Many people put a lot of effort into having an opt-in page, making a list and getting traffic to that list so that you can gather new volunteer email subscribers who will then read your messages and click on whatever links you send in those messages. Obviously, you want to have fans and you want to have people on your list who will go to your latest blog post, your latest affiliate link, your latest forum post or you later sales letter but how often should you mail, How often is too much, Is it possible to not mail often enough,
You should email your list at least once a week if not every day. I know that asking you out of the gate to email your subscribers every single day is a lot to ask which is why once a week is a good place to start until you get used to sending short and to the point messages and you make it a daily habit or routine to contact these subscribers. It’s okay to email your subscribers every single day because you’re giving them good information which leads me to the next common issue of “Should I send content emails or should I send pitch emails, Should I share lots of free tips or should I give them links on what to buy,”
The answer is both, you just emails that are a blend of content and pitch. You share with them a tip and then you explain how they can use that tip by buying this course. You solve one of their problems and say, “Now that this problem has been solved, the next step is to click on this link and buy this thing.” Your email is not 100% content but they are also not 100% pitch. Note that I said, not 100% content. That means that every one of your emails should lead to something.
You should have a call to action underneath this short message you’re sending. A call to action is just “Here is what to do after you read the email.” That might be, “Be on the lookout for my email tomorrow.” It might be, “Click on this link and read and comment on my blog post.” It might be, “Reply to this message,” or it might be, “Click on this link, go to this webpage and buy.” But make sure that your email messages don’t just leave your subscribers hanging. There’s a very clear step to take after they are finished reading.
Mail your list weekly, if not daily, blend your content and your pitch and be sure to send a short message with a call to action.
In Episode 010, Jack will share with you one common question from many entrepreneurs who have just started making the offer of their products and services, i.e. how to raise the price with a view to increasing the sales revenue? From Jack’s own experience, it is not too difficult to do this because he has gone through a process by his mentor in 2015 when he visited in the United States of America. Interestingly, the process takes only a few seconds to complete. Believing is seeing and hearing. So, listen to this episode carefully and adapt Jack’s example to your own situation and test it out. Will it work? Only you can tell. Of course, Jack has tested it and found that it worked in his own situation. Remember what responsibility means to you. So do you do whatever it takes to make it happen and create success for yourself?
In Episode 009, Jack will discuss one key success factor in your entrepreneurship journey, i.e. your ability to sell. A certified trainer and coach of Blair Singer Training Academy, Jack has learned from his teacher and coach, Blair Singer who is the RichDad Advisor for Robert Kiyosaki in sales and team development, that the most difficult person to sell to is “yourself”. So, the question is how do you overcome this fear of selling to yourself? Jack will share with you one exercise he learned from his mentor to help his client overcome such a fear. Here is the advice – please practice the exercise before you move on to the subsequent episodes. It is mission critical for you to internalize the application of this exercise. Enjoy the process.
In Episode 008, Jack will use another method he learned from his business coach to take another perspective of examining the definition of responsibility. When you hear someone say “I will do whatever it takes”, what does this exactly mean? Why is “doing whatever it takes” is more powerful than “doing your best” or “try your best”? Again, Jack has made the necessary distinction in this episode to help you understand the concept of responsibility.
In Episode 007, Jack shares with you one important ingredient of success in your entrepreneurship journey, i.e., by taking responsibility to create your own success. The question is “what’s responsibility?” and how do you apply this in your life? Jack will also share with you what a simple formula he learned from his mentor many years ago to help you clarify the concept of being responsible for your own success.
In Episode 006, Jack will continue the discussion of the question “What is my passion”? In particular, Jack will share with you his Ultimate Passion Discover Formula that helps you uncover your passion within. It’s a simple 4-step process and to help you understand further, Jack has provided his own examples.
An opt-in page is very simple. Just have a web page, add a headline to it, list three bullet points under it, and place your opt-in form under those to make a very simple offer that people can understand in a short amount of time that is also detailed enough so that your new email subscribers know exactly what they are getting into. But if you have not seen many good examples of opt-in pages or you have not set up very many opt-in pages of your own, you might be confused about what kind of headline and what kind of bullet points you should be placing on this opt-in page. We’ll talk about that today.
For your headline, just keep it simple. We are not going for any silly phrases or clever words. We’re just saying exactly what people are getting. For example, “Free Video Shows You How To Learn To Swim In 5 Minutes Or Less.” Very simple. They know exactly what outcome they will be at as soon as they’re done watching the video and at the same time they know what the video is about. Probably showing how to swim the proper way.
One extra bonus you could add on this headline is state the dollar value of it. For example, if the video is worth $97 for someone. So learning how to swim in 5 minutes, instead of paying a swim instructor, then it’s worth that amount but it’s free. So the headline might say, “How To Learn To Swim In 5 Minutes With This Easy Video, $97 Value, Yours Free.” That will grab attention and state the value of this free gift they are about to get. Because we don’t want them to think that just because this gift is free, then it’s worthless. It has a value, but they are getting it for free in exchange for signing up to your list.
Now, below that headline, we want to list some specific bullet points so people will know what it’s about. And if you haven’t done this, it’s easy to get stuck. But I just want you to tell me what I can do with this video. Do you talk about the front stroke and backstroke, Then one of your bullet points might be, “Master both the front stroke and the backstroke.” Another bullet point might be that anyone at any age can use this training and a final bullet point might be that it works in ocean, in a swimming pool, no matter what. So, three bullet points saying what I can do with it. I can do it right away in any environment.
And if you’re still kind of stuck, tell me what results I can see from it and why I should get it right now. Obviously, if your video shows me how to swim in 5 minutes, the results are I can go from nothing to being a basic swimmer in just a few minutes from your video. And why get it now is the urgency. So, the urgency might be that you will be taking the page down later. Or that if they don’t learn this information right now, then a week or a month will go by and they still won’t know how to swim but if they had just given you 5 minutes, then they could have gotten that issue out of the way.
If you want to get more people to your website, which means more participation in your blog and forum community, if you want more people to read your information and most importantly buy from you, you need to be building an email list no matter what type of website you have. Luckily, it’s perfectly okay to create a permission-based or opt-in list, which means that somebody chooses to subscribe to your email newsletter. You can send messages to them anytime you want and they can choose to unsubscribe from these messages anytime they want as well. But choosing the best email service changes depending on how long you have been in business and the size of your budget.
The two choices, as far as I’m concerned, are basically MailChimp, which is free, and Aweber, which is $19 per month. MailChimp is a free email service which is a good place to get started and is useful if you have no budget and you don’t think your email list is going to grow to a very large size. These both work the same way. You get an account, they give you sign-up code or a sign-up form to copy onto your blog or your web page and then people can then sign up to your list.
MailChimp is free and they limit the number of subscribers you have until you can begin paying. But the idea is you have a few subscribers and you find a way to monetize them either by bringing them back to your site to click on ads or just to buy something.
On the other hand, Aweber costs $19 per month but I believe it’s worth it and the reason for that is they provide telephone support. As you’re setting up any part of your autoresponder, you can pick up the telephone, call the number and they will walk you through the things you need to do. Also, Aweber has better deliverability which means that when you send a message to your email subscribers, chances are they will get it and it will not be blocked by the email filters.
Whichever one you choose, MailChimp or Aweber, make sure you actually use it. Because there’s no point in paying $19 a month or letting a free autoresponder account sit around if you’re not actually using it. So decide. If you can afford $19 a month, sign up with Aweber. Otherwise, use MailChimp. But above all, set up your account, make a subscriber list, and put your sign-up form somewhere on your website so that when people visit, they can join your list and receive updates from you.
The best way to get somebody to join your email subscriber list, which you can then use to send them updates and promotions, is to offer them a free gift. Many times, someone comes to your web page and they are not yet ready to buy and on top of that, they are about to leave your site. On the internet, many people have low attention spans, sometimes of even a few seconds. That’s why the best thing you could do for cold traffic, which means visitors who don’t know about you, is to offer a free gift in exchange for signing up to your list. Someone is registering to get this free gift but in order to get it they have to type in their name and their email address. After they sign up, they get this free gift but you can then send them emails.
A free gift is something that you get for signing up. You can offer them something like three of your articles rolled into one PDF file or even a 10-minute video. Don’t overthink this. You are going to be solving someone’s very basic solution. Maybe people want to know what the best WordPress plugins are. Or they want to know what simple way to lose 1 lb. of fat every month. You’re going to present what your solution is to their problem and give them the most basic solution possible.
Afterwards, feel free to give them extra tips or send them to a sales letter or your blog, but you’re only giving them the equivalent of about one blog post or one or two articles in exchange for signing up. Just take a few of your articles, dump them into Microsoft Word, save as a PDF file, put it on your download page, and that’s your free gift. Or use a desktop recording program such as Jing Project and record a video lasting a few minutes, paste it on the download page, and now you have something to offer people in exchange for signing up.
In Episode 005, Jack will discuss why it is a joke to ask the question – “What is my passion?” From Jack’s experience, passion is something we have from within and of course, there are a few ways for you to be consciously aware of what passion you might have from within. This episode will give you two tools that would potentially help you discover your passion consciously. In the future episodes, Jack will revisit the topic of passion and he will make a comparison with ‘purpose” after he has completed his further research.