That will probably require a database.
Luckily, many pieces of software including WordPress, including Forum software, will show you what to click on in your cPanel back-end.
There are some easier things to do in a cPanel, for example you can add an email account. You can make it so someone can email you but the after is not a Yahoo, or a Hotmail, or a Gmail address. It is at your .com’s name address. You can even set it up to where it forwards your email going to your .com name right to your remotely hosted email account.
One of my favorite things to do with the cPanel web host is an area called awstats. You can view traffic statistics. You can actually see how many people actually came to your website. What pages they visited. How many people came this month, this week and where they came from. This means you can tell if people are linking to your site, if visitors type in a certain phrase and a search engine takes them to your site. It is a really easy way to see how people come to your site so you can repeat that process.
Make sure you are hosted with a cPanel web host because it has some great features like databases, email accounts and traffic statistics.