Archive Monthly Archives: November 2018

Episode 058 – How Does Jill Lublin Help Entrepreneurs Implement Low Cost Effective Publicity Techniques

In Episode 058, Jack has invited  Ms. Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals, to share her proven secrets to understanding what the media wants. In this interview, Jill provides you with short-term, doable tactics that boost visibility for you and your brand. 

Jill is the author of 4 bestselling books including Get Noticed...Get Referrals, Guerrilla Publicity, Networking Magic and her latest, The Profit of Kindness. She is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars as well as consults and speaks all over the world.

Why did Jill focus on helping entrepreneurs to gain more publicity?

"I have actually been working with people for 24 years and I just love it. And one of the things that, particularly for entrepreneurs that I decided was really important because a lot of them couldn't afford my publicity agency fees.  So I started teaching what I call Publicity Crash Course and I do them as live zoom events so I can work with people all over the world on zoom and as well as live events. I really get to serve people all over the world. I'm a very international spirit and, and for me that's important."

What is publicity and why is this important to entrepreneurs?

"You must get your message right and part of getting your message right, it's expanding who you are.  It's really all about your message and as a message provider in the marketplace, it's important that you take a step and create visibility without spending a fortune. So when I work with entrepreneurs, their issues is around getting a message right. We create the solution to the problem. I'd like to ask you "what is the problem today? and not "What do you do?" See, that's the distinction. It's about what's the problem out there because when your clients understand what the issue is and your prospects, then we can go somewhere.

Then the next step is that you provide solutions and you give real solutions to people, things that they can do simply, easily and quickly. So that publicity gets happening and and that's a great first start. That's really important for building a powerful publicity and is the thing I want people to understand about the power of publicity, how much it really helps people to focus on building credibility, building visibility, building exposure in the marketplace, building what I like to call the 'I've heard of him somewhere syndrome'. I'm building the trust and basically it creates prospects and connects you to clients in ways that are far more frankly accessible and easy without spending a fortune."

Gifts from Jill - Publicity Crash Course

"Enter the code Superduper" at http://www.publicitycrashcourse.com and you will get this course for USD497 instead of USD1,297.

You can work with Jill on her publicity course and it's on zoom so it doesn't matter where you live in the world. We are going to work on the templates that you will have forever in the course of Your Business for publicity and actually you're going to have Jill's brain on your actual documents that will prepare you for the media, including your message, your bio, and an announcement and we're going to do all of those.'

Jill's Most Favourite Quote
"It's not who you know, it's who knows you."

Want to know more about Samuel? 
Facebook: https://www.facebook.com/publicitycrashcourse/
Twitter: https://twitter.com/JillLublin
LinkedIN: https://www.linkedin.com/in/jilllublin/
Email: Jennifer@JillLublin.com
Website: http://publicitycrashcourse.com/freegift and http://jilllublin.com/

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Episode 057 – Effective Strategies for breaking Fear and Self-Doubt by Linda Binns

I was raised not to succeed but ...

"I always say I was raised not to succeed. I had really no encouragement growing up and I really grew up believing that I wasn't good enough and I really didn't have anything to offer the world.  But when I started to question that belief, I guess when I first started to work because my bosses would always comment on how good my work was. They would promote me. I would just receive a lot of great feedback. And initially there was a part of me that was afraid that any moment now they'd find out that wasn't true and I really didn't know what I was doing. But there was another small part of me that started to question the belief and to think maybe they're seeing something in me that I'm not seeing."

"I think that was my very first introduction to the thought that things could be different. I could be different and that perhaps this belief wasn't true. And that belief because it's a core belief and many people have. It has shown up many ways in my life. And I would say certainly when you start your own business, if you have a sense in any way that you're not good enough, that will come up and you will have to face it ... What I've learned is that if you can deal with it with these things as they come up, if you can deal with every incidence that showing you or reflecting to you that belief, then you work through it. And on the other side of that is all tremendous breakthroughs and that's, that leads to the success that you want"

Fear Entrepreneurs are facing - Success, Failure, Getting Thing Wrong

"So many entrepreneurs are afraid of the fear of success, but there's also fear of failure. So we have those two things going on. But another thing that I find is that there are so many ideas and so many possibilities that people are afraid of getting it wrong.  Fear of choosing the wrong.  And then that creates this analysis paralysis type thing. There were so many possibilities and you don't know what to do, so you you ended up not doing anything. So fear of getting things wrong. I think all missing out on something it. It's actually a big affair that one might think."

"What if" game ...

If just changing the thought is difficult, then one of the phrases I like to use, I call it the what if game, because we all very good at saying, what if I don't make it? What if I can't do it? What if they don't like me?

So I like to encourage people to to turn that around and say, well, okay, but what if I can do it? What would that be like? What if people do like me? What if I could be successful and just play with that I think can lead you to starting to feel differently, which can then lead to you being able to change your thinking.

If you're having difficulty believing that you can change the thoughts or even changing the sorts will do anything for you, then I would encourage you to start with what if, well, what if it did work, but what if it did? Yeah, it's a starting point."

Linda's Most Favourite Quote
​"If we all did the things we are capable of doing, we would literally astound ourselves." 
- Thomas Edison

Want to know more about Linda? 
Facebook: https://www.facebook.com/lindabinnsenergyexpert
Twitter: https://twitter.com/lindabinns
​LinkedIN: http://linkedin.com/in/lindabinns
Email: linda@lindabinns.com
Website: http://www.lindabinns.com/

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Episode 056 – How to Hire A-Team Player Using Proven Method by Mario Pecoraro

In Episode 056, Jack has invited Mr. Mario Pecoraro, the president and CEO of Alliance Worldwide Investigative Group, a company that provides pre- and post- employment background screenings and investigative surveillance services. He grew up working in his parents' investigation company and his passion led him to publish a book called, "The Claim Game: Twenty Best Practices when Managing and Investigating Workers' Comp Claims." 

He's been also featured in Bloomberg Businessweek and Your World with Neil Cavuto. Mario is a thought leader who conducts accredited webinars and speaking engagements around the country. He has received the coveted "40 under 40" nomination by the Albany Business Review where he was honored by his peers as an "outstanding business person" and his company has twice been named a "Best Places to Work."

In Episode 056, Jack has invited Mario Pecoraro, the author of "The Claim Game" to discuss why background investigations can eliminate risks associated with a bad hire.

Mario's Entrepreneurship Journey since 2005

"I realised that I couldn't work in the family business anymore. I was getting married that year and I decided I really needed to do something that was more focused on the corporate world, more focused on really something that could create a sustainable career path for me. And so I decided to start this business.  I never went to business school. I joke with folks today and I'm in my 13th year in business so I'm still going to business school my 13 years ... I had no entrepreneurial experience.  I was really pushed by some close friends to do that. And I said, well, how do you start a business? And I said, I've always worked in the industry, I never realised how to start a business. And they said, well, you know, you need to develop a business plan. And I said what's a business plan? And they said, well, it's a plan that articulates what you're going to do with your business. And I said, well, why do I need a plan? I already know what I want to do. I'm going to go out and investigate things for businesses ... And as I looked back, I think that was really the first step or path of entrepreneurship that really taught me a lot about having a direction and having a plan."

Meaning of Freeing Someone's Future and not firing

"As I freed up folks' future, I've learned that the reality is that you have to develop what your organization's core values are. And what we did is we sat down in a room with our senior managers and we identified all of the folks that we felt were a players in the organization, which at the time was about 85 to 90 percent and we said, what are the common threats that all these A-players, assuming we all believed they were a players, what common threads do they share?  And we identified in our organization what we deem to be our core values and our core values stand today as the foundation of the organization. So we identified four key things that stood out and all these a players in the organization - integrity, successful engagement, right attitude, passion for excellence."

Mario's Most Favourite Quote
"We all need to jump outside of our comfort zones."

Want to know more about Samuel? 
Facebook: https://www.facebook.com/Alliance-Worldwide-Investigative-Group-Inc-339133645709
Twitter: https://twitter.com/marioawig
LinkedIN: https://www.linkedin.com/in/mario-pecoraro-749980/
Email: mpecoraro@allianceinvestigative.com
Website: http://allianceinvestigative.com/

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Episode 055 – How Does Ron Carucci Define Successful Leaders In the World?

In Episode 055, Jack has invited Mr. Ron Carucci, the co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organisations, leaders, and industries. Ron is the best-selling author of 8 books, including the recent Amazon #1 Rising to Power. He is a regular contributor to HBR and Forbes and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Business Week, Smart Business, and thought leaders.

In this interview, I will ask Ron questions about leadership as my group has recently studied and discussed what it takes to be a successful leader. So, this topic has come timely.

How Does Ron Describe Leadership?

"There's so many definitions of leadership that are just uninspiring and sickening. But the reality is leadership is hard.  I think one definition of leadership that I love is that it's the ability to disappoint people at a rate they can absorb. You're having to say no. You're making hard choices. You're making trade offs that make some people frustrated. You're creating change. You're disrupting.  It doesn't mean you have to be a jerk about it. I mean you should be kind and gracious but the reality is if you're going to lead, you're going to suffer because it's a very difficult and painful calling and it's not for everybody."

Who are you?

"For entrepreneurs, the greatest difficulty in leadership is they don't have an identity. If I walk into a startup company or a small business and I ask them, tell me about your strategy.  I get the mission statement. I get the value statement. I get the financial statement. I get the last five customer orders. I get some sales goals. I got a bunch of things I don't get the answer to who are you?  Why would people choose you over the competitor? Why would people choose you over anybody else to do what you're doing? Why are you better than anybody else that warrants you the ability to compete in this space? Those are the questions that entrepreneurs fail to answer. They are often under the presumption that if I build it, they will come. If I create it, people will want it and they don't. They spend so much time working in their little business. They don't step out enough to work on their business and make it scalable.

4 Characteristics of Leadership 

1.  Context - Leaders could curiously ask questions about what was happening around them.

2.  Breadth - Leaders could stitch the scenes of a story together.  It means creating cohesion brining the pieces together and forming them into a whole.

3.  Choice - Leaders have the ability to make hard choices. 

4.  Connection - Leaders were the people everybody wanted to be around.

Ron's Most Favourite Quote
"If we want a world where those inclined to abuse their power do it less, it's important to find the courage to use our power to do good."

Want to know more about Ron? 
Twitter: https://twitter.com/roncarucci
LinkedIN: https://www.linkedin.com/in/navalent
Email: ron@navalent.com
Website: http://navalent.com
Free e-Book: http://www.navalent.com/transformation
Ron's TEDx talks: Talk 1 and Talk 2

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