Archive Monthly Archives: April 2018

Episode 026 – How To Overcome Fear of Multiple Failures in Your Business

Imagine you have experienced multiple failures in your business and yet you are still in this entrepreneurship journey because you have a strong mission and a strong vision.  

In Episode 026, Jack has invited Ira Pastor, the CEO of Bioquark Inc. and he would be sharing with you how he started his entrepreneurship journey from a young age, and chose to leave the comfort of a multi-billion dollar industry and started Bioquark just because he loves "risks".  He will also share two personal stories about how to overcome the fear of multiple failures in his career because of his right mindset supported by his mission and vision. 

Why did Ira join the Biopharma industry?

"I saw [my parents] taken from me by cancer and lung disease and heart disease and things of this nature and growing up in an industry that is supposed to take care of sickness. I was very dismayed by the fact that the pharmaceutical industry was incapable of curing them at the end of the day and helping them and keeping them away from the grasp of death. I'm not only sort of the desire to do something different, but at the same time something real in my face. And I believe that the balance a bit between the amount of risk or willing to accept and move forward with."

Consider the external environment in your industry

'Even if you are successful in developing that new miracle cure for cancer or heart disease, you still have a whole area of so called regulatory risk. That regulatory agency may just send you back for a couple years to do XYZ and hence you need another hundred million dollars to do so forth and so on.  And I've been in that position before. And you can't say no."

Accepting that failure can come anytime

I went through M&A events in the past and even I've experienced the eleventh hour negotiations, everything's ready to sign, but then for some reason you're agreeing to a $20m buyout, but all of a sudden somebody thinks in the very last hour that your company is only worth $16m. Why does that happen? I laugh at it in the sense that I guess it's all part of the power game that a larger organization likes to play. And you know you can't walk away from the table at the eleventh hour and you have to smile."

Passion can be found by connecting your dots in the past

"My passion when I was five was comic books and superheroes wanting to see the future develop science fiction. Though I think of those things as childish,  I still sit with my children and I watched the future unfold in fiction and I read comic books with them and I take them to the movies. Why? Because whether it's today or whether it was 40 years ago when I was a toddler, I loved how the future and not just the current future but in the distant future could be created with a little science, technology and innovative foot. So maybe today you're worried about paying the bills and you have this problem here and you're taking care of her mother and you don't.  Maybe you're clouded by your thinking. But underneath that, cloud is still your history. It is still that everything you grew, desiring what made you happy when you were younger. And I think if you dig into that, I think you can become aware and reawaken some of that potential and you might find, hey, that you loved cooking when you were younger or you loved, you know, construction and here you are sitting in that finance office in wherever making a lot of money, but it's not what you really, really wanted. And so I say, go to the past, look to the past and remember who you were, who you are still inside, and try to dig up those nuggets of possibility."


Want to know more about Ira Pastor and Bioquark Inc.? 
Facebook: https://www.facebook.com/ira.pastor.7
Twitter: https://twitter.com/irat1onal
LinkedIn: ​https://www.linkedin.com/in/iraspastor
Email: ​pastor@bioquark.com
Website: ​http://www.bioquark.com/

You can download the Show Notes here: 

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Celebration Sunday – Trust or Not Trust Other People

This week, I would like to talk about two incidents and share with you the lesson on “trust” in business.

First Incident:  Your Instagram Strategy Is Not Working.  Let Me Tell You How to Fix It!

First, there is a female coach who approached me on my Facebook Private Message and her pain is that her offer for her service is low and she wondered how she could raise her value and price.   When I asked what services she offered.  She said she helped her clients to generate leads on average 200 per day.  That sounds impressive to me but I asked her how she got her clients.  She said the moment she connected with someone on her Instagram, she would immediately send a “DM”

“ … Your follower growth rate could be a lot better.  I just went to your page and noticed that you are using methods that do not work. The methods I use, get me 200 followers a day.  I will help you, by listing out the wrong method you use …”

Second Incident:  I Help Consultants To Generate Leads By Designing a Launching Website But I Need Referral From Other People

Second, there is a gentleman who approached me on my Facebook Private Message after I added him a few days ago.  The first thing that caught my attention is that we do not have any mutual friends.  However, after doing my due diligence, I think this is not a scam and thus, I accepted his friend request.  Then today, I got a PM from him and in essence, he asked if I could help him by referring someone who is coaches and consultants so that he can help in designing their launching website to get leads and clients.  So, I asked him how he got his leads right now and whether he got any results.  His only response he is currently getting leads by asking for referrals and he offered to check my website and identify any problems with it so that he can give me some free tips on to fix it.  Take note that he did not answer my second question regarding what results he got from his clients so far.

Why am I sharing these two incidents with you?

So, why am I sharing these two incidents?  Well, these two incidents have one common thing, i.e. lack of trust.  Both consultants are literally saying that they are experts so that what you have been doing is wrong and not effective.

In the world of B.A.N.K., probably these two consultants are “Action” and not “Blueprint”.  That’s quite obvious to me from my experience using B.A.N.K. for over 6 years.  For the first consultant, she was very direct and upfront by telling her new followers they were wrong.  However, what she did not do is to warm the followers who are considered cold traffic and she did not add any value first but went ahead to tell them they were wrong.  It is perhaps why she’s struggling with her service offered right now.

In the second case, the consultant did not show me any results.  For customers who are primarily Blueprint, they need to see results as social proof.  So by avoiding the question concerning results, this consultant would not be able to close any customers who are primarily Blueprint.

Imagine these consultants know BANKCODE …

It’s amazing and yet disappointing to see that there are still consultants out there who are struggling but if they take time to learn how to prospect properly, I bet they would be more successful right now.  Anyway, I thought that building trust first is important.  Of course, in B.A.N.K., we say there are four ways of building trust:

Blueprint ->  Building trust with social proof

Action -> Building trust with the person offering the service

Nurturing -> Building trust by working together

Knowledge -> Building trust by demonstrating that the person offering the service is the only logical choice
So, how do you build your trust with your prospect?  Are you struggling with prospecting different types of people?

My Gift To You

My gift to you is to take this B.A.N.K. assessment first -> http://mybankcode.com/jackwong and understand why it’s been easy and sometimes no-brainer for you to close the deal with a particular group of prospects and at the same time, it’s been difficult to close the deal with other groups of prospects.

Have a great weekend everyone!

PS : Click here to access my 5 Superstar Sales Secrets
https://getyoumoreclients.com

PPS: Click here to access my 5 Business Prosperity Secrets
https://getbusinessbreakthrough.com/

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Search Engine Optimization (SEO) Or Pay Per Click (PPC) Explained

You want to get as many people as possible from other parts of the Internet back to your site. And, you may of heard terms such as SEO and PPC used to get traffic to your site right away. What are they,

SEO which stands for search engine optimization is basically free traffic from the search engines. What happens is sites such as Google and Bing. Look at your site and index it, that if you have a blog post about sail boats and someone searches the term “sailboats” in a search engine. Your site might appear in that listing. This costs nothing but it’s mostly based on chance. If you get lucky, you could rank highly for a particular search term but next week or next month you could be moved around in the search results. One week you might be #5 in the ranking, #1 in the search result and next week #50. I look at free SEO search engine traffic as extra traffic as a bonus on top of what I’m doing to get people back to my site.

Then on the other extreme, there is PPC or pay per click traffic. This is where you set up an account with an ad network, you make an ad, you figure out what site to promote, and you decide what keywords you want to bid on and what price you’ll pay per click for each of those keywords. But it’s very hard to keep consistent because you can spend several hours every day getting an ad right, getting an campaign to send you constant clicks but someone else comes in, does the same thing and bumps you out of your place.

There’s also lots of strange rules and you have to get your cost per click, your bid, your keywords, and your ad right in order to get decent traffic. There are a lot of factors involved and on top of that, you need to worry about the conversion rate on your landing page to make sure that for every dollar that you spend on pay per click, you get a dollar and ten cents back out of it. It’s very difficult and very hard to set up and keep consistent.

What do you do instead if SEO is extra traffic and PPC is too hard, What you do is get traffic in the usual ways forums, articles, and affiliates. Make as much traffic as possible. Go to a forced opt-in page that you can get people on your mailing list and after they sign up for something such as a free gift. You after send them to a sales letter but because they’re on your list, you keep sending out autoresponder emails. If even they didn’t buy yet, you can still build the relationship and keep making connections, and keep finding more people to promote you over time.

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Episode 025 – How To Convey Your Marketing Message to the Right Audience By Learning from Hip Hop Harry Show

In Episode 025, Jack has invited Claude Brooks, who was formerly a Hollywood actor starring in movies with Michael Jackson and Eddie Murphy, and has produced over 300 TV shows and is the creator the famous Hip Hop Harry Show. Claude is going to share with us his entrepreneurship journey from being an actor to the creator of successful kids' shows including Hip Hop Harry.  

Claude explains how he uses Hip Hop Harry as the medium to convey a powerful message to the kids and their parents, to help build strong core values and foundations for the kids.

Starting off as an actor

"[Claude] started off as a, as a child actor and I did a lot of TV shows. I go all the way back to the Cosby show. And then eventually that led me to a starring in my own shows, like "True Colors" and "Hitz" and when I was in my late twenties, I wanted to start producing and since I was having a lot of success as an actor already, it was easier to make the transition into producing and that's when we started C to the B productions and we do a lot of popular culture shows, you know, shows that deal with pop culture like second time around and "Dance 360"" and one of the shows that is Hip Hop Harry, which is a children's show,

No Excuse Not To Know Anything

"There's no excuse anymore for people to say "I just don't know or understand" when you can just go and Google whatever you want to find out that.  So there's no longer that excuse of like, "I just don't know. And there's nobody to talk to."  There is. It's called your COMPUTER".

Successful People Are Willing To Help Others

"Folks who are successful people want to help people. Generally, all successful people I've met, somebody helped them get to where they are. I've never had anybody who was like, I did this all on my own. I figured it all out and nobody helped me or nothing. Somebody generally helped them at some point in their life and they would recognise it and a lot of people help me along the way. So I try to do the same thing back getting some type of mentorship."

What's Hip Hop Harry's Message to the Kids?

"So we were teaching kids not to be bullies in the show and how to care about other people's feelings and you know why washing your hands is good or listening to your parents. So there's a lot of social emotional messages that, you know, that come out of our shows and one of the big themes that's happening right now in the States is bullying. It is a big deal right now.  You know, especially with the Internet and with social media platforms, kids are doing a lot of bullying.  So that message is also, you know, part of the, part of this show inclusion as part of the show because forming clicks is one of the things that people do in school, right"

Claude's Most Favourite Quote
"It's important to get to your destination and reach back to help others get to their destination."

Want to know more about Claude and Hip Hop Harry Show? 
Facebook: https://www.facebook.com/hiphopharryfanclub
Twitter: https://twitter.com/hiphopharry
Instagram: https://www.instagram.com/hiphopharrytv/
YouTube Channel: Hip Hop Harry
Website: http://www.hiphopharry.com

You can download the Show Notes here: 

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Where You Can Buy Traffic

It is possible to pay for people to come to your site, whether that site is an opt-in page or a sales letter. But you can recycle some of the profit you make from your membership sites or importing videos and put that back into getting more and more people to your site. But I don’t recommend you use pay per click and there in fact more creative ways to get people to your site then the commonly thought of methods of pay per click and renting your list.

Number one, buy a signature link. A really great way to get a link back to your site is from forum posting. If you have 3,000 posts on a message board, that means you can have 3,000 links coming back to your site. But the problem is it takes weeks, months, or years to build up that much content on a message board. And, if you can find a message board that’s related to your niche, allow signature links and there is someone there who has tons of posts but is not using a signature link. You can pay them a monthly fee to have a link under their name. Try offering $20 dollars or $3 dollars and see what their counter offer is. Go to someone’s blog.

Number two, blog link. It also can’t hurt to sign someone up as your affiliate, give them a link or graphic and see if they go place it on their blog. If they say no, you can still pay them a monthly fee and have that link back to your website.

Number three, placement ad. Many ad networks including blog networks, Google Adwords or Chitika will allow you to target your campaign to one particular website. That means you can run ads but only on one single blog if that person is showing Adsense or Chitika ads. That way they have to show your ad on every page of their site because you’re paying for those particular ads.

Number four, buy solo mailing from a list owner. A really old school way of getting traffic that works or doesn’t work depending on who promotes is a solo ad. Here’s what you do, you pay the owner of a list, something such as $100 dollars to copy and paste an email from you. And, that email will promote one of your offers. The person sends it to the entire list and hopefully you track it to see how well it converts. The problem with this is that you need to run a solo ad on a mailing list with a decent size that has a good relationship built up, that isn’t sending tons of solo ads to begin with.

That means that you need to neogiate with the list owner who might necessarily not always run these solo ads, and figure out if some price will work or if they’ll instead promote as an affiliate. But don’t buy pay per click ads because you end up wasting a lot of money and they have strange rules. Don’t rent a list because this will get you reported for spam and most of the leads are not very good. Don’t buy Tweets because that’s a waste of money and don’t link exchange with anyone else because that’s a practice of sending junk traffic all around the Internet. Instead of using those methods, be more creative and buy signature ads on message boards or text ads, on blogs and consider buying a mailing from a list owner.

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What Does It Mean To Have A High Traffic Site,

You have a website or you’re thinking about creating one and you hear it’s a good thing to have a high traffic site. What does that mean, Traffic means that you have a lot of eyeballs or people coming to your site. If you have ten visitors on your site, those are 10 individual people around the world who have come to your website and are viewing your opt-in page, your sales letter, your forum, your website.

People might call these terms visitors or clicks, or hits but it means the number of people coming to your site. And, you might only get 10 clicks or 10 visitors a day which is fine as long as you are sending people to the right place. It’s okay to have ten visitors a day if your sales letter converts to 10% because that means you get one sale a day from that webpage.

It’s okay to have ten visitors a day if your opt-in page converts at 50% because that means you’re adding five email subscribers to your list every single day from that one particular webpage. And, you need lots of traffic, lots of those visitors because that means you get more email opt-ins to your list. Which means more sales once you promote offers to that link, and that means you can keep sending more and more traffic. Your list gets bigger and bigger and your traffic gets bigger and bigger because you’re saving that in your email list.

And, it’s easy to tell if you’re doing the right thing if you launch a new offer and you have a big list, you can quickly see how well it converts and what needs changing. If you have a split test going, the split test will complete sooner and you can tell if changing the headline or changing the offer made a difference. But no matter how much traffic you have, whether it’s none or small amount or decent amount, you always need consistent traffic. Otherwise your money is basically going to dry up. Your list will stop building, people will stop clicking, and people will stop buying.

You always need to be thinking about how can I get more sales today and how can I get more people on my email list today. That might mean send out another message to your autoresponder, write a new article, make a new forum post, make a new guest blog post, get someone else to promote you whatever it is you need to have traffic coming to your site whether you call them clicks, hits or visitors.

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Episode 024 – How to Generate More Leads In Your Business In Leadsology® Way

Do you experience challenges in generating leads in your business?  

In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And he is also going to pull back the curtain on some traditional marketing methods to avoid and some more effective alternatives for lead generation.

Marketing the Invisible:

"I figured out that there was a massive gap between the marketing that works if you have a physical product and the marketing that works if you have a service or advice."

No outbound stuff because it is all inbound

'"We don't do any outbound marketing. It's all inbound. There's no cold calling, no sending out 10,000 little box flyers with direct mail is. There's no business networking meetings. There was none of that outbound stuff. It's all inbound."

Email list is your most valuable asset

"It's your most valued asset. And we look at wealthy people, Bill Gates, Warren Buffett, weaver, or shoe brands. So they always have. They all have assets and in business it's exactly the same. The wealthiest business people have assets, so one of the assets is our list or email list, so every single week they do something to build the list that gets more subscribers."

Titanium Triangle explained

"So every single week those three things happen, the list of the building, the brand and the brain until they buy is being developed. And there was a call to action, which for most of my clients, means click here to book a time to talk with me about becoming a client."


Want to know more about Tom and its Leadsology? 
Facebook: https://www.facebook.com/8020Center
Twitter: https://twitter.com/tompoland
LinkedIn: https://www.linkedin.com/in/tompoland
Email: tom@leadsology.guru
Website: https://www.leadsology.guru
Take part in Tom's 5 Hour Challenge here -> http://www.fivehourchallenge.com

You can download the Show Notes here: 

Did you like what you heard?

If you liked this podcast, please leave a review on iTunes!  Click here to discover the iTunes page.

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Should You Concentrate On Social Media To Bring In Visitors Or Use Traditional Methods For Internet Traffic,

It seems as if every few months there is some new social network coming out of nowhere and a lot of people spend tons of time on sites such as Facebook and Twitter. Not just building the site and participating with the community but trying to get some of that community back to their site. But do sites such as Twitter and Facebook bring in as many visitors as locations such as forums or blogs, or other people’s mailing lists, And, is it worth the time putting into it, And, my answer to that is you need to measure your results.

For awile, I used to spend lots and lots of time on Twitter and less time promoting on forums, and I noticed that I only had about 5% of my visitor traffic on my blog, on my opt-in pages, and on my sales letter come from Twitter. That means that I only should of been spending 5% of my time marketing on Twitter. Your results might vary but you really need to make sure that you see where your visitors come from, and if only a certain percentage comes from a certain site you should only spend that percentage of your day marketing to that site.

The other thing to keep in mind is that social media is very different than marketing on other sites. In that, you have to build up more of a relationship. If you see someone in a blog comment or in a forum, you might never talk to them again. But sites such as Twitter and Facebook, you always see their status updates or they post on your wall, or you post on theirs. There is a fair amount of a relationship building which might make it a little more difficult to track. But you can’t go into a social networking site and think that you can spam a bunch of links and get traffic back. It is a lot more slow going and a lot more difficult to see results right away.

But it is a small boost and if your other methods of traffic such as articles, forums, affiliates and so on aren’t bringing you in consistent results and they’re on autopilot, try spending some of your time on these additional traffic boosts such as social media.

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How to Avoid Shiny Object Syndrome (“SOS”) That Can Hurt Your Business?

Here is a true story that may hurt you in your business.

When I started my own business in 2011 after making the decision to leave the corporate world, I asked myself what I should do in my business.  Somehow, I leveraged on my consulting skills in business and tax which I learned during my 17-year corporate world under-fire training and started my first business as a business and tax consulting.  Today, I am proud of having such skills regardless of what lines of business I am in.  My fundamentals are there and my foundations have been built a while ago.

How about others who don’t see themselves or realize that they have such skills.  Many of my friends who became the entrepreneurs for the wrong reasons.  They just want to leave their jobs because they are tired of it.  They might have been sold the dream of becoming their own bosses and having the ability to travel around the world.  Some of them might want to devote more time to their loved ones in the family.  I heard that and I can relate to it absolutely.

But … here is the deal?  The deal is that when one does not see him have such skills. And what’s worse is that he is looking into the vehicle in which a business can be built.  So, over the years, I have heard people jump to internet marketing and when it did not work out, they went to stock trading.  When it also did not work out, they notice that some other people have been successful in investing real estates and they decided to jump to real estate investing.  Inevitably, they landed themselves in a loop, which is called the Shiny Object Syndrome (“SOS”).

If you are a victim who is suffering from SOS, it’s not the end of the world.  Why you do need to know is you have to fall back on your fundamentals.  My Sifu, Dan Lok, has summed up well in his video training titled ‘The Wealth Triangle” and I would recommend that you watch this video a few times and take good notes:

Ask yourself what you high-income skill you already have and how you can improve such skills.

Ask yourself what high-income skill you have to have when you don’t see you have one right now.

In either case, ask yourself what actionable steps you must take to help you build a high-income skill.

Have a great Sunday and thanks for reading!

P.S.:

Interested in getting more clients?  Click HERE to access to Jack’s 5 Superstar Sales Secrets

Interested in taking your business to the next level?  Click HERE to access to Jack’s 5 Business Prosperity Secrets

 

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