Depending on what type of web page you set up online, you can always improve it. If you have a page where people can buy from you, you can always figure out how to get more people to purchase your product. If it’s an opt-in page, you can always make steps to get more people to sign up for our email list. But if you make a simple change, how do you know if that change gets you more or less people to sign up, We do that with split testing. We look at the conversion rate, we run an A-B test and we use the built-in Aweber tracking to see how well our specific page converts.
Before we go any further, I want to explain what a conversion rate is. This is just the percentage of people that sign up for your email list. That means that if for every 100 people who come to your opt-in page, if 50 people sign up, that means you have a 50% converting squeeze page. It’s pretty simple. If only 1 out of every 10 people show up and sign up, you now have a 10% conversion rate. You don’t need any fancy tools for this, just use Aweber’s tracking. And this is built right into the opt-in form. You don’t have to guess. You can see exactly how many people come to your page versus how many of them sign up. If 15 people come to your web page and 5 of them sign up, then you have a 33% opt-in rate. Anything above 10% is good. Anything above 50% is great. Especially if this is a forced opt-in page where the offer is explained very clearly.
If you want to go one extra step, I use a tool called Google Website Optimizer which will allow me to split test two different web pages. I could have one page have a red headline and one web page have a blue headline and see which of these forms gets me more sign-ups. And if just changing the headline from red to blue gets me 5 more sign-ups for every 100 visitors, then that is a 5% more conversion rate and that is the version of the opt-in page that I should definitely keep.
I understand you might be shopping or comparing which web host to use. Whatever you decide on, make sure it is a cPanel web host. You might already have a web host, and are just not very familiar with what a cPanel interface actually is. That is what we will talk about today.
On most web hosts, whatever your .com name is – you can add a /cPanel to the end of the web address and end up on the back-end or control panel or management area of your site. This is a fairly easy to use page with lots of icons, and you can click on the thing you want to change and change it without having to log in or type in any scary commands.
With a cPanel back-end, you can add databases, or install a WordPress blog. On your web host, you will have files which are things like audios, or .pdf’s, or books, or web pages. But there are also databases, which is your content. If you set up a WordPress blog, it will run off of a database because the content of those pages change, don’t they, If you edit a blog post, your site looks different. If someone leaves a comment on your post, the page looks different. When you run anything like a blog or a forum, or any kind of page where it changes the look, depending on what people do. That will probably require a database.
Luckily, many pieces of software including WordPress, including Forum software, will show you what to click on in your cPanel back-end.
There are some easier things to do in a cPanel, for example you can add an email account. You can make it so someone can email you but the after is not a Yahoo, or a Hotmail, or a Gmail address. It is at your .com’s name address. You can even set it up to where it forwards your email going to your .com name right to your remotely hosted email account.
One of my favorite things to do with the cPanel web host is an area called awstats. You can view traffic statistics. You can actually see how many people actually came to your website. What pages they visited. How many people came this month, this week and where they came from. This means you can tell if people are linking to your site, if visitors type in a certain phrase and a search engine takes them to your site. It is a really easy way to see how people come to your site so you can repeat that process.
Make sure you are hosted with a cPanel web host because it has some great features like databases, email accounts and traffic statistics.
It’s not enough to register a domain name, you need to find a server so you can pay about $10 per month to host your files, such as your WordPress blog, your download pages, or shopping carts. There are a few factors to look for in a web host because there are so many to choose from.
First of all, the web host I recommend is called hostgator. I’ve chosen that particular web host because it has the features I am looking for. If you are considering a different web host, make sure that is at least provides you with these features.
First of all, the most important feature I would say is that they are priced around $10 per month. There is no reason to pay more than $10 per month for simple web hosting. You can grow into a more complex Dedicated server cluster for $100 or higher, but when you are starting out – $10 per month is a good, and a fair price.
When you pay $10 per month, make sure that your web host provides you with unlimited domains. This means that for the same $10 per month, you might set up 4 or 5 different .com names, 4 or 5 different websites that all are independent of one another, becuase you might have different websites. You might make one website be your blog, one might be your newsletter or content site, and another might be where something is available for purchase.
You don’t want to be stuck, and you don’t want to have to spend a higher monthly fee just because you thought of another website to create. If you can pay $10 per month for unlimited domains, that’s great.
Something you should also look for is you are given a cPanel web host. What this means is that you have a fairly standard back-end, or a control panel that is available on most web hosts. This includes the ability to FTP, or transfer files to your web host. The ability to add databases, which are useful if you ever set up a blog. And, lets you set up email accounts, which means you can have an email address at your .com addresss that is either your own email account using Outlook, or it might forward to your Gmail or Mac account.
I chose hostgator because it incluces $10 per month, unlimited domain, and a cPanel interface that includes FTP, databases and email accounts. So whatever web host you go with, make sure it includes those three features.
When it comes to the internet or anything computer related in general, you are going to come across lots of terms or jargon that are important but can be confusing at first. That is why today we will explain web templates, sales letters, opt-in pages, and download pages.
A web template is a design of a web page that does not contain any text or content. A web template might be something that looks like a piece of paper, it might be site design that looks like a blue background or a black background or a white background. Either way, it is a web page design where you have to fill in the content. This content might be a longer report, or article or list of articles, or a list or place to information, or any kind of content you wish can be placed in the middle of this template. Someone else took care of the design, it is up to you to fill in the blanks.
One such way to fill in the blanks is with a sales letter. This is a long web page where you explain some kind of an offer. You might be selling a physical book, a digital book, a membership site, a downloadable video, a DVD. You have something you are offering people, and at the bottom of this web page there is a payment button. There is a button that people can click on and type in there credit card details and after submitting the form they can now download your item or have it shipped to them. A sales letter is a long web page with a payment button.
Not all pages on the internet are meant to get you to buy. There are these things called Opt-In pages or sign up pages. This is a page where the goal of someone coming to the site if for them to fill in a form. They will usually fill in there first name, and email address. In the case of many sites such as FaceBook or MySpace, they ask for additional fields such as last name, or gender. An Opt-In page is a page with a form usually asking for a name and email address.
Finally, a download page is a web page linking to some kind of file that can be downloaded, usually a zip file. What we can have is, take an existing web template, add an opt-in page so that someone enters their name and email address when they come to our site, then they are sent over to a sales letter where we present an offer, and then after they buy we then redirect them to a download page where they can then download and watch what they just bought from you.
Those are web templates, sales letters, opt-in pages, and download pages.
You have a website set up but what software should you use to make changes on your site, There are three pieces of software you need to be aware of which are filezilla, EditPlus, and WordPress.
First of all, you can use the filezilla program to drag and drop files from your desktop computer onto your website. It is pretty easy, you tell it what Host name, username and password – which is provided from your web host. It will magically connect to your web host and you can now drag and drop any files you want, .html, .txt, .mp3, images – any kind of file can go on your website.
Filezilla is good to get all your stuff set up for the first time. But then, to make changes to your website later, I will use a program called EditPlus. This is a text editor like Notepad or Microsoft Word, but it will connect to your website. That means if you need to make a small change in a web page or in a file, it can connect to your website and appear as if you are browsing a folder right there on your computer. You can double-click on a certain file, open it up, make changes, hit the save button, and it will upload those changes back to your website.
If you are really not that experienced or don’t want to edit files on your web host, you should have someone set up WordPress on your web host, which is a free piece of software. It will allow you to create a blog on your site, including the front page of your site. You can point and click different designs, easily add new content. There is very little technical stuff to worry about. Just click on a button and you can add new content to your site.
Those are three pieces of software you should be aware of when it comes to editing and uploading files on your website. Filezilla to transfer files, EditPlus to edit files, and WordPress to manage a blog or a point and click website directly on your web host.
You have a web hosting account, and you have a website set up. Now the question is, how can you get your web pages and your blog posts onto your website. One simple skill you are going to need to master is how to transfer files to your website using FTP or File Transfer Protocol.
Before doing anything, you need to get what is called an FTP client or a program that is made specifically for moving files to your website. I recommend a program called Filezilla. It runs on Mac and Windows. What happens is, you will install this program and it will ask you for a few pieces of information. It will ask you for a Host name, a username, and a password.
Once you have your web hosting account, I recommend hostgator, they will give you this information. They will tell you what Host name to type in, what username and what passwords – called your FTP user information, or your FTP log in details.
If you can log in without any errors, then the information is correct. Once you are logged in, you might see listing of many different folders and most web hosts will put your public web page files in a folder called public_html. If you simple double-click on this folder you will be taken inside the folder. Now you can drag and drop any files you want.
For example, if there was a file in your computer called information.txt, and you dragged that .txt file onto your website – then you could type in whatever .com/information.txt and it would show up. If you named a file index.html then it will function as the front page of your website. Which means that if someone just types in the name of your website .com, the page that loads would be your index.html page.
That is how you upload files to your website using FTP. Get an FTP client such as Filezilla, get the information which is the Host name, username and passwords from your web host and browse to the public_html folder.
Sometimes there are just too many choices, especially when it comes to where you host and how you host your website. Today we are going to help you decide whether you need a Shared, Dedicated, or VPS web host.
Chances are you will be just fine with a Shared web host. Here is how the internet works, websites are actually running on computers. These computers with hard drives, with access to the internet, and so on. One single website does not have to be limited to one computer. You can one computer hosting dozens or hundreds of different websites.
That is exactly what a Shared web host is. You have space on a computer that serves websites, and web pages. You might be sharing that computer with hundreds of other people who own websites, and not even realize it.
The draw backs to this is that the server might be a little slower, but you probably won’t notice the difference on a normal website. The good news about Shared Hosting is that they are extremely cheap. $10 per month is a good price for Shared Hosting, and I recommend hostgator for that purpose.
What if you need something bigger, If you have a large website containing thousands of pages or you have thousands of websites of your own, or you need to use your website to send out email messages – you will be better off on a Dedicated server.
A good Dedicated server will cost you about $100 per month, and there is a little more technical know-how involved. You might need to be able to log into the server and type in different commands. You will more open to people hacking your server. Only get a Dedicated server if a Shared server is slowing you down.
A Shared server is more for people who have a few dozen websites, which might include blogs, shopping cart systems, and so on. Many people who need to use the email marketing component will have their auto-responder be a third-party, such as Aweber.
Use a Dedicated server if you have a big site, or you need to send out email messages from your own server.
So what is a VPS – Virtual Private Server, A Virtual Private Server is a type of web hosting account where you have a happy medium. You can still have a fast server, and you can have more control over it. Which means that you can log in and type in commands if you know how to do that, and the server is shared with a few less people.
Basically, you have the server that is shared with many people but they all act as if they are their own computer. A VPS is good if you have hundreds of sites but they are not massive, or if you need to send out emails but you don’t have a huge list of subscribers. You will only really need a VPS if you are a techy-programmer.
So, your decisions are narrowed down to Shared or Dedicated Hosting.
If you are brand new and don’t know what you are doing, start with Shared Hosting and as your site grows, work your way up to a Dedicated server.
The first time you set up a web host and a .com name of your very own, it can be kind of scary. The tricky part in this is telling the domain name registrar, or the people you pay yearly for your domain name where to look for, and what web host people should land on when they type in your web address.
This is where name servers come in. You don’t need to understand why they are called nameservers, or anything about the history of name servers. Just know that name servers tell your domain name company what web hosting company you are using.
That means when someone types in your domain name, they will end up at the place where you host your files, your blogs, and so on.
Here is what is going to happen. First, you register your domain name. Then, you get an account with your web host. When you get this web hosting account, they will tell you specifically what nameservers you need to use. They will usually be listed as NS1.example.com and NS2.example.com. Anything after the NS1 and NS2 might be different.
Once they give you these two pieces of information, you need to log back into your domain name registrar and paste in the primary nameserver, and the secondary nameserver – the NS1.example.com, the NS2.example.com and after this, it might take about an hour for the changes to take effect. But if all goes well, after an hour – you should be able to type in your web address and end up at wherever your webhost is located.
By default, they might show you a welcome page. From there you can upload any page or file you want to appear when someone types in your web address.