Archive Monthly Archives: June 2018

Episode 035 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part II)

In Episode 035, Jack continues his interview with Kenneth Choo - the author of Mother Industrialist based in Singapore about how Kenneth he managed to get full sponsorship for producing and publishing his book and elaborated further the motto - Mindset First and Strategy Second. Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 035 is Part II of my interview with Kenneth.

What are the fundamentals of my sales training?

"Selling is a day-to-day life. Selling is natural to us. In fact, ever since you are born as a baby, you have already known how to sell. Why? Because all the babies need is to cry, right? So when they cry, they are selling something. They want to request something. And the parent would attend to them.  So basically it's in our natural self. And as we grew up, we went to school. We studied and we need to sell ourselves to the teachers as being a good boy and even for parents, we need to be good so that we will have a bigger Christmas present. These are all natural to us, but people do not classify this as selling but it's a form of us convincing someone to buy our idea, which is the mindset. Like when we grew up into teenage and we liked this lady and we wanted to chase her. What did we need to do?  We need to groom ourselves with good hairstyle and stuff like that. We need to wear nice. We need to talk nicely. And this is a form of marketing ourselves.  We are packaging ourselves and when we approach the lady, we need to ask for the number.  We need to ask for the name.  For all these, you are already taking the first step into selling, i.e. to build relationship."

How did I manage to get "mumpreneurs" as my sponsors

"I need to interview mumpreneurs. I need content for my book. So I have to find the core people and the core people are the people  I need to get their insight of how they perfectly balance their motherhood and business. After I have all the stories and the content, and they are willing to be featured in the book, the next step is to check whether they would be interested to move a bit further to even leverage on my platform because of the value that is being given other than their own stories. There are also other mumpreneurs stories that are going to inspire the readers. And the readers are the target audiences.  The angle I shared with them is that the market is very noisy because everybody is bombarding the parents with a lot of information. But I will be doing workshops and seminars.  I'll be tying up with the parenting clubs. But for you to go to the parenting club,  you may need to spend some money.  So, what if you spend this money with me as an authority in the market?  I'm able to hold workshops, seminars and my target audiences are basically your customers.  So after they read my book, they will know that this partner with Kenneth Choo, the author of Mother Industrialist.  So if Kenneth is working with this partner, he must have trusted this partner a lot."

Why did Kenneth talk to 100 people? 

"My publisher asked me to do up a list of 100 and look at positively 5 of them.  With these 5 people, it's enough to get the book fully funded. So everything can be planned but it's always the strategy behind the mindset.  I like to use analogy like relationship - if you want a girlfriend, would you just go for one? If you go out to 100 ladies, definitely there will be one out of 100 who would say "yes". But the one who says "yes" may not be your cup of tea but it's ok.  

I always like use this analogy to share with people about sales and the mindset and it is also okay when nobody buys your idea and your vision.Just move to the next one. We have 5 million people in Singapore.  Definitely there will be 1 who will buy your idea.  Anyway, you only need 5 who really believes in your vision out of the 5 million people. It's only a matter of where you want to reach out to them.  And that also pulled me back to why I said that your investors, sponsors, advertisers can come from anybody. It is all about how you craft your proposal because a book is just a vehicle. It is how you use it"


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

You can download the Show Notes here: 

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Episode 034 – How did Kenneth Choo Manage to Get Full Sponsorship For His Book “Mother Industrialist” (Part I)

In Episode 034 Jack has invited Kenneth Choo - the author of Mother Industrialist based in Singapore to share with our audiences how he managed to get full sponsorship for producing and publishing his book.  Having the background in sales and the right mindset, Kenneth's success story has inspired a lot of local authors who are in fear of getting their books out.  

This entire interview will consist of 3 episodes. Episode 034 is Part I of my interview with Kenneth.

Let curiosity kill the cat

"Before I move on to share the tips, maybe let me do a short introduction and Jack is spot on. That was the approach my publisher and I have wanted to have because for a man to write a book about mothers, people would be thinking why a man has decided to write a book about mothers?  That's like the curiosity that kills the cat.  People will be curious.  And recently I did a few talks and the attendees were curious because they saw the heading "Mother Industrialist" and they scrolled all the way down to the speaker's profile and they wonder why it is a man who is writing a book about mothers.  So that is the thing and when I do my talks, my opening will be "I guess all of you must be wondering why a man is writing a book about mothers and talking about mothers creating businesses and all that."

Why Did I Decide to Write The Book - Mother Industrialist?

"I guess the timing was right.  I was a new dad.  So most of my clients are mothers and some of them started their own businesses because they want to spend more time with their children. And I was so honoured because as a new dad I know nothing about it and I get a lot of parenting tips from my mumpreneurs.  Other than tips, because they do businesses. I have clients who sell diapers, milk powders, toys, and strollers. In fact, for me, I was really lucky that I have a lot of diapers samples. Basically, a lot of my baby products were either complimentary or at great discount. So I was really lucky as a new dad, being blessed by all my mumpreneurs with their products.  And at the same time, because for me as a new dad, I do not have someone or maybe my parents who would really share with about their parenting styles.  For us as Asians, our parents hardly shared how to be a parent, and they hardly guide us. They just go by the flow. So for us as new parents, especially in this era where information is all around, where's the best place for the information, and I was lucky I'm in the place where content is there because for a magazine to be out, you need to have credible sources. You need to have specialists and professionals come in to really interview that and put all the content in the magazine. It is unlike internet where anybody can write anything or share their opinion but it may or may not be true or verified. So I was very lucky that I was in that environment, but it's quite weird I would say because for men to really talk to a client, most of them are mothers. I've been talking about "Oh, do you know there's a pre and post-natal topic we are going to talk about and in fact, we are talking about hormonal changes, mothers' thought about breastfeeding, about this and that."  So for me to approach the mothers are quite weird, but because of all the content I have and they know that I'm coming from the magazine background, this is where I'm able to break the ice and because I'm also a new dad. So it made me very vulnerable to them because people love to share, like oh, they are like experts.  Like I'm a parent and I can share with a young parent about my parent style.  So people love that and I will say my relationship with the mumpreneurs group over the years and until now we are friends on Facebook. And thanks to Facebook we watch each other's children grow up over the years." 

How did you manage to get full sponsorship for your book?

The first thing is the mindset because most people have that misconception about sales. No 1 misconception about selling something - they feel that selling is like begging someone to give them something. But what if today I have this Ferrari, and I said this car was used to be $1 million but now with $10,000 you are able to get this at all the performance.  Would you want to get that?  A lot of people would be skeptical by saying "are you sure I am able to get this Ferrari for $10,000 when it costs $1 million?" People don't believe it. So this is skepticism.  Do you believe that even if I put the car in front of you and I say that the car key is for you and you just bring me $10,000 and this car will be yours. Yet, a lot of people are skeptical which is why majority of the people who invest in the program are not succeeding and there are also people like Jack who took the leap of faith to join the program.  Yes, there's a lot of challenges but the mindset is No.1  Regardless of what happened, he will make it.  He would get the book out. read no matter what because he believed in that. The Porsche is there.  The mindset is there.  I'm going to get this out because it's not about getting the book.  It is not about writing the book. It's about getting the book out so that I will be an author who has a message I want to share with other people.  So this is the mindset basically and also the question is "Do you have something that's so valuable to offer? Do you believe in yourself first?  The belief is important and the mindset is important.  When you first joined the program, it has already shown that you have the desire and you believe that you have something to offer.  But that belief is something you feel that you are not up to it because you don't believe in yourself.  A lot of them don't believe in themselves." 


Want to know more about Kenneth? 
Facebook: ​https://www.facebook.com/motherindustrialist
Twitter: https://twitter.com/mindustrialist
LinkedIn: https://www.linkedin.com/in/authorkennethchoo
Email: kccreativem@gmail.com
Website: http://motherindustrialistbook.com

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Last chance for this…


Today is the last day for this…

Are you prepared to invest 90 minutes today to learn the affiliate marketing secrets of the pros?

How about from a guy who has run affiliate programs for legends like Michael Hyatt, Jeff Goins, Ray Edwards, and the Original Shark, Kevin Harrington, as well programs for Adidas, Shutterfly, and more.

Matt McWilliams is ready to share his free training on affiliate marketing…and you do not want to miss this!

In this free training, Matt will show you how he makes more thousands of dollars every week promoting other people’s products. And how YOU can, too!

Register here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

He’ll bust three monetization myths that hold most people back and share three critical secrets with you:

1. The TRUTH about affiliate marketing – and why there has never been a better time to start than right NOW!
2. How to monetize your online business from DAY ONE – Even if you just started and have a small list (or NO list at all).
3. How to earn hundreds or even thousands of dollars in affiliate commissions with almost no extra effort.

Matt will also spend a lot of time taking YOUR questions, so make sure to register before it fills up.

All the best,

Jack Wong

P.S. The things Matt is going to share in this training have helped countless bloggers, podcasters, and other online business owners earn more money than they thought possible online…and it can do the same for you. Don’t miss it!

Register here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

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Episode 033 – How does one turn from Sadness to Inner Peace Using Paul Levin’s Proven Process?

In Episode 033, Jack has invited Paul Levin who is an author, speaker, blogger and mentor, and over the last few years, he has taught and enlightened his students with his proven process to help them improve their lives, including being healthy, and pain-free, communicating such that all relationships are perfect, and living from happiness and joy every moment in our life.  Paul will show us how one can turn from sadness to happiness and from happiness to inner peace in a speedily moment using the fear of selling as an example.

Why are some people happy and others not?

"In order to understand where this begins and why it begins and how it takes is actually something that is not that important because it doesn't matter how it began.  It's just what are we going to do right now."

Whose experience is more important?

'I do it through a coaching program and when I work with someone in the coaching program, it begins with core concepts. There's certain bits of knowledge and experience, so actually let me back up and just talk about that. There's knowledge on one hand, experiences in life on the other hand. I could teach and talk till I'm blue in the face and it will amount to a hill of beans because knowledge is irrelevant.  Knowledge does not change a person's life, one tiny bit. What knowledge does is it opens up the possibility that whatever it is you didn't learn might exist. Now you then experience it and it becomes real for you. So when I teach, I teach a concept and I give exercises to have the person experience the concept and there's half a dozen core principles, core concepts that we have to cover and have you experienced."

Selling is not scary

"Somebody comes back and the first thing they asked me is it any good now what happened to a bit of workshop I already take?  And it happened to be a workshop that it changed my life. So I said yes, it's very good.  It changed my life. I was able to share with them what that workshop had done for me and they handed me their credit card and said we'll sign me up and knowing how good the workshop is and knowing that I really didn't sell anything, they just handed me their credit card. And when they walked away, I was elated. I sold something - big ticket item. OMG, how did I do that? I didn't sell it. All I did was share with them my experience!" 

Making offer on stage after learning from Train the Trainer by T Harv Eker 

"One of the things that [TTT] teach is called the offer. So they're going to teach you how to make an offer.  I can't say enough, I mean this thing you could be totally an app and you just follow the script and you'll close about 30 percent of the room with whatever you're offering. So long as there is enough value there. So the thing is if you're following the teaching of this program, having learned how they do the offer, for me what it did is it changed everything about when they do an offer to me. So this part of it, I don't like being sold. I used to run out of the room and they start the offer. Now i understand the technique and the steps, for me it's as trivial as saying somebody saying, do you like another cookie? And you say, "No, thank you."  So I don't want what they're offering from the stage, at this point no reaction comes up for me. There's no emotional response. I just say "No, thank you." I'm not interested. And it's that easy. Your prospects may say that to you and that's cool and that's fine. They weren't the one who need what you want. Move on. Next."

Free report fro Paul's Website
"For everybody in the audiences, if you go to this website, there are two free reports in the upper right corner and please just click on the button, fill out the form, get the free reports, they'll change your life.  Also at the bottom of that page, there is a link to go off to my Facebook page where I have a video blog like just tonight posted episode 41, which is called win win, win.  And I'm not going to tell the story here. You've got to go listen to it of course, but it's the story of something that happened to me over the last three days that is just amazing. So it became a win win, win and win"

Paul's No.1 Quote to Share With Us
"When you change the way you look at things, the things you look at change." ~ Wayne Dyer

Want to know more about Tom and its Leadsology? 
Facebook: https://facebook.com/IDeserveAPerfectLife.com
LinkedIn: https://www.linkedin.com/in/paul-levin-8540862
Email: paul@IDeserveAPerfectLife.com
Website: https://paullevintrainer.com

You can download the Show Notes here: 

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If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.

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  1. Launch Apple's Podcasts app.
  2. Tap the Search tab.
  3. Enter "Cracking the Entrepreneur Code".
  4. Tap the blue Search key at the bottom right.
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  6. Tap Write a Review at the bottom.

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Select Content Template
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Discover how to monetise, without creating a product

Do you want to see your business grow beyond your wildest dreams?

Are you tired of putting in all the hard work, but only seeing mediocre results?

Do you want to learn how to go full-time, make your first $1000 online, or just have a little extra side income…all WITHOUT creating a product?

If so, then this might be the best email you get all year.

No joke.

The single best way to monetize your online business early on is with affiliate marketing.

And I know just the guy to help you learn how to do it the right way.

His name is Matt McWilliams and he’s worked with some of the top businesses and entrepreneurs in the world.

Folks like Michael Hyatt, Adidas, Jeff Goins, Shutterfly, Claire Diaz-Ortiz, Lewis Howes, Shark Tank’s Kevin Harrington and more.

And he’s also worked with thousands of affiliates, helping them to leverage the power of affiliate marketing.

We’re talking folks just like you.

He’s helped them make their first commissions. He’s helped them make six-figures. He’s helped them leave the grind of a full-time job and monetize their passion.

Here’s the good news: Matt wants to share his best-kept secrets with you.

So you’re invited to join Matt, a world-renowned affiliate marketing trainer, for a FREE training this week.

He has multiple webinars for your convenience.

Check out the times here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

In this powerful webinar, he’ll bust three monetization myths that hold most people back and share three critical secrets with you:

1. The TRUTH about affiliate marketing – and where they have never been a better time to start than right NOW!
2. How to monetize your online business from DAY ONE – Even if you just started and have a small list (or NO list at all).
3. How to earn hundreds or even thousands of dollars in affiliate commissions with almost no extra effort.

…and a WHOLE lot more!

Register here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

Plus, when you register, you’ll get Matt’s brand-new report on how he made $10,000 in passive income in just one month…just for signing up!

Matt will also spend a lot of time taking YOUR questions, so make sure to register before all the times fill up.

Register here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

All the best,

Jack Wong

P.S. Maybe you’ve tried affiliate marketing in the past and it hasn’t worked for you. Don’t worry! Matt has worked with thousands of people just like you and the tips he shares in this training will work for literally anyone.

Register here:

https://npnp.mattmcwilliams.com/masterclass?affiliate_id=1062714

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How Many Subscribers Do You Need To Succeed?

If you look at the online marketing space, you’ll see a TON of emphasis is put on getting a bigger email list and increasing your social media reach.

Now, don’t get me wrong, it’s true that having 100,000 people on your email list is better than having 10,000…and having 10,000 is better than having 1,000.

But, what ISN’T true is that you HAVE to have 100,000, 1,000 or even 100 people on your email list before you can start making money.

It’s just not true, no matter how many online marketing gurus say it!

And that is exactly what my friend, Matt McWilliams, addresses in the second video of his brand new affiliate marketing workshop.

https://npnp.mattmcwilliams.com/itspossible?affiliate_id=1062714

He shares example after example of people who “punched above their weight” and succeeded in affiliate marketing.

People like Matthew Loomis, who was the #2 affiliate in a recent promotion…despite having the smallest email list of ANYONE in the top ten.

Or Mike Kim, who WON a recent affiliate launch even though his email list was 150 times smaller than the second-place affiliate.

Not only does he share those examples, he breaks down exactly how they did it.

Then he shows you how you can replicate their tactics to achieve success in affiliate marketing regardless of your email list size.

If you’ve ever had the thought that you can’t succeed because your email list isn’t big enough, GO WATCH THIS VIDEO!

You have all the following you need to succeed right now.

Watch now:

https://npnp.mattmcwilliams.com/itspossible?affiliate_id=1062714

All the best,

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Celebration Sunday – You Don’t Have to Wait!

One of the most widespread myths about online business is that you need a big following to be successful.

It seems every day there is a new “guru” telling you that you need to build your email list and increase your social media reach.

And until you do, you just need to give away content for free.

Through ignorance (or self-motivated desires) they tell you that you can’t possibly monetize your business until you have (insert random number here) people on your email list.

NOTHING could be further from the truth.

You CAN monetize your business even if you don’t have a huge email list or massive twitter following.

That’s why I want to share this guide with you from my friend, Matt McWilliams.

It’s called “How To Win At Affiliate Marketing With Little or No Following.”

https://npnp.mattmcwilliams.com/win?affiliate_id= 1062714

Inside, Matt shares two proven strategies you can use TODAY to start earning affiliate income with your online business…even if you don’t have a single person on your email list!

This is pure gold!

Don’t miss out on this!

Get it now:

https://npnp.mattmcwilliams.com/win?affiliate_id= 1062714

All the best,

Jack Wong

P.S. Not only does Matt share the two proven strategies, but he gives you step-by-step instructions on how to implement them!

P.P.S. These strategies work with ANY list size…so even if you already have an email list, pay close attention to these monetization strategies.

Get this guide now:

https://npnp.mattmcwilliams.com/win?affiliate_id= 1062714

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